Professional Documents
Culture Documents
|
Objective of Marketing Plan
j u
u
j x
|||
! "
|||
! "
Vackground
j Food is the
Source Of Energy
j Ñ
Mummy͛s
u
Competitors
Kitchen
|||
! "
1 Fruit
j Lunch Options
Light: Salad, One Sabji, 3 Rotis, Dal ,Rice
Heavy:
Three Time Meals
j Dinner Options
Light: Salad, One Sabji, 3 Rotis, Dal ,Rice
Heavy:
Cost
j Package Deal
3 Meal Combo Rs. 120 Per Day
j Credit/Debit Cards
j Cash
Delivery
j Mumabi City
Corporates
School Children
Hostelites
[eneral Public
Marketing Strategy ʹ Corporates
j Positioning:
Healthy , Hygienic Tasty Food
Convenient Option
Regional Special food
Marketing Strategy ʹ Corporates
j Promotion Mix ʹ 1st Three Months
1. Handbills
j As Inserts in Newspapers
j Estimated Cost Rs. 200 per 1000 inserts
j Conversion rate 1 out of 100 Customers
j Total Cost for 6 lakhs Inserts = Rs. 120,000/-
j Estimated Printing Expenses for Inserts
=Rs.6,00,000/-
Marketing Strategy ʹ Corporates
j Promotion Mix ʹ 1st Three Months
2. Sample Mini Lunches in Corporate
Offices
j Tie Ups with Corporates
j Max. Cost Rs. 40 per Lunch
j Conversion rate 1 out of 10 Trial Customers
j Total Cost for 60000 Samples Spread over
Three Months = Rs. 24,00,000/-
3. Email Reminders
Marketing Strategy ʹ Schools
j Positioning:
Healthy , Hygienic Tasty Food
Convenient Option
Mother makes Vuying Decision
Marketing Strategy ʹ Schools
j Promotion Mix ʹ 1st Six Months
1. Sample Mini Lunches in Schools
Tie Ups with Schools
Max. Cost Rs. 25 per Mini Lunch
Conversion rate 1 out of 10 trials
Total Cost for 20000 Samples Spread over Six
Months = Rs. 5,00,000/-
At PTA Meetings and on Open Days
Can also be use to target husbands
Marketing Strategy ʹ Hostels
j Positioning:
Healthy , Hygienic Tasty Food
Convenient Option
Feel at home
Marketing Strategy ʹ Hostelites
j Promotion Mix ʹ 1st three Months
1. Sample Lunch/Dinner in hostels
Tie Ups with Hostel warden
Max. Cost Rs. 40 per Lunch
Conversion rate 1 out of 10 trials
Total Cost for 20000 Samples Spread over three
Months = Rs. 8,00,000/-
Marketing Strategy
j Interactive Website ʹ ww.mummyskitchen.com
Create Your own Menu,etc.
j Dedicated Call Centre ʹ Call on 1800 100 100.
j Promotion Contests
Vest Recipe
Feature on the Tiffin
Marketing Strategy
j Reminder Advertising Cost = Rs. 50,00,000/-
j Expected Total Expenses = Rs.104,20,000/-
j Expected Results
6000 Corporate Clients
2000 Schools Children
2000 Hostelites
Financials
( 10000* 300days*Rs.50)
º #
See You Tomorrow for Lunch