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Dr. Judy Zaccagnini Flynn
Dr. Irene M. Foster
 
 
Œ £veryone or thing that exists that could
be studied related to research
ΠSet of relevant observations or
component units

Flynn/Foster x 2009 Fairchild Books, 2

a division of Condé Nast Publications, Inc.
 

ΠSubset of population, people, products,
occurrences you actually study
ΠThe larger sample more valid results

Flynn/Foster x 2009 Fairchild Books, 3

a division of Condé Nast Publications, Inc.
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ΠIndividual person or
thing that is part of
sample

Flynn/Foster x 2009 Fairchild Books, 4

a division of Condé Nast Publications, Inc.
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Populations and Populations and
samples have diverse samples have similar
characteristics attributes

Flynn/Foster x 2009 Fairchild Books, 5

a division of Condé Nast Publications, Inc.
 

How and who is selected for the study

Systematic method in selecting subjects

Professional sampling uses computers

and demographic profiles

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a division of Condé Nast Publications, Inc.
 è è
 

 

  


£very person or thing Will not apply to entire
selected in a population
population has equal Tells about limited
chance of being population
selected to be When topic is new, in
studied beginning student
research, or if not
Referred as random feasible to do random
sampling sampling

Flynn/Foster x 2009 Fairchild Books, 7

a division of Condé Nast Publications, Inc.
 
   



Simple random
Stratified Random
Proportional stratified random
Systematic sampling
Cluster or area

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a division of Condé Nast Publications, Inc.
   






 
What is Available
Specific Group

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ŒCollected on ŒLifestyle of ŒGroups people into
population population, sample, categories using
ŒProvides vital or element demographic and
statistics psychographic data
ŒIncludes age, sex, ŒActivities one
gender, income, engages in
education, race(s), ŒHow one spends
ancestry/ethnicity, time (both work and
household leisure time)
composition, ŒBehaviors
migration, and place
of residence
Flynn/Foster x 2009 Fairchild
Research Methods Books, Industry
for the Fashion 10
a division of Condé Nast Publications, Inc.
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Π*.S. Census collects decennial (data
every 10 years) to establish the *nited
States Census, provides database of
information on population and housing
ΠGovernment agencies, local and state
government organizations

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a division of Condé Nast Publications, Inc.
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Government uses for establishing public policy
and programs
Private companies use the *S Census data (also
collect their own demographic data)
Retailers view the population changes to see the
increase or decrease in the number of
potential customers
Demographics help target certain consumers

Flynn/Foster x 2009 Fairchild Books, 12

a division of Condé Nast Publications, Inc.
 
 

 
!
| "
 same historical and life style
experiences
#
 ͞role͟ over our lifetime

 
  changes experienced in the body͛s

appearance and functions throughout
the life cycle
£  
$

 attitudes and priorities placed on many
 issues change with one͛s age
     ͞financial, educational, career, marital
and other social and economic states͟
(Meredith, Schewe, and Karlovich, 2002)

Flynn/Foster x 2009 Fairchild Books, 13

a division of Condé Nast Publications, Inc.
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   %
  
 
 

 
 
 
>

  
  
 
  
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Age: Chronological Perception of one͛s Physical requirements

age: present age Psychological requirements

Immigration age and date of Type of store they shop in

and place of birth Products they select

residence Price willing/able to pay

Income

Poverty

£ducation See Text for More £xamples

Flynn/Foster x 2009 Fairchild Books, 14

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 $ 
 
   

ΠConsider basic demographic

categories and psychographic life
style
ΠAsking questions in instrument to
determine sample͛s demographics
and psychographics

Flynn/Foster x 2009 Fairchild Books, 15

a division of Condé Nast Publications, Inc.