Sanskriti

Helping souls to
Executive Summary
One stop solution to all religious
requirements and the ingredients for puja,
complete customized package as per
individual needs.


Ø Services
1.Caterers for prashaad
2.Decorators
3.Pandits
4.Consultancy
5.Booklet and CD’s for defining the purpose
and method of puja
6.
Vision
O u r visio n is to e n su re clie n t sa tisfa ctio n a n d lo ya lty.
W e h o p e th a t yo u a re so th rille d w ith yo u r D ivin e
exp e rie n ce th a t yo u re m e m b e r u s first fo r p la n n in g
yo u r n ext re lig io u s e ve n t. W e a lso h o p e th a t yo u ra ve
to yo u r frie n d s a n d th e y in tu rn co n ta ct u s to h a n d le
th e ir n ext e ve n t.
M issio n
Pro vid in g b e st se rvice to o u r clie n ts a n d a ch ie vin g
o p tim u m cu sto m e r sa tisfa ctio n .
Need for “Sanskriti”
 Lack of time
 Nuclear families
 Inter-caste marriages
 Working women
 Lack of complete package
 Convenience
 Professional assistance
•

Marketing Plan
STPD Analysis
Segmentation

 Culture
 Tradition
 Income group
 Household & Corporates
Targeted customer

 Followers of Hinduism
 Co-Op Societies
 Corporate houses
 Individual level
 Social Pandals
•
 Positioning

 “Complete one stop solution for every

need in Puja”
•
•
Differentiation
 Customized packages
 Booklet or CD defining the purpose and
method of Puja
 Consulting
 Arranging caterers, decorators, Keertans &
Bhajans
 All the ingredients required for puja
 Service at one call on short notice
4 P’s o f
“ Sanskriti”
 Pro d u ct

Intangible Components Tangible Components

ØPuja Ingredients
ØFood & Prasad
ØDecoration
ØBooklet & CD’s
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Ø
Ø
Ø
Ø
Ø
Price
Ø Packages for different income group & class:
1)Rajat-Low income group
2)Swarna- Middle income group
3)Panchratna- Upper middle class
4)Navratna-Upper class


Ø Annual Membership: 10% discount

Ø Group discount: 1+3 members- 5% discount


Ø
1)
Ø
Promotion

Ø Word to mouth publicity

Ø Association with Caterers, decorators, Pandits,
Builders & developers
Ø Online: Website & Social networking
Ø Temples
Ø Calendars


Ø
Place

Ø Online registration
Ø Temple registration
Ø Puja article shops
SW O T
A n a lysis
S tre n g th
s
§ Pioneer in Indian market
§ Local contacts
§ No direct competition
§ Large number of followers of Hinduism


§
§
§
Weaknesses
 Seasonal cash flows
 Conservative mindset
 Time span for penetration in market
 Objection from the traditional priest community
 Doesn’t include all the religions
Opportunities

 Variety of Hindu festivals

 Extending geographical reach
 Backward integration
 Disposal of ‘Nirmalya’ in eco friendly manner
Threats
 Western influence
 New entrants
Financial Plan
Sources of capital:


 Personal: Friends and relatives

 Financial Institutions

Estimated capital requirement

Particulars Amount
Office Premises 1,20,000
Transportation 3,000
Promotion 20,000
Telephone 3,000
Administrative Exp. 50,000
Staff Exp 10,000
Contingency 4,000
Total 2,10,ooo
Expected revenues

 Puja ingredients package sales

 Commission from caterers
 Commission from decorators
 Revenue from consultancy
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THANK YOU !!