Significance of Advertising

&
Advertising Medias

By:- Bhumil Oza (43)

SLIMS
 Introduction
§
§ "Advertising is any paid form of non-personal
presentation, Which promote the ideas, goods
and services through mass media such as
newspapers, magazines, television or radio by
an identified sponsor".
§

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 Why Advertise
§
§ Create awareness, customer interest or desire
§ Build brand loyalty
§ Launch a new product
§ Support the activities of the distribution channel
§ Build the company or brand image
§

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 What to Advertise
§
§ “Unique Selling Proposition” (USP)
§
§ “Add Value” to the goods and services

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 Functions of Advertising
§ Convey information
§ Create desires
§ Establish connections
§ Direct actions
§ Remind
§ Give reasons for buying
§ Demonstrate
§ Generate enquiries


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Types of Medias
§ Website
§ Press & PR
§ Seminars
§ Telemarketing
§ Direct mail
§ Display Ad
§ Broachers
§ Radio & TV
§

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 Measure Advertisement
Effectiveness
§ By giving different addresses to different media
§
§ Different newspapers may be selected for
advertisements of different departments
§
§ Enquiry from consumers should mention the name of
the source of information

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 Objective of Research Study
§ To study the different media’s of advertising the
product.
§
§ To study the importance of advertising in the
business world.
§
§ To study the role of advertising media in promoting
sales of product.


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 Research Methodology
§ Random sampling method is used to collect data.


§ The secondary data is collected from newspapers,

articles and case-study etc.


§ Graphs, charts and percentage are used as statistical

technique to analyze the data.


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 Research Procedure
§
§ For the research study of role of advertising media in
promoting sales, surveys has been conducted to
Ahmedabad (Iscon mall). As 25 retailers and 25
customers has answered the questionnaire
prepaid by me.
§

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Q. 1

Customers Views
v Whether you purchase any product with an advance
planning?

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Q. 2

Customer Views
Ø Whether you’re buying decision is influenced by
any sort of advertisement?
Ø

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Q. 3

Customers Views
Which mode of advertising is more attractive, according
to you?

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Q. 4

Customers Views
§ Does advertisement message convey the information
about the product to you correctly?


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Q. 5

Customers Views
§ Is there any problem regarding theme and concept
of the advertisement to understand?

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Q. 6

Customers Views
§ Do you think that some of the ugly and incident ads
adversely affect the cultural values in society?

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Q. 7

Customers Views
§ Which aspect of ads influence you most?
§

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Q. 1

Retailers View
§ In which of the advertising media you spend?

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Q. 2

Retailers View
§ Do you think that advertisement is essential to
promote the products?
§

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Q. 3

Retailers View
§ Does advertisement has helped to increase your
sales?
§

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Q. 4

Retailers View
§ Does it really help you to face the competition?
§

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Q. 5

Retailers View
§ Do you have special allocation for ad in your
budget?
§

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Q. 6

Retailers View
§ Do you think local people take your ads seriously?
§

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Q. 7

Retailers View
§ During which period of the year you advertise
most?
§

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Q. 8

Retailers View
§ Do you feel your ad convey message about the
product completely and truly?
§

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Q. 9

Retailers View
§ Are you satisfied with ad of your product?
§

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 Conclusion
§ adverting plays a vital role in promoting a product or
service of any company who would like to reach
their target audience with a relevant advertising
message. It's a life blood of any product success in
the market place. It's the responsibility of the
companies to choose right advert suing agency, right
message to reach out to right target audience to get
a good brand recall and gain high market share of its
products or services.
§

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 Finding and Suggestions
§ Advertisement is a valuable promotional element which
helps consumers (in purchasing new products)
§ Every customer is influenced by advertisement in one
way or the other.
§ Company should go for more and more advertisement
on regular basis to give awareness to general public
about new products and their various uses.
§ Consumers are more influenced by ads in TV rather
than newspaper. So companies should go for more
TV ads than print ads.


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§
Thank you

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