“SONALIKA - ITL”

Presented by:
Anmol Verma
Roll no. 09
OBJECTIVE OF THE STUDY
 SONALIKA

• Sonalika is the brand name of the company.

• Company name- International Tractors Limited.
• Sonalika Tractors is one of the top five tractor
manufacturing companies in India. Its product listing
includes tractors, multi utility vehicle, Engines and various
farm equipments.
MISSION & VISION
VISION STATEMENT

• To become the World's leading tractor manufacturing company and a major player
in automotive products and services.
• To provide value for money to the customers by producing High Quality
Innovative Products at competitive price.

MISSION STATEMENT

• “To translate vision into reality.”

CORE VALUES

• Fast adaptability to change

• Innovative in fields and business
• Offer service with a smile to customers.
• Provide enjoyable working environments to employees
 Automobile Industry

Light Pass Commercial Two Three

Vehicle Vehicle Tractor Wheelers Wheelers

Farm/Earthmoving & Passenger

PCs/MUVs/SUV LCVs/M&HCVS/B Construction Motorcycles/Scooter Carriers /
s USES Equipments s/Mopeds Goods Carriers
 SONALIKA
SONALIKA
GROUP

INTERNATION INTERNATION
INTERNATION SONALIKA
AL CARS AND AL AUTOTRAC
AL TRACTOR AGRO
MOTOR FINANCE
LIMITED INDUSTRIES
LIMITED LIMITED
 L . D . M it t a l
C h a ir m a n

A . S . M it t a l D e e p a k M it t a l
V ic e C h a ir m a n M a n a g in g D ir e c t o r

L .R . Y a d a v
C O O

Ashok Kapoor
J t. C O O

D .L . R a n a S u b ra t a M a iti P a rv e e n S a rd a n a S .C . S a in i R a ji v W a h i
S r . G M - M a r k e tin g A V P F in a n a c e S r. G M P u rc h a se S r . G M A u to S r . V P - E x p o r ts
C o m p o n e n ts

N . C . K o h li A r u n C h a u d h a ry S . K . D u t ta R a k e s h A g g a rw al A s h w a n i M a l ik
S r . G M Q u a lity A G M E n g i n e D iv D G M - H R ,P & A & G M M a t e r i a ls S r. M a n a g e r-R & D
S e c u r ity
 Tractor Market Of India
Market Share Of Company In India
4.5 3.6 3.1 2.8
100% 6.3 6.1
4.4 6
3.3 3.5 3.7 7
4.3 4.4 4.4 5.3 5.3 4.8
90%
• Mahindra 80%
10.3 11.6 11.1 9.8 8.9 8.7

• Tafe 70%
12.8 9.3 13.9 14.7 13.5 13.3

• Escort 60%
22.3 23.7
23.4 23.5 22.3 22
50%
• Sonalika 40%

• Fiat New Holland 30%

39.7 41.4 39 38.9 40.8 41.4
• Johan Deere 20%
10%
0%
FY05 FY06 FY07 FY08 FY09 FY10

OTHER JD FNH
SONALIKA ESCORTS TAFE+EICHER
M&M+PTL
 ITL (SONALIKA) SALES FY05 TO FY10

60000

52052

48029
50000
44318
40893

40000 37733
35334 34818

30464 29620
30000 27049

23290

20000

10000

0
FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15
 PARTENERS
CVCI

InvestmentITL-9.5%
InvestmentICML-18%

YANMAR
Japan

Investment-12%

3i AgriVehicels

InvestmentITL-10%
InvestmentICML-10%
Magma Shrachi Finance JM Financial Trustee Pvt Ltd

joint venture with Magma Shrachi Financial Partner with the equity
Finance 74:26 (Magma-ITL) stake of 5%.

MG ROVER
Group Limited

technical collaboration
 Corporate Social Responsibilities

• Aanand Ashram

• Project Clean & Green

 SWOT Analysis

STRENGTH:-
• Human Resource
• Research & Development
• Physical Resources:- SAP, own IT dept.
• Availability of finance
• Investors Relationship
WEAKNESS:-
• Import of tractor implements
• Unsuccessful Rhino car
• Lack of advertisement regarding their
products

OPPORTUNITIES:- THREATS:-
• Unexplored Markets for • Competitors
Exports :-Mexican & Brazilian 1. Mahindra & Mahindra
markets 2. New Holland
3. John Deere
4. TAFE
5. Escort
CONCLUSION
• Sonalika has various advantages over
its competitors such as low initial cost,
low fuel consumption, high speed, low
maintenance cost, & easy availability.
• Having international technology with
the joint venture of yanmar Japan.

SUGGESTIONS
• Through tractor market is highly
competitive in India and Sonalika is
relatively new brand. Hence
Sonalika need a strong positioning.
• Finding new market outside india
those having strong demand for
high HP and low HP tractor.
• More focus on brand image bocz
some big company like Mahindra is
one of the world leading tractor
manufacturer .