McDonald's Corporation is the world's largest

chain of hamburger fast food restaurants,

serving more than 58 million customers daily .

A McDonald's restaurant is operated by either

a franchisee, an affiliate, or the corporation
itself. The corporation's revenues come from
the rent, royalties and fees paid by the
franchisees, as well as sales in company-
operated restaurants.

McDonald's revenues grew 27% over the three

years ending in 2007 to $22.8 billion, and 9%
growth in operating income to $3.9 billion.
• The business began in 1940, with a
 restaurant opened by brothers 
Richard and Maurice McDonald in
San Bernardino, California.

#. Their introduction of the "Speedee Service

System" in 1948 established the principles
of the modern fast-food restaurant.

#. The original mascot of McDonald's was a

man with a chef's hat on top of a hamburger
shaped head whose name was "Speedee."
• Speedee was eventually replaced with 
Ronald McDonald by 1967 when the
company first filed a U.S. trademark
on a clown shaped man (JOKER).

#. The first McDonald's restaurants

opened in the United States, Canada,
Japan, the Netherlands, Germany,
Australia, France.

*. The McDonald's headquarters

(McDonald's Plaza) is located in 
Oak Brook, Illinois.
• McDonald's Plaza, the
headquarters of McDonald's.

McDonald's in 
Panorama City, California
 designed for family-
friendly image

new look of McDonald's in

Europe.
Type: Public (NYSE: MCD)
Dow Jones Industrial Average

Industry Restaurants

Founded May 15, 1940 in 

San Bernardino, California;
McDonald's Corporation,
April 15, 1955 in 
Des Plaines, Illinois
Founder's) Richard and Maurice McDonald
 McDonald's restaurant
concept;
Ray Kroc, McDonald's
Corporation founder.
Headquarters Oak Brook, Illinois, U.S.

Number of locations 32,000+ worldwide[1]

Area served Worldwide

Key people James A. Skinner

(Chairman & CEO)
Products Fast food
(hamburgers • chicken 
•French fries • soft drinks
 •coffee • milkshakes • 
salads •desserts
Revenue  US$ 25.6 billion (FY
2010)[2]

Net income  US$ 6.31 billion (FY

2010)[2]

Total assets  US$ 39.2 billion (Q2

2010)[2]

Employees 5 lakh (2010)[3]

Website McDonalds. COM

Fast food
hamburgers
• chicken
•French fries
• soft drinks 
•coffee
• milkshakes
• salads 
•desserts 
 breakfast
A McDonald's Big Mac combo
meal served with 
French fries and Coca-Cola.
MENU ITEMS NET PRICE (WITH TAXES):
MEAL COMBOS INCLUDE (MED FRENCH,MED
SOFT DRINK):
MC. ALOO TIKKI TM BURGER 79RS
MC. VEGGEI BURGER 89RS
WRAP PANEER SALSA 89RS
MC.CURRY VEG 94RS
FILET-O-FISH 94RS

MC.CHICKEN BURGER 99RS

CHICKEN MAHARAJA MAC 99RS

WRAP CHICKEN MEXICAN 99RS

HAPPY MEAL INCLUDES(SMALL SOFT
DRINK AND PREMIUM)
VEG PIZZA MC.PUFF 55RS
SMALL FRENCH FRIES MC.PUF 55RS
MC.ALOO TIKKI BURGER 65RS
CHICKEN MC.GRILL 65RS
 *.Restaurants located in residential areas; so
senior citizens do not find any problem in going
out.
*.Restaurants located in malls and multiplexes:
so that the young generations which likes to
hangout in these places.
*.Restaurants located in posh areas so with a
strategy to cover a wide market area.
• SIGNBOARDS:
• BUILDINGS:
• INTERIORS:
• COLOUR COMBINATION OF RED AND
YELLOW:
• MASCOT (MC. DONALD’S JOKER).
• STAFF MEMBERS.
• LOCATION AND APPEARANCE.
• Increase in product line.
• To provide better and quick service.
• Focus on gifts for all generations i.e kids,
youth.
• Special promotions during festivals.
• Making advertisements more effective.
• To educate about healthy lifestyle.
• Try to sponsor college festivals.
• #.Food manufacturing transparent to
customers.
• #.Training to the licenses.
• #.New methods of food packaging and
distribution.
• #.It follows the modern and more
innovative techniques
• *.MC’DONALDS Understands the value
of both its employees and customers.
• *.They believe that “A happy employee
can serve well and result in a happy
customer”.
• *.They arrange the more important people on
the top:
• CUSTOMER:
• FRONT LINE EMPLOYEES:
• MIDDLE LEVEL MANAGERS
FRONT LINE MANAGERS:
  - Second largest burger
chain
 
- Largest single brand
restaurant chain

 - Largest multi-brand
restaurant chain.
The French Fries have been an
important part of the McDonalds
menu worldwide. But now it was in
the stage of decline and was
actually not generating proper
return. In an attempt to introduce
it, a new variant was introduced
namely Shake Shake Fries. This is
being served with chatpata spice
mix which has resulted in increase
in the sales of French Fries and
has removed it from to the
decline stage.
 Strengths;
 strong global presence .
 market leader in both the domestic as
well as the international markets.
 It has a firm real estate portfolio.
 branded menu items i.e Big Mac,
Chicken Mc Nuggets.
 recognized as one of the world’s most
recognized logos.
 It is recognized as a socially
responsible and community oriented
firm .
 Weaknesses:

 It uses advertising that mostly targets

children.
 High employee turn-over.
 It has yet to accomplish going on the
trend of organic food.
 Price competition with the competitors
resulting in low revenue.
 Lack of innovative products.
 Opportunities

 It can adapt to the needs of the

societies and undergo an innovative
product line.
 It can create new product offerings, use
mobile text messaging to offer services
that appeal to consumers.
 It can upscale some of its restaurant
settings at luxurious locations to attract
more customers.
 Threats
 Foreign currency fluctuations are regarded
to be a major problem as it uses standard
pricing for its food items.
  Health issues regarding the fast food
chain.
  Heavy investments on promotional
campaigns which decrease the gaining of
market share.
 Emergence of major fast food
competitors: Burger King, Starbucks,
Wendy’s, Taco Bell, KFC.