Professional Documents
Culture Documents
Global Brand
June 2009
Purpose of this document
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5 World America
Maps
Europe Flags
First level
Deloitte Blue Deloitte Green Mid Blue Dark Green Light Blue Light Green
Pantone 280 Pantone 375 Pantone 299 Pantone 363 Pantone 297 Pantone 381
Structured Text
Trees
Graphs
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Maps
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Subhead Subhead Subhead Subhead Subhead Subhead Subhead Subhead
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Subhead Subhead Subhead Subhead Subhead Subhead
Row 1 xx xx xx xx xx xx
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Row 4 xx xx xx xx xx xx
Subtotal xx xx xx xx xx xx
Row 1 xx xx xx xx xx xx
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Row 4 xx xx xx xx xx xx
Subtotal xx xx xx xx xx xx
Total xx xx xx xx xx xx
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Subhead Subhead
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Text, Arial
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No. 1 100bn 200m 50,000
In the market In revenues Customers Suppliers
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It all comes
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Conceptual Charts
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Introduction Answer
• Situation: Text
• Complication: Text Main hypothesis
• Question: Text
Report title
Main Conclusion
Text Text
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strong weak
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Line 1
Line 2
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Label
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Label Label
Text Text
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Trees
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Conceptual Charts
Text
Unit or additional information
A B C D
Units
Note:
Source:
Text Text
Unit or additional information Unit or additional information
A B C D A B C D
North 25.4 45.6 39.2 30.4 North 25.4 45.6 39.2 30.4
West 30.5 38.6 34.6 31.6 West 30.5 38.6 34.6 31.6
0 20 40 60 80 100 120 140 160 180 200 0 20 40 60 80 100 120 140 160 180 200
Units Units
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Source:
A B C D A B C D A B C D
A A A A
B B B B
C C C C
D D D D
E E E E
0 5 10 15 20 25 30 0 5 10 15 20 25 30 0 5 10 15 20 25 30 0 5 10 15 20 25 30
Text
Unit or additional information
B
A
30.4
North
32.2
33.6
West
34.3
40.3
East
41.1
0 5 10 15 20 25 30 35 40 45
Units
Note:
Source:
Text Text
Unit or additional information Unit or additional information
B B
A A
30.4 30.4
North North
32.2 32.2
33.6 33.6
West West
34.3 34.3
40.3 40.3
East East
41.1 41.1
0 5 10 15 20 25 30 35 40 45 0 5 10 15 20 25 30 35 40 45
Units
Note:
Source:
Text Text
Unit or additional information Unit or additional information
60.0 50.0 40.0 30.0 20.0 10.0 0.0 0.0 10.0 20.0 30.0 40.0 50.0 60.0
Units Units
Note:
Source:
Text
Unit or additional information
200
43.9
150
30.4
45 31.6
Units
100
34.6 39.2
46.9
50 38.6 45.6
45.9
30.5 25.4
0
East West North
Units
Note:
Source:
Text Text
Unit or additional information Unit or additional information
200 200
43.9 43.9
150 150
30.4 D 30.4 D
45 31.6 45 31.6
Units
Units
100 100
34.6 39.2 C 34.6 39.2 C
46.9 46.9
45.9 45.9
30.5 25.4 A 30.5 25.4 A
0 0
East West North East West North
Units Units
Note:
Source:
Text Text
Unit or additional information Unit or additional information
50 50
45 45
40 40
35 35
30 30
Units
Units
25 45.9 25 45.9
20 20
15 30.5 15 30.5
25.4 25.4
10 10
5 5
0 0
N N
50 50
45 45
40 40
35 35
30 30
Units
Units
25 45.9 25 45.9
20 20
15 30.5 15 30.5
25.4 25.4
10 10
5 5
0 0
N N
Units
Note:
Source:
Text
Unit or additional information
60
A
B
41.1 40.3
40
34.3 33.6
Units
32.2 30.4
20
0
East West North
Units
Note:
Source:
60 60 60 60
