c
 




   



`Shoe business is huge and
increasingly diversified business
driven by a host of demographic
lifestyle, and fashion trends.
`As the world population increases
so the living standards of people
rise thus increasing the demand of
shoes. The shoe market consists
of the total revenues generated
through the sale of all type of
men, women and children ·s shoes.
According to the report published by
SATRA, Asia including India
Subcontinent is the largest market for
SHOES in terms of consumption.
China is the largest producer and
exporter of shoes and it is also the
biggest consumer of footwear by virtue
of the size of its population. Overall the
shoe production is highly concentrated in
Asian market and the consumption in the
US and European market.
 cEATHER INDUSTRY

ceather Industry occupies a place of prominence in the

Indian economy in view of its massive potential for
employment, growth and exports.
The leather industry has undergone dramatic
transformation from mere exporter of raw materials in
sixties to that of value-added finished products in
nineties
The exports from leather sector constitute 7% of
countryÕs export basket
The exports of leather and leather products gained
momentum during the past decades. There has been
phenomenal growth in exports from Rs.32 crores in the
year 1965-66 to Rs. 6436 crores in 1998-
The Indian leather
industry r
 

  
r -

`   
   
`footwear and
footwear components,
` 
  
`   
rr 
 „RODUCTION CA„ACITY

„roduct Capacity
ceather
Ô 
 r

  
 r

Footwear & Footwear
Components  
 
 
! 
 
  
!"
 
r   r 
r
ceather Garments #
 r
ceather Goods $ 
 r
Industrial Gloves  
 
Saddles  
 r
(Source: Council for ceather Exports)
INDIAN SCENERIO OF FOOTWEAR INDUSTRY

Footwear Industry is a significant chunk of the

ceather industry in India. India ranks second among
the footwear producing countries next to China. The
industry is labor intensive and is concentrated in the
small and cottage industry sectors.

The modern sector is largely confined to selected

centers like Chennai, Ambur, Ranipat, Agra, Kanpur
and Delhi with most of their production for export.

„resently the key players in Indian marketare Bata,

Adidas,
ciberty, Action, Relexo, Reebokand NIKE.
 AGRA SHOE INDUSTRY

Agra is a leading center of the footwear industry,

with more than 400,000 thousand pairs of shoes being
produced everyday in both modern factories and
cottage enterprises.
The leather workers of Agra offer shoes, slippers,
sandals, purses, wallets, bags, belts, clothing,
beanbags and many more items made of leather in the
markets of Agra
Agra is an important center of the leather industry in
India. You can shop for leather items at affordable
prices and with a wide choice of designs and styles.
 „RODUCTION CA„ACITY

Above 1.5 cakhs pairs of shoes are manufactured in

Agra by the cottage, small scale and medium scale
footwear units. There about 60 organised footwear
units, 3000 tiny manufacturing units and about
30000 house holds artisans units. There are a large
number of ancillary industries, supporting footwear
industries in Agra. (About 20 small scale machinery
manufactures and 100 various kinds of footwear
component manufactures.) About 65% of total
domestic requirement of shoes in India is supplied
from Agra.
Total export turn over of Agra is about Rs. 450
crore.
 EX„ORT „ERFOMANCE

Export performance is the relative

success or failure of the efforts of a
firm or nation to sell domestically-
produced goods and services in other
nations.
There are various parameters on which a
performance can be measured.Here
mainly two parameters are kept in mind
while measuring the performance of
exports which are
Volume of exports and direction of
exports.
 VOcUME OF EX„ORTS

Category 2005 2006 2007 2008 2OO

-06 -07 -08 -09 9-10
à   #%!& #$ # #  !&"% !"
    $ # !
ceather 302. 329. 337. 281. 290.
Footwear 49 69 46 90 22
Footwear 247. 253. 222. 240. 243.
Component 49 72 74 48 74
s
  #%$ "! !# !"! #%
'
  !  %  
  !&! #"#$ #! ! #! !
'   ! % #"
Total 1612 1722 1604 1656 1630
.10 .72 .85 .69 .11
,

(  ) 


 r
  
  r  * 

 !  ! 
  +
- 
 ./
„RODUCT TARG-
SECTOR ET
à    250
 à  250
à  280
r
  
 
  380
   540
 r 
   24
à 
TOTAc $!
DIRECTION OF EX„ORTS
Major importing countries of Indian ceather & ceather „roducts
,- 0 ./
Country 1997-98 1998-99
Germany 363.05 362.35
USA 250.51 253.70
Italy 221.22 194.92
UK 215.76 228.36
France 75.75 75.93
Spain 54.86 72.72
Russia 50.22 23.66
„ortugal 31.89 29.05
Australia 36.08 34.31
Denmark 21.72 18.94
Netherlands 43.37 49.85
Hong Kong 53.93 52.93
Others 238.33 233.39
Total 1656.69 1630.11
 K. S. S. Shoe Industry

The factory is manufacturing mainly

gents fashioned shoes and sandals of
genuine leathers. The factory is run by
Mr. S.K.Jain having experience of
making shoes for more than twenty
years. „roducts are being sold by the
leading outlets of shoes in India.
 FACT SHEET

YEAR OF ESTABcISHMENT:2006

cEGAc STATUS OF THE FIRM: SOcE RO„RIETORSHI„

NATURE OF BUSINESS:MANUFACTURER EX„ORTER

NUMBER OF EM„cOYEES;20

TURNOVER:U„TO RS 1 CRORE A„„ROX

MAJOR MARKETS: MIDDcE EAST

TRADE MEMBERSHI„: IEC CODE NO. „ROVIDED BY

GOVT OF INDIA
uality
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