HCP - The Human

Consciousness Project

Group Members :

Divya Khurana
Pranav Bhalla
Rahul Sarkar
Varun Bakshi
Our Argument.. X – Addict Smoker

If X KNOWS smoking does

But how the hell?
not have any positive affects,
Simply sitting
why does X still smoke?
and breathing
properly can..

Exposed to
Anti-Smoking Campaigns/ X is CONSCIOUS/AWARE
Forced into Rehab

X never “Who Cares. X never “Who Cares.

smokes again. Bhaiya do classic..” smokes again. Bhaiya do classic..”

“Wow !!!
Let’s drive fast
& kill somebody..”
We’ll discuss..

 The Human Consciousness Survey (HCS)

 Literature Survey
 Applying Concepts
 Ongoing Programs
 Our Marketing Plan
The Human Consciousness Survey
..Why?

 HC - ‘Human consciousness’ does not even feature in

any social issues list.

 Null Hypothesis: HC is not a social issue.

 Alternate Hypothesis: HC is the biggest social issue or

father of all social issues.

 Why HC related programs fail?

 Part of our Marketing Plan - Introduce the concept.
The Human Consciousness Survey
..How?

 Target – Every Human Being

 Segment –
1. Students, Teachers, Corporate Professionals
2. Victims - Smokers, Alcoholics etc.
 Questionnaires for Category 1.
 Unstructured Interviews/Questionnaires with
Category 2.
 Literature Survey
 A Perspective of Collective Consciousness of Business
Organizations by Ashish Pandey & Rajen K. Gupta
 Presents a collective consciousness view of business organizations and their development.
 Proposes an integrative hierarchical framework of three levels of organizational consciousness:
material, social and spiritual.
 Describes the features of social and spiritually conscious business organizations, taking some
examples from secondary sources.
 An attempt to link the ideals of human evolution with the potential behaviour of business
corporations.
 Affects and Cognition in a Social theory of Unconscious
Processes by Ralph Stacey, University of Hertfordshire June
2003

 Argues that affects and cognition cannot be separated in human

consciousness and that human consciousness is fundamentally a
social phenomenon.

 Based on research into brain functioning indicates that those

centres of the brain that deal with emotion also deal with the
capacity to select rational and moral actions.

Also Reading: Social Motivation : Conscious & Unconscious Processes,

Cambridge University Press.
SM Concepts + HCS
 Why HC related programs have failed?
- No Product Market Fit
- Products should be customized according to
Age & Lifestyle. (Market Segments)
- Target Adopters Behavior to Campaigns
 Identify & Map Learning Hierarchies

(Learn-Feel-Do, Learn-Do-Feel, Do-Feel-Learn) and design different

campaigns for each.

Ongoing Programs..
Our Marketing Plan
 Objectives:
1. Create awareness about HC as a social issue.
2. Create awareness about ‘Breathing The Right Way’
3. Facilitate/Encourage adoption of any Yoga program.