•The person my dog thinks I am

1.Integrity •“Bull sperm and

•guard rails”
10. 2.Vision

9. 3.

Act Like
a CEO
8. 4.

7. 5.

6.
The person my dog thinks I am
•Decide what’s right for you, write it down, date it, keep out.
•Every day I get difficult things done fist thing in the morning  self steem comes from self discipline
•A good foot runner runs past the finish line

CRISIS: When things go down you have to be out in ADVANTAGES:

front. You are the captain, its your problem. Creates and leaves a legacy
•Collect information •It pays off financially
•Ensure crisis is over
•Keeps you out of jail
•Asses damages
•Delegate recovery plan developer •Good people will be willing to work
•Be visible  bust morale with you
•REACT with INTUITIVE CREATIVITY •Power comes from integrity
•Think strategically, communicate well •Get better however the good you are
•ACT!!

SELF REFLECTION QUESTIONS

•How could I have handled that better?
•Where I disappoint myself a little?
•What negative impact did I have on people and what can I do about it now?
•What do I want to remember when it happens again so I handle it better?
•What can I do about it now?
 Turn your “passionate point of view” into 10-25 words of action items.
Think about it every day

Short sentences. Short words. No buzzwords

Talk to
What the
Research: people Come up
future Look for
Where Where Talk, about with a
wants what’s
you are? could be? readg, your clear
and missing
and look ideas (a direction
needs?
little)

Understand the market and its

direction builds appropriate Life is a rush into the
products to meet unknown. You can duck down
market demand and hope nothing hits you, or
Look at the
stand up tall as you can, show
social, economic, your teeth, and say dish it up
technological, baby, and don’t be stingy with
ecological, and political the jalapenos.
trends
 Gather bits and pieces of information
What is going on outside of my own industry? • What are there core competencies?
What industry crosses over into mine or will? • What are their dreams?
Who are the top three competitors in my industry? • How do they assess the future?
Who are my noncustomers? What do they want?
Who is giving it to them? Who influences this how people can make it come alive
group? how the organization needs to be to
How is disposable income being distributed in fulfill
other places? how each individual can impact
What analogies to my business exist and what is
happening
there?

Systematically, thoughtfully, closely,

Open to things from all directions analyzing every subject as you go along,
Sense of history and a sense of geography Contrary to your own thinking, With
Everyone on earth lives and comes from application to your situation. Save only
somewhere different dynamics. the gems in your mind