55 A 55 A 55 A 55 A
52 B 52 B 52 B 52 B
40 40 40 40
34 34 34 34 34 34 34 34
32 32 32 32
Units
Units
Units
Units
30 30 30 30
20 20 20 20
0 0 0 0
East West North East West North East West North East West North
Text
Unit or additional information
D
C
10.0 10.0 10.0 10.0 10.0
B
A
8.0 8.0 8.0 8.0 8.0
10.0 10.0 10.0 10.0 10.0
Units
10.0 6.0 10.0 6.0 10.0 6.0 10.0 6.0 10.0 6.0
8.0 8.0 8.0 8.0 8.0
6.0 6.0 6.0 6.0 6.0
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Source:
Text
Unit or additional information
200
150
D
Units
100
50
B
A
0
2002 2003 2004 2005
Units
Note:
Source:
Text
Unit or additional information
100%
Company D
90%
CAGR: .%
80%
Company C
70%
60% CAGR: .%
Units
50%
Company B
40%
30%
CAGR: .%
20%
10% Company A
CAGR: .%
0%
2002 2003 2004 2005
Units
Note:
Source:
Text
Unit or additional information
E A
D B
Note:
Source:
Text
Unit or additional information
Right East
Left
West
Down North
Up South
Note:
Source:
Text Text
Unit or additional information Unit or additional information
E A E A
D B D B
C C
Note:
Source:
Text
Unit or additional information
Client D Client D
13% 13%
Client B Client B
17% 17%
Note:
Source:
Text
Unit or additional information
200
43.9
East 150
25% Text
45
100
Text
South West
25% 25%
46.9
Text
50
North
25%
45.9 Text
0
West
Note:
Source:
Text
Unit or additional information
100%
D
18% 45
75%
75
C
23% A 50%
34%
55
B 25%
25%
25
0%
East West
Note:
Source:
Text
Unit or additional information
xxx 22
xxx
19%
xxx 15
Note:
Source:
Text
Unit or additional information
Criterium 1
5
4
3
Criterium 5 2 Criterium 2
Deloitte blue
1 Deloitte green
0 Mid blue
Dark Green
Criterium 4 Criterium 3
Note:
Source:
Text
Unit or additional information
100
75
Mid Blue
Units
50 Deloitte green
Deloitte blue
25
0
0 1 2 3 4 5 6
Units
Note:
Source:
Text Text
Unit or additional information Unit or additional information
100 100
Deloitte blue Deloitte blue
75 75
Units
Units
50 50
25 25
Deloitte green Deloitte green
0 0
0 1 2 3 4 5 6 0 1 2 3 4 5 6
Units Units
Note:
Source:
Text
Unit or additional information
100
Deloitte blue line
75
50
25
Dotted line
0
0 1 2 3 4 5 6
Units
Note:
Source:
Text Text
Unit or additional information Unit or additional information
100 100
Deloitte blue line Deloitte blue line
75 75
Units
50 50
25 25
Dotted line Dotted line
0 0
0 1 2 3 4 5 6 0 1 2 3 4 5 6
Units Units
Note:
Source:
Text
Unit or additional information
40
5
30 10
10
Units
20
15 35 5
10
15
10
0
A +B +C = Subtotal -E -F -G = Total
Categories
Note:
Source:
Text
Unit or additional information
140
20
120
20
100
20
80
Units
140 20
60
20
40
20
20
20
0
A B C D E F G H
Categories
Note:
Source:
Text
Unit or additional information
A 15
B 5
Categories
C 10
D 5
Total 35
0 10 20 30 40
Units
Note:
Source:
Text
Unit or additional information
A 73
B 22
Categories
C 12
D 33
E 14
Total 154
Units
Note:
Source:
Text
Unit or additional information
50
40
30
Units
20
10
0
A B C D E F G H I J K L
Units
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Source:
Text
Unit or additional information
50
40
30
Units
20
10
0
A B C D E F G H I J K L
Units
Note:
Source:
Text
Unit or additional information
600 80
70
500
60
400
50
Units
300 40
30
200
20
100
10
0 0
A B C D
Units
Note:
Source:
Text
Unit or additional information
35
30
25
20
Units
15
10
0
0 1 2 3 4 5 6 7
Units
Note:
Source:
Text
Unit or additional information
120
xxx
xxx
100
xxx
xxx
xxx
80
Units
60 xxx
40 xxx
xxx xxx
20 xxx xxx
0
0 10 20 30 40 50 60 70 80 90 100
Units
Note:
Source:
Text
Unit or additional information
120
xxx
xxx
100 xxx
xxx
xxx
xxx
80
Units
60 xxx
40 xxx
xxx xxx
20 xxx xxx
0
0 2 4 6 8 10 12
Units
Note:
Source:
Text
Unit or additional information
High
Wave 3 Wave 2 Wave 1
xxx
xxx
xxx
Benefits
xxx
xxx
xxx
Low
Low High
Ease of implementation
Note:
Source:
Text
Unit or additional information Text
Tip! You can use these
marks on the driver tree
charts.
