Communication and Information Technology-Prince Dudhatra-9724949948

COMMUNICATION
AND
INFORMATION
TECHNOLOGY
prince dudhatra-9724949948
WHAT IS COMMUNICATION??
 COMMUNICATION is the process by which
people exchange and assign meanings to

messages.
OR
 COMMUNICATION is the transfer and
understanding of the meaning.
FUNCTIONS OF
COMMUNICATION??
Communication serves 4 major functions:-
 Control
 Motivation
 Emotional expression
 Information
COMMUNICATION PROCESS
Step 1 Step 3
Select Message
transmission received
media (encode) Step 2 (decode)
Send the message
(transmission media-
oral, written, nonverbal)
Step 4
Response to message
(not always required-
response may be a
Sender/ role reversal)
Receiver
Receiver /Sender
COMMUNICATION PROCESS
MODEL
Sender Transmit Receiver
Message
Receive
Form Encode Decode
encoded
message message message
message
Noise
Decode Receive Encode Form

feedback feedback feedback feedback
Transmit
Feedback
WHAT ARE THE MOST COMMON
WAYS WE COMMUNICATE??
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Spok r i tten
en W W
ord
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ng al im
y la age
Bod s
METHODS OF COMMUNICATING
INTERPERSONALLY
 Oral communications  Written
– Face-to-face communications
– Telephone – Memos
– Meetings
– Presentations – Letters
– Voice mail – Reports
– Teleconference – Bulletin boards
– videoconference
– Posters
– Computers/e-mail
– Fax
– Publications
METHODS OF COMMUNICATING
INTERPERSONALLY
 Nonverbal  Pictorial
communications communications
– Facial expressions
– – Pictures
Vocal qualities
– Gestures – Graphs
– Posture – Diagrams
– Time
– – Charts
Space
– Environmental – Blueprints
– Personal appearance – Maps
– Interpersonal distance
WHAT IS COMPUTER
NETWORK?
A network is…
 A vertical and Horizontal flows of organizational
communication can be combined into a variety of
patterns called as communication network.
TYPES OF COMMUNICATION
NETWORK.
There are three types of communication Network
i.e.
 Chain
 Wheel
 All channel
CHAIN NETWORK.
 Speed is Moderate
 Accuracy is High
 Emergence of leader is moderate.
 Members satisfaction is also Moderate
WHEEL NETWORK.
 Speed is Fast
 Accuracy is High
 Emergence of leader is High.
 Members satisfaction is low.
ALL CHANNEL NETWORK.
 Speed is Fast
 Accuracy is Moderate.
 Emergence of leader is none.
 Members satisfaction is high.
GRAPEVINE NETWORK.
 Single strand
 Gossip
 Probability
 Cluster
ORGANIZATIONAL
COMMUNICATION.
Organizational communication is include various
aspects of communication i.e. as under: -
 Formal Vs. Informal communication.
 Direction of communication flows.
– Downward communication.
– Upward communication.
– Lateral communication.
– Diagonal communication.
FORMAL Vs. INFORMAL
COMMUNICATION
Formal communication:-
Communication that follows the official chin
of command or is required to do ones job
Informal Communication:-
Communication that is not defined by the
organization’s structural hierarchy.
DIRECTION OF
COMMUNICATION FLOWS.
 Downward Executive Director
communication.
Vice President
Communication that
flows downward from a A.G.M.
manage to employees
Manager
 Upward communication. Supervisor

Communication that
Forman
flows upward from a
employees to manager
DIRECTION OF
COMMUNICATION FLOWS (cont.)
 Lateral communication.
Communication that takes place among any
employees on the same organizational level.
Manager
Supervisor Supervisor 2 Supervisor 3

