Professional Documents
Culture Documents
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NEED AND SCOPE OF THE PROJECT
þ The study of customer will provide the company with valuable data
which will be helpful in doing range forecasting and buying process.
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- Style, affordable prices, quality these are the factors that have shaped
Westside success story in the retail fashion stores business.
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The premium formal shirt Brand present in Westside. Prices are little higher as compared to its in -
house Brand Richmond and Westside.
The quality of the clothes is better than Westside and Richmond .
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Richmond is the another brand present in Westside for formal shirts. If wants to buy good range
shirts , then Richmond is the right destination. Prices of Richmond shirts are low as compared to
Westside, but the quality fabric is not that good as of Ascot.
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Westside has its formal shirt brand with Westside name only.
Prices are lower in comparison to Ascot and Richmond.
Quality is not good as that of Ascot and Richmond.
| ë Can find good range of polo tees. Value for money.
Prices point is good. However quality of fabric is not good.
The best in-house brand which is provide stylish tees with great
Colour and styles. However the prices are little high as compared to rival retailers like
pantaloons and lifestyle.
Research Methodology for Men¶s Formal shirt
(Westside)
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when do you usually shop ?
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VNTERPRETATVON : Most of the customer told that they buy when there is a need.
Q2. Which is your preferred shopping destination for formal
shirts ? Brands if any ?
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hort s lee es
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F ull s lee es
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Most Preferred
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VNTERPRETATVON : Most referred rice oint for formal shirts is from Rs 500
to ë50. ( res ondents referred this rice oint ).
. Other comments . Vf any
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Other comments. If any ?
å Colour preferred in solid shirts are ë Black, White, blue, Brown, Light Green.
å customer asking for single and double cuffs shirts like Van Hussein oes.
- Most of the customer Complained that the price of Ascot Formal shirts
are high.
- Most of the customer were looking for combo pack and value pack
shirts . shirts for Rs or for .
- Some of the customer complained about the colour fading seen after
few wash.
- Most of the customer were looking for styling with brand logo and
buttons.
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Q1. When do you usually shop ?
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VNTERPRETATVON:G
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Q3. Most preferred Style in Casual tees ?
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Q6. In polo tee ± do you prefer rib at cuff or plain stitched sleeves
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Ë Most of the customer looked for Black & blue , Red & white, Green & white,
black & white combination.
Ë Customers were looking for fresh stock of tees with stylish numbering and brand
name.
Ë Most of the customer com lained that Nuon tees rices are high.
ù Customers are looking for finest quality of fabric with 100 % of cotton, so the
company should seriously look into this issue.
ù Colour fading problem is seen in Wesport polo and tees, so proper dying should be
done.
ù o trendy styling is seen done in cuffs and collars of Westside tees which should be
done on regular basis to attract customer.
ù Customers are looking for some nice badges and prints on tees which is not that
good in Westside as compared to pantaloons and lifestyle. So the company should
bring more new and stylish badges and print.
ù The company should leave copy paste formula and should bring something new of
its own.
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