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ࣤAacay Technologies is a start-up organization that will offer designs and advice to engineers
and consumers regarding environmentally sensitive buildings as well as energy consumption
recommendations.
ࣤAacay will work closely with several architects, mechanical and electrical engineers providing
them the ability to offer environmental solutions to their customers.
ࣤAacay is an environmental energy technology service that offers a wide range of services:
advice regarding passive heating, grey water usage recommendations, renewable energy
considerations and employee transportation options.

ࣤAacay will be led by the management team of Ashim Datta and Sonal Kapoor .
ࣤAacay has conservatively forecasted sales of around INR 40 lakhs after two years, rising to
around INR 50 lakhs after three years.
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It is Aacay Technologiesࣛ mission to provide the finest green energy solutions for
new industries as well as existing individual or corporate owners.
Aacay has identified several keys to success that will be instrumental in creating a
sustainable business.
‡ Offer solutions that are demanded by customers.
‡ Ensure all of the solutions have economic considerations built into the respective
models.
‡ Only provide 100% customer satisfaction. All customers must have their expectations
exceeded.

Aacay has identified three objectives that it will pursue for the long-term success
of the business:

‡Proven cost-benefit analysis environmental approaches to structure building,

maintenance and energy consumption.
‡Become the premier environmental energy technology service provider in
the country within five years.
‡Reach profitability within three years.
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Aacay is a Kolkata based green energy technology service

provider. Aacay offers its services both to engineers who are
constructing new businesses as well as existing building
owners/users

Aacay will require the following equipment in order to begin

operations:

‡Computer system including three workstations, standard laser printer as

well as a wide mouth printer, Internet access, and assorted software
such as Microsoft Office, QuickBooks and CadArchitect (the premier
architect industry software) and Matlab (for electrical designs)

‡Three work areas including two drawing tables and the assorted office
supplies for the standard workdesks as well as the drawing tables.

‡Various bookshelves, lights, and couches (for clients).

‡Bike storage unit/locker.

‡Refrigerator, microwave, and assorted utensils for the lunch room.

 

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Aacay has segmented the market into two distinct target market groups. The first
group are engineers who are building a structure either speculatively (infrequently) or
for a client (generally).

Aacay has segmented its target market into two different customer groups, both equally attractive.

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ࣤ 

: This segment contains consumers who are either having a
residential home, or a commercial structure, designed.

The engineers will be used as sales people for Aacay's services. They are the ones that can
then sell these services to their customers.
The individual customers are people who know that they want environmental considerations
made in the design of their structure and will seek out a firm such as Aacay to have this work
done.
   

ࣤAacay's business strategy recognizes and will leverage the fact that a lot
of business will be transacted through networking and word-of-mouth
referrals.
ࣤAacay will rely on its competitive edge of adopting a cost effective
environmental solution so in addition to meeting environmental concerns
of the customer.

ࣤ The sales strategy will offer a compelling economic analysis of how the
customer can save money by adopting Aacay's designs which it will use
as a competitive edge against other companies

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Aacay will strongly use networking as a means to develop relationships with
many of the city's engineers.
The sales strategy will leverage this desire with the fact that environmental decisions can
have positive economic impacts in the long term
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The website will be used as a marketing tool. It will offer a description of the
services offered as well as a listing of different clients served.


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ࣤAshim will be responsible for most of the business-related issues as well as doing
research and helping out with the work projects.
ࣤ Sonalࣛs responsibilities will be marketing and sales based.
ࣤAfter the initial few months it is planned to employ people mostly friends who were
with the owners during their college days and have a proper know-how on
environmentally friendly designs.
ࣤAacay has also forecasted that on month four it will need administrative assistance.
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