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Prof. DR. H. Nurzaman Bachtiar, MSc, DEA.

June 2010
Prof. DR. H. Adrimas, MS

MANAGERIAL ECONOMICS
(EKONOMI MANEJERIAL)

The application of economic theory and the


tools of analysis
Penerapan ofekonomi
teori ilmu decisiondanscience
alat-alatto
analisa
dari ilmu pengambilan keputusan (decision science)
examine how an organization can achieve
untuk mengetahui bagaimana suatu organisasi dapat
its aims ortujuannya
mencapai objectives most
secara lebihefficiently.
efisien.

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Management Decision Problems

Economic Theory: Decision Science Tools:


Micro-Macro econ. Mathematical econ, Econometrics

MANAGERIAL ECONOMICS
to find

OPTIMAL
Pemecahan yang SOLUTION
optimal terhadap
TO Salvatore, p.3-4
permasalahanDECISION
MANAGERIAL keputusanPROBLEMS
maneger

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(1) MANAGER

A person who directs/commands resources to


Seseorang yang mengarahkan sumberdaya untuk
achieve a stated goal.
mencapai tujuan yang direncanakan.
Allmengarahkan
(a) individuals seluruh
who upaya orang lain;
(b)
(a)mengadakan inputs yang
direct the efforts diperlukan dalam
of others
berproduksi;
(b)yang
(c) purchase inputsjawab
bertanggung to bediused in pengambilan
dalam production
(c)keputusan:
are in charge
hargaof making
produk atauother decisions
kualitasnya.
such as product price or quality.

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(2) ECONOMICS

The science of making decisions in the presence


of scarce resources.

• What goods and services will be produced and it what


quantities ?
• How will the various goods and service be produced ?
• When will the various goods and services be produced ?
• Where will the various goods and services be produced ?
• Who will consume the various goods and services ?
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Economics
Scarcity Choices
Means that our Face with scarcity, people must make
wants exceed the Kita mengorbankan
choices sesuatu
among the available untuk
alternatives.
resources
Setiap orangavailable Choices is a trade
mendapatkan yangoff.lain.
We give
Nilaiup some
yang
to satisfy ketidak
menghadapi them. things to get
tertinggi yangsomething else. The
kita korbankan highest
adalah
Everyone
puasan. has some valued alternative
opportunity cost dariwe give upyang
sesuatu is thekita
unsatisfied
kaya &wants. opportunity cost ofcost
what we choose.
Orang Miskin pilih. Opportunity adalah nilai
sama2 menghadapi The opportunity
tertinggi cost of anyyang
dari alternative actionhilang.
is the
kelangkaan. highest valued alternative forgone.
Scarcity is not
poverty.
The poor and the
rich both face
scarcity.
Economics
Ilmu Ekonomi
is the
Ilmu ygscience of thepilihan
menjelaskan choices
 theyang
science
kitathat explains
lakukan the
ketika choices
kita
we make as we cope with scarcity.
menghadapi kelangkaan. 5
(3) Mathematical Economics
An Individual Consumer’s Demand
QdX = f(PX, I, PY, T)
QdX = quantity demanded of commodity X by
an individual per time period

PX = price per unit of commodity X


I = consumer’s income
PY = price of related (: substitute or
complementary) commodities
tastes of the consumer
T= 6
Contents

1. The Nature & Scope of Manag Econ


2. Optimizing Techniques & New Mgt Tools
3. Demand Theory
4. Demand Estimation
5. Case Study I
6. Production Theory
7. Production Theory & Estimation (cont’d)
8. Cost Theory & Estimation
9. Case Study II
10. Market Structure: Perfect Competition,
Monopoly, and Monopolistic Competition
11. Oligopoly & Firm Architecture
12. Globalization & Development
13. Case Study III
14. Case Study IV
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Contents
(Selected)

1. The Fundamentals of Managerial Economics


The Economics of Effective Management; Learning Managerial
Economics
2. Market Forces: Demand and Supply
Demand; Supply; Market Equilibrium; Price Restrictions;
Comparative Statics
3. Quantitative Demand Analysis
The Elasticity Concept; Obtaining Elasticities from Demand
Function; Regression Analysis
4. The Theory of Individual Behavior
Consumer Behavior; Consumer Equilibrium; Applications of
Indifference Curve Analysis 8
5. The Production Process and Costs
The Production Function; The Cost Function; Multiple Output Cost
Functions
6. The Organization of the Firm
Methods of Procuring Inputs; Transaction Costs; Optimal Inputs
Procurement
7. The Nature of Industry
Market Structure; Conduct; Performance; Overview of the
Remainder of the Book
8. Managing in Competitive, Monopolistic, and
Monopolistically Competitive Markets
Perfect Competition; Monopoly; Monopolistic Competition; Optimal
Advertising Decisions

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9. Basic Oligopoly Model
Condition for Oligopoly; Profit Maximization; Comparing Oligopoly
Models

10. Games, Information, and Strategy


Some Game Theory Examples; Cooperative Games; Repeated
Games; Decision Making and the Economics of Information
11. Pricing Strategies for Firms with Market Power
Basic Pricing Strategies; Strategies that Yield Even & Greater
Profits; Pricing Strategies for Special Costs and Demand
Structures
12 A Manager’s Guide to Government in the Marketplace
Market Failure; Rent Seeking; Government Policy and
International Markets
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REFERENCES

1. Dominick Salvatore (2004), Managerial Economics in a


Global Economy, 5th Edition (Thomson South Western)
 see: Indonesian edition
2. Michael R. Baye (2006), Managerial Economics and
Business Strategy, 5th Edition (MC Graw-Hill, New York)
3. Truett, Lila J. and Dale B. Truett (2004), Managerial
Economics: Analysis, Problems, Cases, 8th Edition (John
Wiley & Sons, Inc.)

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Pelaksanaan Kuliah
1. Perkuliahan + diskusi/tanya-jawab
2. Tugas:
(a) Meringkas Kasus dan Dipresentasikan
(kasus dari buku utama)
(b) Menjawab soal dari Bab yang dipelajari
3. UTS dan UAS

Why in English? Globalization: Perfect K & L mobility.


 Listening, taking a note: No talking aside.
 The identity of a student  be a good student.
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