PANTALOON RETAIL

Introduction to Pantaloons
• Pantaloon Retail (India) Limited, is India’s leading
retailer that operates multiple retail formats in both
the value and lifestyle segment of the Indian
consumer market. Headquartered in Mumbai
(Bombay),
• The company operates over 12 million square feet
of retail space,
• has over 1000 stores across
73 cities in India and
• employs over 30,000 people.
 History of pantaloons
Originally incorporated as Manz
Wear Private Limited on October 12,
1987.
The Company’s name was changed to
Manz Wear Limited on September
20,1991, further to Pantaloon
Fashions (India) Limited on
September 25, 1992 and to
Pantaloon Retail (India) Limited on
July 7 1999
 vision
• Our strive towards looking at the
Indian market differently and
strategizing with the evolving
customer helped us perform better."1
• - Kishore Biyani, CEO & MD,
Pantaloons Retail (India) Ltd., in
November 2003.
• BOARD OF DORECTOR
• FOUNDER,CEO & MD:-KISHOR
BIYANI
• DIRECTOR :-GOPIKISHAN
BIYANI
 Brands at Pantaloons

Pantaloons brands Non-Pantaloons

•Agile Brands
•UMM •Biba
•Bare Denim •109 F
•Bare 7to14 •Remanika
• Chalk •Spykar
•Rig
•Lilliput
•Mix n match
•Lee Cooper
• All
•Honey
•Indus league
 MAJOR PLAYERS

• Shopper Stop
• Vishal Retail Limited
• Trent India Limited
• Reliance Retail
• Bharti Wal-Mart
PANTALOON RETAIL SEGMENTS
• 1. Pantaloons : Lifestyle products under Private
Labels and third party brands
• 2. Central: Seamless mall providing the customer
with a wide range of lifestyle products across
multiple national and international brands
• 3. Big Bazaar: Value retailing with a range of products
from apparel, toys, accessories, consumer durables
to household products and furnishing
• 4. Food Bazaar: Food and personal care products
including dry groceries and FMCG products
 Big Bazaar
Big Bazaar is a chain of departmnt stores or
hypermarkets, offering all types of consumer goods
including general merchandise, home furnishings,
crockery, cutlery, utensils, sports goods and others at a
a reasonable price. The stores work on the economy
model, offering the best “Value for Money” proposition
for Indian consumers. About 91 Big Bazaar stores were
in operation, as of July 2008.
 Food Bazaar

Food Bazaar is a chain of large supermarkets

catering to the eatables segment, offered at
very economical and affordable prices. The
store houses a blend of external as well as the
Company’s private label brands such as Care,
Tasty Treat, Fresh and Pure, and others.
As of July 2008, there were about 136 Food
Bazaar stores in India.
Source: Food Bazaar, Suburbs of Mumbai
 Brand Factory

Brand Factory brings to the Indian

consumers the promise of
revolutionizing value shopping by
offering the best Indian and
International brands at Smart Prices
 CENTRAL
Shop, Eat and Celebrate
• Launched in May'04 at Bangalore, Central is a showcase,
seamless mall and the first of its kind in India
• Central offers everything for the urban inspirational shopper
to shop, eat and celebrate. Located in the heart of the city,
Central believes its customers should not have to travel long
distances to reach us; instead we must be present where
customers frequently visit.
• Central houses over 300 brands across categories, such as
apparel, footwear and accessories for women, men, children
and infants, apart from a whole range of Music, Books, Coffee
Shops, Food Courts, Super Markets (Food Bazaar), Fine Dining
Restaurants, Pubs and Discotheques.
 1. Product:

• E-commerce: Pantaloon’s website Futurebazaar.com

has revolutionized the e-commerce business in India.
It offers a wide range of products at affordable prices.
• Food: In food business, the group offers a host of
options.
• Food Bazaar – a chain of large supermarkets; Brew
Bar – a beer bar; café Bollywood – a national chain of
eateries; Chamosa – a pan-Indian chain of snack
counters, and Sports Bar – a bistro focused on the
world of sports.
 PRODUCT
• Fashion: The group offers a variety of options in fashion. Its
brands include aLL, Blue Sky, Central, Etam, Fashion Station,
Gini & Jony, Navaras, Pantaloons, and Top 10.
• Home & Electronics: Options include: Collection i – a lifestyle
furniture store; Electronics Bazaar – offers branded electronic
goods and appliances; e-zone – trendiest electronics items;
Furniture Bazaar – entire range of Home Furniture; Home Town
– one stop destination for all the home needs.
• General Merchandise : Options Include: Big Bazaar , Shoe
Factory, Brand Factory, Navaras, KB’s FairPrice , Central, Blue
Sky
• Leisure & Entertainment
• Wellness & Beauty
 2. Price:

 
• Pantaloons India has brought a
whole new revolution when it comes
to pricing strategies, which is evident
through the success of its Big Bazaar
and Food Bazaar outlets.
 3. Place:

• The company operates over 12 million square

feet of retail space, has over 1000 stores
across 73 cities in India and 65 rural cities
with taking over Aadhar. It plans to take up
 floor space of 30 million square feet by
2011.It has plans to open over 3000 new
stores by 2010. It is targeting the Tier-2 and 3
cities which has a huge unleashed potential.
 4. Promotion

• They use magazines, newspapers, television,

radios , hoardings, internet etc for promoting
the brand . They have joint ventures and
alliances with many companies to promote
the brand.
• Seasonal Discounts , Sales Discounts during
Festivals are offered to attract consumers.
 5. People:

• At the senior management level, the group hired

high profile executives from reputed organizations
like Goldman Sachs , Coca-Cola India, PRIL also tied
up with a few management schools to create a
management talent pool for the lower levels.
• The company follows a multi-format retail strategy
that captures almost the entire consumption basket
of Indian customers.
 6. Processes:

• Pantaloons Retail has implemented SAP with

an investment of $10 Million in keeping pace
with the technology and it is currently in the
process of setting up a SAP consultancy
software. SAP will be helpful in building robust
transaction management system and
 7. Physical Evidence:

• It has a huge list of awards, recognition in its

kitty like Most Admired Fashion Group Of The
Year, Most Admired Food & Grocery Retailer
Of The Year , Most Admired Food Court , Most
Admired Retailer of the Year, ,Most Admired
Food & Grocery Retailer of the Year –
Supermarket
•
Growth of PANTALOON Retail
The following are the reasons for growth of
PANTALOON retail in India-
Increase in disposable income of consumers
Increase in consuming desire
Low share of organized retailing
• Purchasing power of Indian urban consumer is
growing
• In India there is a huge wastage of fresh fruits and
vegetables.