X + - / f Text
Text
Text
Text
Note:
Source:
Text
Text Text
Text
Structured Text
Trees
Graphs
Shapes
Maps
Special Graphics
Conceptual Charts
Text
Text Text
Text Text
Text
Text Text
Text Text
Text
Text
Text
Text
Text
Text Text
Text
Text Text
Text
Text Text
Text
Text Text
Text Text
Text Text
Text Text
Text Text
Text Text
Text
Text
Text
Text
Text
Text
Text
Text Text
Text
Text Text
Text
Text
Text
Text Text
Text
Text
Text
Text
Text
Text
Text
Text Text
Text Text
Text
Text
Text
Text Text
Text
Text
Text Text
Text Text
Text
Text
Text
Text
Text
Text Text
Text Text
Text Text
Text Text
Text
Text
Text
Text
Text
Text
Text
Text Text
Text
Text Text
Text
Vertical axis
Title: Title: Text Text Text
Text
Text
Text Text
Text
Text Text
Text
Text
Text Text
Text
Text
Text
Text
Text
Text
Text
Text Text
Text
Text Text
Text
Text
Text
Text
Text
Text
Text
Level 3
C Level 4
B Level 2
Level 3
A Level 1
Level 2
Level 1
Text
Structured Text
Trees
Graphs
Shapes
Maps
Special Graphics
Conceptual Charts
Text
Text
Text
Text
Text
Text
Text
Text
Text
Germany Spain
Switzerland Austria
Sweden Finland
Hungary Poland
Text
Tunesia Greece
India China
Australia Luxembourg
Canada Mexico
China Netherlands
Denmark Singapore
France Spain
Japan
Structured Text
Trees
Graphs
Shapes
Maps
Special Graphics
Conceptual Charts
Text
Future
Business Key Strategic
Industry Plans
Imperatives Insights Direction
Scenarios
Text
Cost and
Financial Financial Detailed
Asset
Review Needs Planning
Reduction
Portfolio
Strategic Bench- Performa
Adjust-
Review marking nce Mgmt
ment
Project management
Stakeholder Communication
Text
Analyze Competition
and Positioning
Financial Conduct Value, Profiling and Conduct Value, Profiling and Conduct Financial Modelling Develop Financial Plan
Analysis Benchmarking Benchmarking
Text
Commercial Market
Market Competitive
Attractiveness Position
Economic
Growth
Profitability
Capital Market
Text
Text
Strategy: How do we
Actions driven get there?
by strategy
Where are
we now?
Time
Where can we be
next year?
