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PRESENTED BY: THE BIG PICTURE
÷ Sushant S -31
÷ Saumya K. ² 32

÷ Ankita M. ² 33

÷ Damodar B. ² 34

÷ Roopam G. ² 35

÷ Nishish N. ² 36

÷ Mugdha K. ² 37

÷ Siddharth K. ² 38

÷ Chayanika M. ² 39

÷ M Shayazi - 40
BUSINESS MODEL OF BIG BAZAAR
÷ Follows the
hypermarket model
(department store +
supermarket)
÷ Wide range of
products
÷ Low margin, High
volume sales.
÷ Profitable shelf
management strategy.
÷ Own inventory and
warehouse
management facility
SIMILARITIES
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÷ Tier II and Tier III - ÷ Laying emphasis on

and other small town advance growth,
where people have achieving strength,
comparatively higher rewards and
perfection.
income.
÷ Believe in making
÷ Mass market target, consumption
not niche market. affordable to
customer.
÷ Believe in accepting
new ideas and
innovations.
DIFFERENCES
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÷ Both Big Bazaar & ÷ Big Bazaar has highly

Canon has mass Indian Centric
marketing but Big Approach and bases
Bazaar thrives on its entire strategy on
its concept of
high volumes whereas ¶Indianness·
Canon thrives on high
÷ Canon follows
Quality ¶Koyosei· wherein it
does not differentiate
between nationalities,
cultures, races,
religions, etc.
TRENDS IN DIGITAL IMAGING
÷ Improved sharing
pictures
÷ 3-D technology for
capturing
photos/videos
÷ Pocket megazoom
craze
÷ Cameras offering
MicroSD card slots
CONSUMER TRENDS IN DIGITAL
MARKETING
÷ DSLR camera has maximum 'top of mind' recall
across genders
÷ 23% consumers prefer printing pictures at home

÷ 60% of the consumers feel Canon is reliable,

trustworthy and innovative brand
÷ 91% consumers prefer advising others on their
product needs which in turn strongly impacts
buying decisions of individuals
÷ Majority of women prefer owning a DSLR over a
digital camera or camcorder
UNDERSTANDING JOINT CONSUMERS
÷ Strengthen their roots
in Tier ² II and Tier ²
III cities
÷ Large and growing
young working
population is a
preferred customer
segment
÷ People buying during
Festival Season
÷ Families/Concept of
house
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1. PHOTO BOOTH
÷ Tie-ups with in-house
apparel merchandises
& other customized
merchandise.
÷ 1 second passport size
photograph
÷ Family/friends
photograph
÷ Personify Stumpy

÷ Cost & profit Sharing

2. THE STUMPY IDEA
÷ Big Bazaar is the
official merchandising
dealer for Cricket
World Cup 2011
÷ Stumpy ² the official
mascot
÷ Canon & Stumpy

÷ Free clicks with

Indian team WC
Jerseys &
merchandise
3. EXCHANGE OFFER
÷ Exchange cameras
and other digital aids
of any brands with a
brand new canon.
÷ Will help in grabbing
market share of
competitors
÷ Dismantling and
reuse spare parts
4. PHOTOGRAPH WORKSHOPS
÷ Free and paid
photography
workshops by Canon
at Big Bazaar
÷ Enhanced visibility
for Canon
÷ Promotion of the
campaign through Big
Bazaar
COLLABORATIVE DISTRIBUTION NETWORK
÷ Big Bazaar to allot
floor space for Canon
¶Image Square· photo
booths.
÷ Save costs on setup of
upto 150 exclusive
Canon ´Image
Squareµ outlets.
÷ Trial run of small
Canon kiosks at the
Big Bazaar outlets in
Tier II and Tier III
cities.
COLLABORATION FOR PROMOTION
÷ ´Canon likes this picµ
÷ ´Camera of the
monthµ campaign
÷ Tendulkar and Dhoni
ad during WC Cricket-
reliability of Big
Bazaar with
Technology of Canon
BENEFITS
÷ BIG BAZAAR
R Image of Big Bazaar as a quality retailer in
conjunction with Canon.
R Boost towards electronics segment of Big Bazaar

÷ CONSUMERS
R Attractive offers at lower prices
R Extensive reach to consumers in Tier II and Tier III
cities.
R Digital Imaging as an experience through
experiential marketing(the ´photo boothµ idea)
÷ Canon
R More Visibility + reach = 11 times more chances of
sales
 m!"