Professional Documents
Culture Documents
º 11 º
1 1º 1º 1º 1º
2 9 18 9 8
3 8 24 8 6
4 7 28 7 4
5 6 3º 6 2
6 5 3º 5 º
7 4 28 4 -2
8 3 24 3 -4
r The monopolistǯs total revenue
equals the quantity sold times the
price.
r Average revenue is the amount of
revenue the firm receives per unit
sold
r
r Monopolist marginal revenue is
always less than the price of its good.
To increase the amount sold,
a monopoly firm must lower
the price of its good
rMarginal revenue for monopolies
is different from marginal
revenue for competitive firms.
When a monopoly increases the amount it sells, it
has two effects on total revenue (P*Q)
a more output sold the Q is
higher
The price falls, So P is lower
¦
The shows how the quantity
affects the price of the good.
n monopolized market
price > marginal cost
S
rProfit = TR Ȃ TC
rProfit = (TR/Q Ȃ TC/Q) * Q
rProfit = (P Ȃ ATC )* Q
r
r
r
r
r !
"
#
r
'
'
())*
r +$,
-
()-*
.
/.0$%© %
!
6egulation
Public Ownership
rGovernment run KSEB, BSNL,
Water, Postal service, 6ailway
Price discrimination J
r©irms try to sell the same good to
different customers for different
prices, even though the costs of
producing for two customers are the
same. This practice is called price
discrimination.
r The price discrimination is a rational strategy
for a profit maximizing monopolist.
r
r $
r 2
r ©
$
S
Goal of Firm Maximize Profit Maximize Profit