Professional Documents
Culture Documents
Prajakta Toke(54)
Vishal Oza (32)
Prasad shenoy(44)
Prerna Yadav(60)
Rohan Mahabal(26)
Prof. Brijesh Sharma
àhat is Service?
Jet Airways
Customer & Employee
Customer Service
Problems Faced
7 P¶s of Jet Airways
Current News and Services
Summary
Y
Ñndian`s leading private airline
Ñ Launching of E- Ticketing.
è
$
*
Sahara stole the march over Jet in terms of innovation
and aggressiveness.
Strategies once implemented by Jet against ndian
Airlines now are implemented by Sahara against Jet.
Sahara market share grew from negligible 4% in 1998
to 14% by 2003.
Sahara achieved this by offering services like«
Online auction of tickets on Bazee.com
**
Întroducing in flight entertainment through on board contests.
ÎStarting Air conditioned city bus service.
Încreased the capacity to cover additional routes in southern
ndia by 30%.
,
ÎPriced its tickets 50% lesser than those offerd by jet and others.
ÎNo frills«. Like fancy food or drinks.
$
Running promotions by attracting customers with chance to win
free tickets and Mercedes Benz.
$$
+
oands on approach of Naresh Goyal was the reason for its
success in 1990¶s