All Catering

Business Name: O & C

Address: 32-1, Jalan 3/5, Taman Serdang
Jaya, Serdang,47100 Kuala Lumpur
Name: Peggy Yau Pei Chyi
Address: 69,Jalan Wangsa Permai 3/3,Sri
Damansara,52200 Kuala Lumpur.
 Statement of Purpose
All Catering(O&C) was established in 2009 to develop a unique and
convenience system to the customer especially for all sort of function
and catering. The customer can uses online system to select their
favorite menu and to place an order .

The business aims and venture:

1. Provide all types catering and gathering function.
2. Provide menu with a lots of choices.

The business service:

1. Consult food balancing.
2. We also consider for the ‘halal’ customer.
3. Help the busy parent to manage their meal.
4. Daily catering delivery.
DIFFERENTIABLE
 DESCRIPTION OF BUSINESS
Business form & Type of business:
∙ Sole trade is my choice because of the scale production and little initial capital is needed
to start up the business. The risks of the sole trade and less, can enjoy the profits and
makes his or her own decisions.

Industry Trends:
- Health food
- One stop- service
- One click to the package in the wed site
- Pay the 10 % deposit through their credit card once confirm the order.
 Vegetablble              
Vegetable Mixed                 
Vegetablble              
Vegetable Mixed                 

Curry chicken Curry Sotong

Curry Sotong
Curry chicken
G
Curry chicken

Fried noodle
Rendang fish
Putu maiyam

Centol Drink
Curry Sotong

Roti canai
Rendang fish
E
Fried Rice
Curry chicken

Fried noodle
Rendang fish
Putu maiyam

Centol Drink
Curry Sotong

Rendang fish
Roti canai

Fried Rice
Fruit
Putu maiyam

Fruit
Putu maiyam
Roti canai
Roti canai
Fruit
order 120 person
T
Fruit
Western,c
hinese,mal
Fried Rice
Fried Rice
Western,c Fried noodle
above FREE 1
big set Cam and E
hinese,mal Centol Drink
ay,indian
Fried noodle
Facility
ay,indian
Rm 16
Rm 16
Centol Drink R
Menu
Menu
Fried noodle
Fried noodle
Fried Rice
Fried Rice
I
Putu maiyam

Curry Sotong
Curry chicken
Fried noodle

Rendang fish

Vegetablble              
Fruit
Fried Rice

Putu maiyam N
Roti canai

Curry Sotong
Curry chicken
Fried noodle

Rendang fish

Vegetablble              
Fruit
Fried Rice

Roti canai
Fruit

Roti canai
Fruit

Roti canai
Putu maiyam
Putu maiyam
Rendang fish
Rendang fish
Curry chicken
G
Curry chicken
Curry Sotong
Curry Sotong
Vegetablble              
Vegetablble              
 Steak chop order 120 person
V
Steak chop
French fries above FREE 1
French fries
Salad big set Cam and
E
Salad Facility

mushroom soup
Toaster bread
Toaster bread G
Chicken chop

Fried chicken
mushroom soup

orange juice
Garlic bread
Cream soup
onion ring

ice-cream
Chicken chop

Fried chicken

orange juice
Garlic bread
Cream soup
onion ring

bacon
ice-cream
Salad

Fruit
Onion ring
ET
bacon
Salad

Fruit
Onion ring
ice-cream
ice-cream
Fruit
Fruit
spaghetti
spaghetti
apple juice
A
apple juice
Rm16
Rm16
Menu
Menu
RI
Apple juice
Apple juice
spaghetti
spaghetti
A
Fruit

N
French bread
Tomato Soup
orange juice

Fruit

onion ring
ice-cream

Fish chop
French bread
Tomato Soup
orange juice

Ice-cream

Burger

onion ring
bacon

ice-cream

Fish chop
Salad
Fruit

Ice-cream

Burger
bacon

Salad
Sandwich
Fruit

Sandwich
Corn soup
Corn soup
Toaster bread
Toaster bread
Salad
Salad
French fries
French fries
Lamp chop
Lamp chop
Catering and Vegetarian Menu

