The History of the Breast Chek™ Kit

1984 1985 1986 1987 1988 1989 1990 1991 1992

Don Perry Perry teams Marketing of The U.S. Upon Perry is The U.S. An appellate Mr. Grant
invents the up with Earl the product patent for the completion of awarded District Court court in Wright,
sensor pad. Wright Co. first begins, “Touch clinical tests “Outstanding in Danville, Chicago President of
and applies for complying with Enhancing performed American Illinois rules upholds the Inventive
U.S. patent current FDA Pad” is throughout Inventor of against the original ruling, Products Inc.
under the requirements. granted to 1987 and 1989” for the Earl Wright and the (IPI) and Earl
name “Touch Perry and the 1988, the FDA “Touch Co. in favor of Sensor Pad is Wright’s son,
Enhancing Earl Wright rules the trials Enhancing the FDA and further files an ethics
Pad”. (April) Company. as Device”, and blocks further blocked for complaint
Two clinical
(April) “insufficient”. becomes a selling of the distribution. against the
studies were
Perry and finalist for Sensor Pad. FDA.
completed
Wright first “Inventor of
(Millikin Perry and
submit the the Year”.
University & Wright are not The Earl
product to the Springfield Congressman
able to re-do Wright Co.
FDA for Memorial John Dingell of
expensive The files an appeal
clearance. Hospital) Michigan, a
studies, and Intellectual arguing the
showing critic of the
are forced to Property product does
exams to be FDA, is made
change their Owners not need to be
more accurate aware of the
distribution Foundation classified by
using the complaint.
approach. (IPOF) awards the FDA
product. Under the “Inventor of because it is
name “Sensor the Year” to used as a
The FDA Pad”, the the inventor of screening tool
The FDA
requires product is MRI (Magnetic rather than a
marketed launches an
further “pre- Resonance diagnostic
directly to investigation
market Imaging). device.
against Earl
approval” hospitals.
Wright Co. for
ordering possible
additional violations of
clinical tests federal law for
be conducted. selling the
Additional clinical trials product in
and research is being 1990-1991.
conducted during 1987
and 1988.
 The History of the Breast Chek™ Kit

1993 1994 1995 Dec. ‘95 1997 1998 1999 2000 2001

Wall Street In response to a

Journal Staff request to
Writer Bent conduct
additional With the Sensor Pad More studies
Bowers laboratory tests only available through conducted by
uncovers the and surveys by health care providers, IPI, in
The FDA The Sensor The Wright Inventor Don Perry signs a
story and an FDA Advisory clinics, and other response to
continues their Pad is sold Family sells Perry does not license
investigation writes that Panel, IPI medical institutions, FDA requests, through retail their ½ share give up! Perry agreement
although the produces the
against the Congress-woman prove women stores to of the patent searches for with Biomerica
product “sailed results of 2 new
Earl Wright studies,
Barbara Vucanovich can women to Becton another Inc., a medical
through fights to have the understand
Company/IPI. including the without a Dickinson, and distribution technology
approval Sensor Pad available the
impressive prescription. Don Perry partner for the company,
processes in results of a study to all women without instructions retains his Sensor Pad. which releases
Europe and conducted in a prescription. She accompanying 50%. The its version
Asia, the FDA Japan on 832 writes “The FDA has the device, Sensor Pad is called the
won’t let IPI women. delayed approval of and showed marketed Aware Breast
sell it in this this device for ten women to be under the Self-
country…” Testifying before years. In that time, more likely to brand name Examination
a house millions of women in receive follow-
subcommittee,
BD Pad.
the U.S. have died up exams Sensibility
FDA Director
It is also David Kessler from breast cancer… after using the Breast Self-
reported that says if the deaths which might device. Examination
the FDA has a product came have been prevented Aid. Primary
backlog of before the had the cancer been retail locations
agency today, it The FDA
5,000 detected early.” include drug
would have been finally gives
applications dealt with clearance for stores.
for new differently. the aid to be
medical sold over-the-
Vucanovich, a breast
devices. counter! (Oct.
cancer survivor,
introduces a bill, “The 1997)
To date, IPI spent Breast Cancer
more than $2.5 million Awareness Act”, to
in costs during a 10- the House &
Retail sales
year entanglement! The FDA clears Congress to exempt
are a failure,
the Sensor Pad the Sensor Pad from
and all stock is
for marketing – FDA approval.
1994 marks the 10th removed.
but only through
year anniversary of the medical
invention of the Sensor facilities. (Dec.
Pad! 1995)
 The History of the Breast Chek™ Kit

2002 2003 2004 2005 2006 2007 2008

Due to
Jim Goble, Olivia Due to extremely
disappointing personal
Plexus Pink Newton-
sales, Goble health issues,
Co-Founder John, a breast
terminates Jim Goble
and CEO, cancer Newton-John’s decided to
discovers a survivor, Olivia Newton- Olivia Newton- agreement, and A network of give up
version of the agrees to John’s team John’s team reacquires Plexus Pink controlling
Sensor Pad promote the continues to continues to exclusive control Agents around interest in
on a trip to product which try and market try and market
of the product.
the world Plexus
Taiwan. Goble is re-branded the product the product embark on a Worldwide Inc.
tracks down as “The Liv through retail through retail mission to and retain
Don Perry and Kit”. channels. channels. Goble – never raise ownership of
acquires the Sales are Sales continue giving up on the awareness of MBF Sales
rights to the disappointing. to be product -
the
partners with
(My Breast
product! disappointing, importance of
businessman Friend Sales).
leading Goble Bill Brooksher early
Jim Goble to pursue and launches detection, and
receives other Plexus Pink, a the urgency
approaches. network for women to
clearance Alfred
marketing perform their
from the FDA company with Pettersen took
to market the monthly breast over as CEO
the primary
product as a mission of self-exams! of Plexus and
All efforts to
Class II getting the introduced a
market the product into the
Medical companion
product hands of women
Device. (Nov. Using a simple product, Dr.
through retail throughout the
2002) demonstration Spencer’s
channels world.
(Target, GNC, consisting of a Breast Cream.
Walgreens) sponge, a As a
The product is
fail. grain of rice, companion
re-branded “The
Breast Chek™ and the product for Dr.
Kit”, and a new Breast Spencer’s
Goble gets a distribution Chek™ Aid, Breast Cream,
patent issued approach is women are the role of the
for the new launched! (Oct. able to better Breast Chek™
version of the 2006) Kit is to
detect
product, the abnormalities monitor the
“Breast Self- in breast progress of a
Examination tissue! woman's
Pad”. breast health.