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 Owner Of the Juicy Bucks : Mr.Rajesh Patel.

 Address : Shop No. 5, Ratan Nagar, J.P.Road,
Four bunglow. Andheri(W). Mumbai ² 400 053
 Contact No. ² 022 ² 26334685 / 26334686
 Fax No. - +92-51-2223697
 Email ID ² Juicybucks@info.com.
 Time : 8.00 a.m ² 11.00 p.m.
 A AA !
 Juicy Bucks Centre provides different varieties of fresh &
nutritious Vegetables and Fruits Juices.

 The purpose of the business is to provide fresh juice to

peoples achieving a suitable margin and gain good reputation in
the market.

 People are very much conscious about their health and mostly
people are like the fresh drink rather than the pack drinks.

 We always use the best ingredients for juice making and try to
avoid artificial substance in product.
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 Mission :
Establish Juice Centre as the Local leading source of healthy energy
in the form of freshly blended juices with an uncompromising
commitment to making a difference through our values

 Vision :
Explore all over the Mumbai from Fresh juices, providing for all
their needs always with the assurance of outstanding quality.

 Goals And Objectives :

- Become as the Best Juice Center in the Mumbai ,Improving the
customer satisfaction through the good quality of products.
- The creation of unique, innovative and healthy products that will
differentiate Juice bucks from local juice shops.
 
 The population in the country mainly in the cities becoming more
and more aware with regard to the nutritional aspect of life. This
knowledge, coupled with the consumer·s desire for a healthier
lifestyle, has greatly impacted the evolution of juice and juice-based
drinks over the last few years.

 People are Changing their Preferences from Colas to natural and

nutritional drink.

 Vegetables are rich source of vitamins, carbohydrates, salts and

proteins. With increased health awareness in the general public and
changing dietary patterns, vegetables are an integral part of average
household·s daily meals.

 By forming fruits or Vegetables into juice, the nutrition of it will be

easier to digest and absorb.
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Strengths : Weakness :
 ±uality : Juicy Bucks produce good
quality products. It can not  Storage ability : Juicy bucks don·t
compromise on quality. have storage ability of fruit juice for long
 Flavors : Juicy bucks provide big time.
range of juices flavor and at that time
no competitor provide that range of
flavor in fresh juices. It provides 30
 No Free Home Delivery Of Juices :
different flavour of juices to the
cusomers. Due to less no. of workers
 Healthy : Doctor·s recommendations
for vegetable juice ; No competitor for
vegetable juice.
 Location: Juicy Bucks also have place
advantage because in Four bunglow
big competitor in fresh juices are
absent and presence of Joggers Park
& Hospital,school.
 %# & !
Opportunities
 Celebrity impact : Consumers drink
fresh juices on a regular basis as they
increasingly Concentrate to adopts
Celebrity lifestyle, especially the
younger generation which is hugely
influenced by thei favourite celebrity
Threats
 Low price : There are many local
fresh juices competitor in Mumbai that
provide juices at low price, so that
customer whose are price conscious
they attract in the competitor side.

 Health conscious : Increasing health  Inflation rate :

and hygiene awareness among Increase in inflation rate .
peoples has greatly increased sales of
fruit/vegetable juice.

 Limited options in real fruits juices :

Limited options in locally produced real
fresh fruit juices.
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nder the Juice drinks the first segmentation is between
Vegetable juice and Fruits Juices
 Broad taste preferences could be another way to define the
market.
 Sweet Juice ² Ex. All fruits Juices,
 Plain Juice ² Vegetable Juice
 Segmentation could also be on the basis of the benefits
provided to the consumer:
 One benefit could be the nutrition content it gives to the
consumer so one market could be the health-conscious
segment.
 Second benefit is thirst quenching, so the other segment could
be those buying the juice for satisfying the thirst.
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 The customer of the juice will be everyone.
 Children : Growing health awareness among mothers
 The teenagers : are the most, who like to try out new
and different test of juices. Today·s teens are the most
health conscious and put in lots of efforts to be
healthy.
 In-home consumption : This group of people buys
fruit juices for home consumption. Juice is an
important part of their diet.
 Patient : Mostly people with Diabetes, Kidney Or
Lever Problem, Weight Problem.
 Fitness Conscious peoples.
  
 Consumers have become health conscious now and are looking for
healthy and natural appetizing juices. They are moving away from
synthetic drinks to natural and wholesome fruit juices.

 Availability in chilled form and Hygiene of the juice plays a crucial role
in purchase decision.

 Normally Juices are consume in fresh form only.

 Customers purchases juices in bulk quantities for parties , functions,

local events.
  
 Our pricing methodology is 30% profit margin on sale
of each off-season vegetable and juices

 The prices could be fluctuating according to market

trend but there will be no compromise on quality.

 Peoples are now more conscious towards the quality of

the product so we shall never compromise on quality.
The difference of price from our competitor is 5%.

 Our pricing strategy competes them highly. This

estimate is for on-season peak days.
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 Juicy bucks will be advertised in cost effective media like
newspapers, radios, hoardings, at bus stands, and the most
important and effective will be through TV advertisements
(Local Cable).
 More Focus On Word of Mouth Publicity by providing tasty
and hygiene juices.
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 Major Competitors are those companies who provides

juices in Tetrapacks.
Ex- Real juice - Dabur,
Tropicana, Slice - Pepsico.
Frooty, Appy ² Parle.

 For

product Of Jucy Bucks i.e. Vegetable juice,
there is no competitor of this product in nearby area.
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 Supplier : Andheri Market For Fruits And

Vegetables
 Processing : Fruits & Vegetables are process in
Juicy Bucks Kitchen for various varieties of Juices
   (  (
 Juicy Bucks is partnership Business started with three
partners and invested 10 lacs by each partner
 Mr. Ashok Shah manages the shop & customer
Relation
 In that Mr. Viren shah looking financial part of a
Business.
 Mr. Rajesh Patel look after production Dept.
 Final Decision related to Juicy Bucks Shop will be
taken up by considering all the three partner·s view.
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 Fruit Juice
Rs. 25 + 20% profit = Rs.30

Vegetable Juice
Rs. 30 + 30% profit = Rs. 40
   
   

 
 
 

 

 


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 After entering in to business of juicy Shop planning to

add milkshakes, Ice-Creams in Menu.

 Also there is planning of tie up with few slim center so

it is easy to target customers and capture the market.

 Four new Outlets in next five years in other city of

Mumbai.
 j  
 Store design that will be both visually attractive to customers, and
designed for fast and efficient operations.
 Chef, Helpers training to insure the best juices preparation
techniques.
 Marketing strategies aimed to build a solid base of loyal customers
 The products we serve are of the highest quality. We combine this
quality with great service and atmosphere
 Location is our key success factor ,as School , Joggers park
Hospital is in same area.
 Customer satisfaction with high quality juices and services.
 Maintain good relationships with reliable supplier
 The best products - fresh, Hygiene and premium serving.