1week
1week 2week
2week
Curry chicken,Fried Curry chicken,Fried Fried Prawn,’k.P’
sotong,Chisken sotong,Chisken chicken,tomato egg
photo photo
Curry Chicken
Fried chicken, Vegetable ,Egg
Fried fish, Sting
Sambal
chicken,Fried Fried Rice Fried
sotong,fried
cucumber noodle Sea coco
cabbage
Vegetable Chicken
Sting Fish,Prawn Fried ‘gao ji’
‘Kong po’ fish
egg,long bean Sting ‘tau fu’
‘jiang chong’ fish
Sweet chicken, Fried ‘wan tan Fried kuateow
Sambal fish Seafood ‘tau Fried MeeHoon
,Pumpkin fried fu’Fried chicken Longan drink
 Slimming & Healthy Menu

Vegetable Vegetable Vegetable

Burn Fat
Burn Fat
Chicken Healthy Chicken Low Fat Chicken
Chicken
Fried ‘tau fu’ Low Fat Egg Fried ‘Mushroom
Fried ‘tau fu’
Burn Fat Soup Fruit Burn Fat Soup
Burn Fat Soup
Fruit Fried Rice Fruit
Fruit
Fried Rice Fried Mee hoon
Fried Rice Fried Mee hoon
Fried Mee hoon Burn Fat Soup
Fried Mee hoon ‘Kueteow
F
F
Total : 780kjl
Confinement Vegetarian & Non Vegetarian

Herbal Chicken Fried Jinjia Chicken Vegetarian

Vegetable Mixed Vegetable Mixed  Mixed     Red wine
Fish Fried Red wine Fish Chicken
Herbal Soup Herbal Soup Herbal Fish
Jinjia Chicken Herbal Chicken Herbal Soup
Fried Jinjia Egg Fried Jinjia Egg Fried Chicken
Red Wine Fish Yellow Wine Fish Fried jinjia Egg
Wine kuateow Fried kuateow Yellow Wine Fish
Fried MeeHoon Wine MeeHoon Fried ‘Kueteow”
Red Cherry drink Red Cherry drink Soup Herbal noodle
Red Cherry drink
 Organic Menu

11menu
menu 22menu
menu 33menu
menu
• Vegetable Mixed  • Vegetarian  Mixed             
• ’sambal’Chicken • Fried Chicken • Vegetable Mixed
• Fried fish pieces • Rendang ‘Sotong                 
• Fried hot dog • Fried Fishball • Sotong “ sambal”
• ‘Satay’ chicken • Curry seafood • Curry chicken
• Fried seafood • Sambal Fish pices • Fried sotong
• Fruit • Fruit • Tomyam Seafood
• Fried Rice • Fried ‘Kueteow” • Fried Nugget
• Fried Mee hoon • Fried noodle • Fruit
• Sirat drink • Orange drink • Fried Rice
• Fried noodle
• Orange juice
 Differences with Competitor

∙Differences:
My food menu price is lower price than compertitor and emphasize in healthy, organic and
calorie and complete service.
Facility including :
Karaoke system, Waitress, Special Design,10 set table chair

∙
MEASUREABLE
MEASUREABLE
 Business Location
My business location at sedang area ,3 Stories Shop lot is in an economic
area just because I can save the cost for rent and my business always time
is outstation(Exp: Gathering is go to customer side to cooking)

1st floor- Kitchen

2nd floor- Office
3th floor-Hostel

Demographic shifts & Detailed description:

My business area just really prepare all catering and confinement food so
the area is enough for my business to start.

