HISTORY OF WALMART

Sam Walton opened the first store in 1962 in Rogers, Arkansas.

First store opened in Bentonville, Arkansas

Within 5 years there were 25 Wal-Mart stores earning a total revenue of $12.6
million in sales.

In 1972 Wal-Mart was listed in the NYSE.

1.3 million people working by now.

In 2005  Wal-Mart incorporated sustainability in it`s business under their CEO H Lee
Scott Jr.
Mike Duke succeeded Lee Scott as president and chief executive
officer on February 1, 2009.

Presently 7,800 stores and club locations in 14 markets world wide

in countries like (Honduras, Japan, Mexico, Nicaragua, Puertorico,
Argentina, Brazil, Canada, China, Costa-Rica, El-salvadore,
Guatemala, the U.K. and India.)

Employ more than 2 million associates, serving more than

176million customers a year.
 VISION STATEMENT

“TO BE THE WORLD WIDE

LEADER IN RETAIL”
 MISSION STATEMENT
They don’t have any official mission statement.
They have a slogan
“ Always low prices, Always”

If they have formal mission statement than it would

be “To provide quality product at everyday low price
and with extended Customer Service”
 LOGO

The asterisk or flower of the Wal-Mart logo is a symbol

of the brand’s friendliness and peripheral quality.
Besides, the simple design of Wal-Mart logo both
attracts and harmonizes its viewers and customers.
Today, Wal-Mart logo is well-recognized due to its
popular design.
DIFFERENT TYPES OF STORES
Wal-Mart Discount Stores.

Wal-Mart Super Center.

Neighborhood Market By Wal-Mart.

Market Side.
 BUSINESS MANTRA
Wal-Mart operated according to following rules :
1. Commit to the business
2. Share the profits with all associates
3. Motivate your partners, vendors, and suppliers
4. Communicate everything about the business to everyone in the
company
5.  Appreciate the associates and let them know they are
appreciated
6. Celebrate success
7. Listen to everyone
8. Exceed expectations
9. Control expenses
SWOT ANALYSIS
 STRENGHTS
 Wal-Mart Stores, Inc. is the world's largest retailer, with $256.3 billion in
sales in the fiscal year ending Jan. 31,2004. The company employs 1.6
million associates worldwide through more than 3,600 facilities in the
United States and more than 1,570 units.
 Powerful Retail Brand

 Information technology & data sharing

 Financial Position

 Supply chain & logistics capabilities

 Leadership Consistency
 WEAKNESS
No Mission Statement

The company is global, but has a presence in relatively few

countries Worldwide.

Carry large Inventory.

Misconception among people.

Criticisms
 OPPORTUNITIES
 Take over and Mergers

Untapped Asian markets

New locations
 THREATS
Competition: locally and globally.

Political problems

Intense price competition

 CORE COMPETENCIES
Cost Leadership Strategy

Aggressive pricing

Customer relationship

Supplier relationships

Expansion

Superior Logistics System

THANK YOU