The Life of Steve Jobs

Nick Adams
Matthew Radke
Stacey McMillin
 Young Steven Jobs
 Born on February 24th, 1955 in San Francisco,
California

 Put up for adoption a week after birth

 Adoption was finalized under the condition

that Steven would attend college
 Education
 Skipped 5th grade

 Took his first electronics

class in high school

 After school, attended lectures at the Hewlett-

Packard company where he met Steve
Wonzniak during work
 Education (Cont.)
 Graduated high school in 1972

 Enrolled in Reed College in Oregon

 Dropped out after one semester

 Slept on his friends dorm room floor and

dropped in on classes of interest
 The Beginning of A Career
 Returned to California in 1974 and was hired as a
technician for Atari

 Attended meetings at
Wozniak’s “Homebrew
Computer Club”

 Steve convinced Wozniak to work with him in

building computers
 Apple
 Born on April 1st, 1976

 Apple I designed and prototype built

 First single board computer with built-in video

interface
 Apple (Cont.)
 Apple II designed in the following year

 Operating System loaded automatically

 Smaller Components & built-in

circuitry

 In 1976, Jobs looked to hire a

public relations agency to help
advertise
 Smooth Sailing
 Most investors turned Apple down

 Retired Intel executive Mike Markkula

decided to invest

 Markkula became chairman

of Apple in May 1977
 Smooth Sailing (Cont.)
 Became publicly traded company in 1980

 Launched LISA in 1983

 First commercial
computer to use GUI

 Unpopular due to its few software programs and high

price
 Smooth Sailing (Cont.)
 Macintosh created to compete with PC

 Marketed for friendliness, not just a mindless

machine

 Very popular – sold approximately 70,000

Macs in the first 100 days
 The Downfall
 Sales began to plunge

 Wozniak quit Apple in 1985

 Board members of Apple met on May 28th,

1985 and each voted on the removal of Steve
from the company
 Still Looking Up
 After taking time off, Jobs wanted to get back
to Apple and his love for computers

 Decided to start his own

company

 Founded NeXT Computer in 1989

 Still Looking Up (Cont.)
 NeXT turned a profit for the first time in 1992

 NeXT software needed to be made more

reliable and compatible for consumers

 Company slowly starts going downhill

 Still Looking Up (Cont.)
 Jobs was criticized for wasting money that
belonged to the company in 1993

 Closed a NeXT factory in that February

 Laid off half of the employees and stopped

making computers
 Still Looking Up (Cont.)
 Jobs had to make drastic decisions

 Microsoft purchased NeXT software

 Microsoft came up with $150 million to stake

in Apple

 Saved a dying company.

 Still Looking Up (Cont.)
 Jobs management style had drastically
changed

 Relaxed and was open to suggestions

 Employees commented that Jobs made

experimenting with electronics fun
 Still Looking Up (Cont.)
 Jobs began looking into alternatives to Object
Linking and Embedding

 Created OpenDoc

 Jobs was very serious about this

 Still Looking Up (Cont.)
 NeXT STEP software was being turned into
Mac OS X

 Under Jobs’ guidance the company increased

sales

 Introduced the iMac and other new products

 Still Looking Up (Cont.)
 Jobs held the title of ICEO

 Very influential impact on the Apple company

 By the year 2000, he created even greater

advances in new technology
 The New Beginning

 In early 2000, Pixar leads animated film industry

 Later that month,

Jobs announced his
return to the CEO
position

 Insisted on keeping his $1 annual salary

 The New Beginning (Cont.)
 Although his salary was low, the company
granted him ten million shares of Apple stock
worth hundreds of millions
 The New Beginning (Cont.)
 First project as CEO was the G4 Cube

 Was too expensive

and didn’t satisfy a
certain market

Lasted only twelve

months in Apple’s line-up
 The New Beginning (Cont.)
 The next step for Steve was his newest
operating system, Mac OS X

 The future of Apple

 The New Beginning (Cont.)
 Apple wanted software to sync up digital
devices

 Was turned down by most companies

 Jobs took matters into his own hands and

created iLife suite.
 The New Beginning (Cont.)
 In 2001, Jobs opened Apple retail stores so
customers could:
1. Try out computers
2. Test software
3. Meet with salespeople

 This was a large risk but he knew that people would

want to buy them
 Portable Audio Revolution
 Less than a year after iTunes was released, Apple
released the iPod

 Originally only for Mac users

 In July 2002, the new iPod was

available for Windows users as
well

 Sales skyrocketed and 75% of MP3 players are iPods

 Portable Audio Revolution (Cont.)
 In eight weeks, five million songs were sold
on iTunes

 Took over 80% of the legal music

downloading market
 More Successful Changes

 June 6th, 2005, Jobs announced switch

from PowerPC chips to Intel chips.

 This would conserve

energy on PowerBook
and iBook
More Successful Changes (Cont.)
 October 2005, 5th generation of iPod was introduced

 Could play music

videos and TV shows

 Jobs announced the

opening of the iTunes
video store
 Pixar
 Pixar was Jobs’ second company

 Swept the box office with

its animated films

 On January 24th, 2006, Disney

bought out Pixar for $7.4 billion
 Conclusion
 Despite a recent scare with pancreatic cancer,
Jobs is back in health and doing just fine

 Jobs is an influential man who learned from

his failures and gained
maturity from them

 True role model