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METFORMIN
PRESENTED BY:
SANKET UMREDKAR
SHARAN SHAH
NITA TAMBOLI
PREETI SURYAVANSHI
KAJAL GAJFODE
Pharma
VISION
Bioavailability 40-60%
A Gastrointestinal absorption complete within 6hrs
Rapid distribution
D No PPB
None at all
M
For 1000 mg
1000mg x 10 ---1 strip
10 strips--- 1box
100 boxes – 1shipper
STORAGE
THREAT WEAKNESS
Late entry.
Other combination drugs of
metformin
Other oral hypoglycemic agents
SALES
FORECASTING
Year Sales Market Growth (%)
(Rs in share (%)
crores)
1 0.99 1.00
2 1.18 1.01 20
3 1.54 1.12 30
CAGR – 17.4%
Year 500mg(60%) 1000mg(40%)
1 59 lacs 40 lacs
2 71 lacs 47lacs
3 92 lacs 62 lacs
BRAND STRATEGY
OBJECTIVE
• MARKET SEGMENT-
Metros- Diabetologists, gyneacologists , CPs,
Cardiologists
Class 1- Diabetologists,gynaecologists, CPs,
Cardiologists
Class 2- Diabetologists,gynaecologists, CPs,
Cardiologists
DOCTOR CLASSIFICATION
TYPE 2 DIABETES
DOCTORS METRO CLASS I CLASS II
(90%) (75%) (60%)
1 24 10 240
300 24 10 72000
Dr Call to Calls to
Classification Dr/MR Dr/Month Dr/Month Dr Total
Class B 60 1 60 18000
Class C 30 1 30 9000
Price Yr 1 Yr 2 Yr 3
elements
No. of units 4,53,846 5,46,154 7,07,692
NR/ unit Rs 13 Rs 13 Rs 13
Price Yr 1 Yr 2 Yr 3
elements
No. of units 2,35,294 2,76,471 3,64,706
NR/ unit Rs 17 Rs 17 Rs 17