1
 Diagonal communication.
Communication that cuts across work areas and
organizational level.
BARRIERS TO EFFECTIVE
COMMUNICATION.
 Filtering.
 Emotions.
 Information overload.
 Defensiveness.
 Language.
 National Culture.
OVERCOMING THE BARRIERS
 Use feedback.
 Simplify language.
 Listening activity.
 Constrain emotions.
 Watch nonverbal cues.
COMMUNICATION SYMBOL
 Oral Communication
 Written Communication
 Non Verbal Communication
 Pictorial Communication
MERITS OF ORAL
COMMUNICATION
 Easy Communication
 Effective
 Instant Feedback
 Facility for Informal Communication
DEMERITS OF ORAL
COMMUNICATION
 Lack of Proof
 Lack of Authenticity
 Time Consuming
MERITS OF WRITTEN
COMMUNICATION
 Authenticity
 Proof for Future Reference
 Communication to Distance Places
DEMERITS OF WRITTEN
COMMUNICATION
 Costly
 Overemphasis on Formalization
 Lack of Secrecy
NON-VERBAL
COMMUNICATION
 Body position should not be universal or
precise
 Receiver should be alert what sender want to
say
COMPUTER BASED
COMMUNICATION
 Electronic Mail
 Intranet and Extranet Links
 Video Conferencing
COMMUNICATION PATTERN
IN INDIAN ORGANIZATION
 Lack of Participation in Decision Making
 Tendency to Centralized Authority
 Tend to be Impersonal and Bureaucratic
UNDERSTANDING
INFORMATION TECHNOLOGY
 Although changing technology has been a
significant source of the environmental
uncertainly facing organizations, these same
technological advance have enabled managers
to coordinate the work efforts of employee in
ways that can lead to increased efficiency and
effectiveness.
HOW TECHNOLOGY AFFECTS
MANAGERIAL COMMUNICATION
 Technology, and more specifically
information technology, has radically changed
the way organization members communicate.
 Two developments in information technology
seem to be most significant for managerial
communication:
– Network Computer Systems.
– Wireless capabilities.
NETWORK COMPUTER
SYSTEMS
 E-mail
 Instant messaging (IM)
 Blog
 Voice-mail
 Fax
 Electronic data interchange (EDI)
 Videoconferencing
 Web conferencing
NETWORKED COMPUTER
SYSTEMS (CONT..)
 Intranet:- An intranet is an organizational
communication network that uses Intranets as
ways for employees to share information and
collaborate on documents and projects from
different locations.
 Extranet:- An Extranet is an organization

communication network that uses Intranet
technology and allows authorized users inside
the organization to communicate with certain
outsiders such as customers or vendors.
WIRELESS CAPABILITIES
 Wireless communication depends on signals
sent through air or space without the radio
antennas, or infrared light rays.
HOW INFORMATION
TECHNOLOGY AFFECTS
ORGANIZATIONS
 Collaborative work efforts among widely
dispersed individuals and teams, sharing of
information, and integration of decision and
work throughout an entire organization have
the potential to increase organizational
efficiency and effectiveness.
COMMUNICATION ISSUES IN
TODAY’S ORGANIZATIONS
 Being an effective communication in today’s
organization means being connected-most
importantly to employee and customers, but
actually to any of the organization’s
stakeholders.
COMMUNICATION ISSUES IN
TODAY’S ORGANIZATIONS
 Managing Communication in an Internet world
 Managing the Organization’s Knowledge
Resources
 The Role of Communication in Customer
Service
 “Politically Correct” Communication.
MANAGING COMMUNICATION IN
AN INTERNET WORLD
 The two main challenges are:
– Legal and security issues
– Lack of personal interaction
MANAGING THE
ORGANIZATION’S KNOWLEDGE
RESOURCES
THE ROLE COMMUNICATION
IN CUSTOMER SERVICE
“POLITICALLY CORRECT”
COMMUNICATION
BIBLIOGRAPHY
REFERENCE BOOKS:-
 Robbins Stephen P., Mary Coulter-“Management”,
ninth edition, Prentice-Hall of India Private Limited,
New Delhi-110 001, 2008
 Shah B. S.- “Principle of Management”, ninth edition,
Prentice-Hall of India Private Limited, New Delhi-110
001, 2008
 Prasad L. M.- “Principles and Practice of Management,
WEBSITES:-
 http://www.abacon.com/commstudies/interpersonal/inf
unctions.html
 www.managementparadise.com
 www.bized.co.uk
THANK
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9724949948

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COMMUNICATION

people exchange and assign meanings to

understanding of the meaning.

Decode Receive Encode Form

 Upward communication. Supervisor

Supervisor Supervisor 2 Supervisor 3

 Extranet:- An Extranet is an organization

– Lack of personal interaction

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