Professional Documents
Culture Documents
Before test
Nationality question
After taste question
Why did you select the
sample?
The influences donut
selection
Overate of like
Were you surprise by your
selection?
Other comments about
taste
Totals
Other Comments in taste
2 people said KK is too sweet
2 x KK doesn’t taste fresh
DD too hard
Never knew MD is this yummy!
I thought KK is the best but I was wrong!
In USA KK is better
Who has the best donut
in Bangkok?
From the overall
result from Silom test
it is Krispy Kreme as
its reputation and
brand image.
Is there a correlation between the declared “Best
Donut” in Bangkok and the long queues and buyer
expectation?
Yes I think there is as its new product
to the Thai market, the demand of
people who are willing to try is more
higher than the supply, but people still
waiting to try for
The mouth to mouth marketing
spreads very fast, attract many people
want to buy but because of the long
queing. They feel lazy and tired of line
up
Lots of Re-sellers lines up for re-sell it
that why it look crowd all the time
Most of the people said, it’s worth to try
and line up, but some say “NO” based
on the research data
What we have learned
from this class
we have studied how to write the questionair
survey
how to correct the right research data
following the real market research steps
Improving skill in communications with
others
learn that research data is very important in
starting a marketing strategy
knowing how the others think about the
product from the real situation
How to choose a fogus group that relates to
our research topic.
What we have learn?
How to write research proposal before
starting the research
This research also provides data
explanation for future forecast success and
failure in the market ( will KK be a fad
product)