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u A "new" idea is a
combination of old
elements.
u ' It is your ability to
combine ideas in a unique
way or to make useful
associations among ideas.
u "There is virtually no
problem you cannot solve,
no goal you cannot achieve,
if you know how to apply
the creative powers of your
mind, like a laser beam, to
cut through every difficulty
in your life and your work."
 |  


÷reative people can be said to have:

¦A particular Style
¦Originality
¦÷ompetence
¦Experience
¦Determination
¦Flexibility
¦Positive outlook
 Ô  

 
 

]Freedom is the greatest when the
ground rules are clear. ÷halk out
the playing field and say, Within
those lines, make any decision you
need.µ - Dick Brown, chairman
÷EO of EDS
An originator comes up
with a creative idea
At each level of management,
the idea gets pruned and
refined
Thus till the time the initial idea
gets implemented, it would have
gone through a number of
hurdles.
 Ô  


 
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High Organizations based on Successful organizations

continuous development, High rate of innovations
on systematic research of
efficiency
Organizational
÷reativity Few innovations, just Low rate of innovations,
imitations sometimes radical, based on
entrepreneurial spirit of
individuals
Low
Individual ÷reativity High
 |


Innovation is a process of taking new ideas to
satisfied customers. It is the conversion of new
knowledge into new products and services.

Innovation is about creating value

and increasing efficiency, and
therefore growing your business.











 



 
 
 





 

 


 




 



 



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u Financial backing to
innovation
u Give opportunities to
employees
u Skillful recruitment policy
u Information from outside the
organization
u Target being set for
innovation
u Employees should be
rewarded
 G   
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u Ideas are fragile.
u Ideas are organic.
u All ideas have value and should be given
a hearing.
u The originator of an idea needs
assistance in idea enhancement and in
promoting the idea internally.
u The originator is the initial advocate of
an idea and should be actively involved
in its development.
u Only ideas which have been enhanced to
demonstrate potential value will be
brought to management.
G   

u Both marketing and technical
issues need to be addressed
in the development of an
idea.
u Differences among people
constitute a strength, not a
weakness.
u A mediator is often necessary
to facilitate the
communication of people
from different cultures and
who may possess clashing
personalities.
G


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u The Innovation process can be

depicted as a series of funnels each
getting progressively smaller.
u Typically sixty ideas into the top
funnel only produces just one
innovation.
u The funnels are labeled as the four
phases in the process - idea
generation, idea screening,
feasibility and implementation.
 ë


 

 
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u Implement a few ideas at regular intervals

u Ensure feedback takes place - there must be
communication channels to originators.
u Screening system should be simple, understood by
everyone
u Ensure the system is promoted
u Transform ideas into reality at a reasonable speed - if the
system is too slow we may be too slow to react to the
market pace and turn off idea originators.
!

"

u Survival
u Belief
u ÷limate: - ÷hallenge,
Freedom, Idea time,
Idea support, ÷onflicts,
Debates, Risk-taking
u Passion
u Grow or Improve
Œuestions?

Thank You!