Goal
Goal
Versus
Time Time
Incrementalism Focus
[One reason why companies stagnate] [One reason why companies grow]
Text
2 5
Restructuring framework
3 4
Text
Text
…
…
Text Text
Text
Structure
Strategy Systems
Shared
values
Skills Style
Staff
Text
Customer
Distributors
Clients Competitors
Suppliers
Text
Improve core
Redeploy
business
assets
performance
Maximize
shareholder
value
Text
RO
CE
=
Co
C
Text
High
Competitive position
Medium
Low
Product/market attractiveness
Text
Competitive
advantage
Benefit
Competitive
disadvantage
Price
Text
Strong
Weak
Competitors
Suppliers Customers
Substitutes
Text
Advantaged
Text
Text Text Text Text Text Text
Neutral
Text Disadvantaged
Text Text Text Text Text Text
Text
Text Text Text Text Text Text
Text
Text Text Text Text Text Text
Text
Text Text Text Text Text Text
Text
Text Text Text Text Text Text
Text
Text Text Text Text Text Text
New business Pumps Valves Plate heat Tubular heat Ohmic Separators Dryers Evaporators Tanks Homogenisers
Cartoning Canning Bottling Labelling Air treatment Thermal &
Customised Standard Global
energy
strengths exchangers exchangers heaters
technology Standard
System design
/Application
engineering Systems Sub-systems
Service
Own 3rd party Customer Upgrades/ Contract Time/material Spare
maintenance maintenance DIY modifications parts
Weak position
Customer
MNC Regional National No position
Geographic
markets N.America L.America W.Europe E.Europe Middle East &
Africa
Asia Japan Australasia
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
A B
Advantaged
Text
Text Text Text Text Average
Disadvantaged
Text
Text Text Text Text NM
Text
Text Text Text
Text
Text Text
Text
Text Text
Text
Text Text Text Text Text Text
Text
Text Text Text Text Text Text
Text
Text Text Text
Text
A B New Co Advantaged
Average
Text
Disadvantaged
Text NM
Text
Text
Text + =
Text
Text
Text
Text
Text
Text
Text
Text
Participant activity
Activity
Participant Activity
Participant Activity
Participant Activity
Activity
Participant
Activity End
Participant
Structured Text
Trees
Graphs
Shapes
Maps
Special Graphics
Conceptual Charts
Row description
Row description
Row description
Row description
Row description
strong weak
Text
Neutral
Row
Positive
description
Row
description
Row
description
Row
description
Row
description
Text
Row description
Row description
Row description
Row description
Row description
Row description
Row description
Row description
Row description
Row description
Row description
Row description
Row description
Text
Stage 4
Stage 3
Stage 2
Stage 1
Text
Step 3
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Step 5
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Step 1
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Step 6
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Step 1
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Step 7
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High
Low
High Low
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Step 1
Step 2
Step 6
Step 3
Step 4
204 © 2009 Deloitte Touche Tohmatsu
Interrelated stages
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Benefits
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• Bullet
Costs
Costs
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x x x x x 2006
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x x x x x x x x x x x
x x x x x x x x x x x
x x x x x x x x x x Label
January February March April May June July August September October November December
January February March April May June July August September October November December
Week 2 3
Tip! This is a table. Change cell colors as appropriate. Use Distribute Columns Evenly and
Text Distribute Rows Evenly in Layout ribbon to keep equal column and row widths. Enter events,
like meeting dates, in the cells
M T W T F
Week #
Week #
Week #
Week #
Week #
Text Text
M T W T F M T W T F
1 2 3 4 5 1 2 3 4
8 9 10 11 12 7 8 9 10 11
15 16 17 18 19 14 15 16 17 18
22 23 24 25 26 21 22 23 24 25
29 30 31 28 29 30 31
M T W T F M T W T F
1 2 3 1 2
6 7 8 9 10 5 6 7 8 9
13 14 15 16 17 12 13 14 15 16
20 21 22 23 24 19 20 21 22 23
27 28 29 30 31 26 27 28 29 30
Text Text
M T W T F M T W T F
1 3 4 5 6 7
4 5 6 7 8 10 11 12 13 14
11 12 13 14 15 17 18 19 20 21
18 19 20 21 22 24 25 26 27 28
25 26 27 28 29 31
M T W T F
2 3 4 5 6
9 10 11 12 13
16 17 18 19 20
23 24 25 26 27
30 31
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Product D
Product C
Units sold
Product B
Product A
Text
U.K.
Sweden
Netherlands
France
Germany
Italy
Emerging Mature
Development
Stage
Text
Occurrences
Number of
Unit
Text
Cost/unit Text
Text
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Cumulative Volume
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1 3
2
2
1
3
Time Time
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Low High
10 10
10
9
8
7
6
5
4
3
2
1
0 0
Total: € .. mln
€ 8 mln
Savings Category A: € .. mln:
• ..
€ 7 mln
Savings Category B: € .. mln:
• ..
€ 6 mln
Savings Category C: € .. mln:
€ 5 mln • ..
Savings Category D: € .. mln:
• ..
€ 4 mln
Savings Category E: € .. mln:
€ 3 mln
• ..
Savings Category F: € .. mln:
€ 2 mln • ..
€ 1 mln
€ 0 mln
Category A Category D
Category B Category E
Category C