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Continental Financial

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|ordon Bethune
„ From Boeing
„ improved on time performance, lost baggage claims and customer
complaints.
„ Department of Transportation -3rd and above
-increased high-fare business travelers from 32.2-42.8 percent
„ Incentives for employees
& On time bonuses- not just for pilots
& Information sharing
„ Changing target
& No longer competing with Southwest
& Reinstated frequent flyer program
„ Relationships with Travel Agents, business partners, customers
-burned employee procedure mmanual, redid planes
„ Better product through better service
|ordon͛s ?egacy
„ 2006-  
  

„ 2006- J.D. Power & Associates


„ More international destinations than any
other US airline
„ Business travelers
„ Putting employees first
?eadership Analyzed
„ Corporate culture
„ Open door policy
„ ?ow price vs. serving business clients
„ instead of old focus on cost savings, putt out
better product trhtough better service.
SWOT
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Opportunities Threat
-With completion of merger, forms most -|lobal Recession
comprehensive global route network -Climbing fuel costs
-5,800 flights a day to 371 airports -Highly competitive industry
-Increase in Air Freight industry with more -pressure to lower ticket prices
global trading - increased market share captured by
-Recovery of Airline industry discount airlines
-FAA forecast steady growth over next -Increasing industry taxes and regulation -
20 years in industry Southwest, low cost airlines, intense
competition
Merger: United Continental
„ 5,800 flights a day to 371 airports
„ ͞Merger of Equals͟- market share and
offerings
„ United͛s and Continental͛s more than 80,000
employees reside in every U.S. state and in
many countries around the world.
„ http://online.wsj.com/article/SB10001424052
748703933404576170393021650666.html
Future Under Merger