My business is build for the convenience of my customer. We provide

delivery service too.
 EMPLOYEES & MANAGEMENT STRUCTURE
Director

Managing
Director

Marketi Financing Chef

Manager Manager manager

Finance Chef
Marketing
Executive Assistant
Executive

Supervisor
Salesman Salesmen salesman

Cook Cook ast. Cook

 VACANCY
Marketing Manager – MBA, Strong motivation ,creative, 5 year Experience
Finance Manager – MBA, 2 year Experience-
Chef Manager- Experience 5 year -5 person

BENEFITS OF EMPLOYED:
Hostel ,Meal, EPF, SoSco,Bonus,Staff Price and Company trip for every year

MARKETING DEPARTMENT
∙ Any sales can get 20% commission and basic salary
∙ Fuel Claim
∙ Toll claim
. Prepaid top up claim
ACCESSIBLE
 ADVERTING
• The initial kick start, my business
adverstiment in all media, promotion and
donation
Donation Include:

Supply vegetarian food or ‘halal’ food to poor muslim or non muslim pepole
and some Chinese Temple (Get the trust or confidence in vegetarian food
and’halal’food from people)

*My purpose is faster build up my business reputation in

the market.
MARKETING PLAN& FOCUS PLACE

- prospecting
- competitive analysis
- strategic planning
- Survey

∙ COMPANY
Company function and event

. PUBLIC PLACES
business promotion and try to find out new customer .

.FRIEND & RELATIVES

.
Discount for they and friend him
SUBSTANTIAL
 All Catering Sdn Bhd
Income Statement
For the Year Ended 31/12/08
Sales, net $ 785,250
Cost of goods sold 351,800
Gross margin $ 433,450
Operating expenses:
Selling expenses $ 197,350
General & Admin. 78,500
Depreciation 17,500 293,350
Income from Operations $ 140,100
Other revenues & gains:
Interest income $ 62,187
Gain 24,600 86,787
Other expenses:
Interest $ 27,000
Loss 9,000 (36,000)
Income before taxes $ 190,887
Income taxes 62,500
Net income $ 128,387
 All Catering Sdn Bhd
Balance Sheet As At 2009&2010

Common-size
Percents*
2009 2010 2009 2010
Current Assets:
Stock $ 67,000 $ 44,000 1340.0% 15.2%
Debtors 53,000 6,000 1060.0% 2.1%
Total Current Assets $ 120,000 $ 50,000 2400.0% 17.3%
Current liabilities:
Creditor 75,000 80,000 1500.0% 27.6%
Total Current liabilities $ 195,000 $ 130,000 3900.0% 44.9%
Financed by:
Capital 20,000 20,000 400.0% 6.9%
Nett profit 60,000 60,000 1200.0% 20.7%
-Drawing' 10,000 10,000 200.0% 3.5%
Total Financed $ 70,000 $ 90,000 1400.0% 31.1%
Bank loan 80,000 69,700 1600.0% 24.1%
Total equity $ (75,000) $ 159,700 -1500.0% 55.1%
Total liabilities and shareholders' equity $ 5,000 $ 289,700 2400.0% 100.0%
* Percent rounded to first decimal point.
 FINANCIAL RATE OF MEASUREABLE
700000

600000

500000

400000 All Catering

126 Catering
300000 1st Catering

200000

100000

0
2008 2009 2010
ACTIONABLE
 Training Plans
• Marketing:
Join a lot of Sales Motivation training to achieve to goal to successes.

• Producing:
Organize lots of Training for all the staff example Organic, healthy for they
will have a strong concept in health so they can create more new food
menu.
 Conclusion
Business is at its best when it has clear goals and practical targets.
These give us a framework for entrepreneurial opportunities, long-
term planning and partnership possibilities. So we are rolling up our
sleeves to help make it happen. We need to make sustainable
development happen by generating economic growth with greater
resource efficiency, minimizing environmental impacts and with
maximum social well being for more people. We also welcome the
growing realization that business is an indispensable part of the
solution to the problems of the world. We have improved our
relationships with governments, NGOs and others. Together we will
turn the idea of sustainable development through practical
partnerships into a growing reality on the ground.
~Thank you~