MOBILE NUMBER

PORTABILITY IN INDIA
By Group 7
TELECOM TREND IN INDIA
 World’s lowest call rate
 Fastest growing subscriber rate
 Teledensity 62.51%
 2nd largest telecom industry
WHAT’S MNP
 MNP is a service that allows subscribers to
change their operators while retaining the
same number.
FIVE FACTS ABOUT MOBILE NUMBER PORTABILITY IN
INDIA

 Technology behind MNP

 Operator Fear
 Logistics, Verifying User Identity
 Lock in Period, Inter-circle Issues
 How To Identify A Phone Number?
A FLOW CHART DEPICTION OF STEPS
INVOLVED FOR PORTING A NUMBER
A FLOW CHART DEPICTION OF STEP INVOLVED FOR PORTING A NUMBER
 REASONS FOR THE DELAY OF
MNP
 Opposition from the mobile service providers asking TRAI to
implement fixed number portability before MNP.
 Regulatory authority taking a lot of time in the analysis and
planning.
 Delay due to bidding for the MNP service providers.
 Opposition from the Department of Telecommunication
stating the technical difficulties in MNP implementation.
“TELECOMMUNICATION MOBILE NUMBER
PORTABILITY REGULATIONS, 2009”
 The roles of each of the involved operator,
criteria for a customer to be able to use MNP

 Technology to be used for implementing MNP

 Other details based on the inquiries and

comments the authority had received from
the different parties involved in this project.
 WHAT ACCESS PROVIDERS THINK OF MNP
 It would reduce the profits for them
 It is unnecessary as the cost structure of the Indian Telecom sector
was the highest with lowest tariffs
 system working on Mobile Identity number or Mobile Directory
Numbers will be affected.
 Processes and systems
 Billing,
 customer service,
 call delivery,
 roamer registration & support,
 SMS center,
 directory assistance,
 caller ID,
 calling name presentation,
 switches,
 Home Location registers
 and visiting location registers.
 It has been made mandatory that all the service providers or

operators provide MNP to their customers. By Nov 26, 2009

 All the mobile service providers should be up with the facilities

to automate the porting process automatic and SMS based

 Customer could only submit a porting request if it’s been

ninety or more days since the activation of the number if the

number has not been ported earlier or the same duration since

the previous porting request.

ISSUES NOT COVERED BY TRAI
“Consumer ignorance Problem”:calling party might not
be aware if the dialed number has been ported to some
other access provider. So the tariffs that will be
applicable to him would not be clear
WHO IS LIKELY TO SWITCH
 One in five (18%) mobile subscribers –(study by the
Nielson company in which 12500 mobile users across 50
centers were surveyed)
 One in four Reliance & Tata Indicom subscribers
would like to change operators.
 Subscribers with higher spending, Postpaid
customers
 Business subscribers show greater tendency to
switch on introduction of MNP.
 IMPACT OF MOBILE NUMBER PORTABILITY
IN INDIA – NIELSEN SURVEY

Reliance, TATA, and BSNL Postpaid Subscribers are on top of the list when it
comes to making the best use of MNP facility.
ARE THE CURRENT OPERATORS SATISFIED?

 More than half (55%) of all respondents were

generally satisfied with their mobile operator Are
the current operators satisfied
 48 % were satisfied with the network quality.
 46 % were satisfied with the network coverage area
of their operator
 43 percent were satisfied with the price they paid
 OTHER AREAS OF
SATISFACTION
 customer service experience and quality of voice (both 42%),

 strength of signal, Voice & Data tariff options and accuracy of bills (all 41%),

 indoor coverage (40%)

 dropped calls (32%).

 Loyalty to operators is seen to be higher among lower socio-economic groups, older age

groups, and among females.

 Circles: Mumbai and Delhi Metro, UP East and West, Gujarat, Rajasthan, Andhra Pradesh,

Karnataka, Kerala, and Rest of West Bengal (does not include Kolkata Metro).

 higher retention levels circles: Chennai Metro, Haryana, Himachal Pradesh, Punjab, UP

East, Rest of Maharashtra (does not include Mumbai Metro), Rest of Tamil Nadu (does

not include Chennai Metro), Bihar, and Jharkhand.

MNP AT HARYANA
 Reason for using MNP
 Unsatisfied with service
 Gang calling
 71 k subscriber shifted since 25th November
2010
SUBSCRIBER MOVEMENT
HARYANA
Company Gained Lost Net

Vodafone 21,400 6,900 14,500

BSNL 3,700 19,000 -15,300

Airtel 14,000 7,600 6,400

Idea 9,600 11,300 -1700

MNP OFFERS
 MTS
 Partneredwith leading banks to offer the latest
range of mobile phones through
IMPACT OF MNP
 MNP will give rise to genuine competition
 Leads to an improvement in the quality of
service
 Grass is not green for consumer as consumer
already started using multiple Sims
 Postpaid segment, which accounts for high
value customers, is just 4% against a 96%
prepaid segment where retention is not a
priority
 Surprisingly most operators expect the MNP
impact to be negligible,
CONTINUE…
 Telecom consulting firm analysis mason’s data suggests a
reasonably high subscriber churn after the launch of MNP
of as much as 17% in the prepaid and 19% in the postpaid
segment.

 In the high ARPU segment, this level rises to 20%,

climbing to 22% in the enterprise market and 18% in the
business category.

 Global experience shows negligible activity in level of

porting but India is unique .
MNP will be a success as the porting charges seem to
be affordable compared to the costs that would be
incurred in switching access provider.
WILL MNP BE A SUCCESS

 The success of MNP can be viewed in terms

of the porting rate.
 Porting rate depends on a number of factors
 Porting charges
 Ease in porting
 time taken for porting
 exit barriers
 The no. of access providers in a particular area
MOBILE NUMBER PORTABILITY BY COUNTRY
Country Implementatio Time to port Price
n date days
yyyy.mm.dd
USA 2003.11.24 0 (2hrs) free

Pakistan 2007.03.23 4

United Kingdom 1999.01.?? 2 working days free

+ 1 calendar
week
Netherlands 1999.04.?? 3

Hong Kong 1999.03.01 2 Free

Thank-you
