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CSR can be defined as the additional commitment
by businesses to improve the social and economic
status of various stakeholders involved while
complying with all legal and economic
requirements.

SOCIETY

CONSUMERS COMPANY
Corporate governance should be recognized as
set of standards, which aims to improve a
company¶s image, efficiency, effectiveness and
social responsibility- Nigel Kendall
 TYPES OF CSR

INTERNAL EXTERNAL

Local
Employees Communities

Business
Restructuring Partners

Environment
Management Human Rights
m Understanding society
m Building capacity
m Accountability
m Stakeholder relations
m Strategic view
m Harnessing diversity
m Environment consciousness
m High quality products and services
m Avoid false advertisement claims
m EMPLOYEES AND SHAREHOLDERS
m BRAND EQUITY
m ETHICAL MARKETING PRACTICES
AND SOCIAL AWARENESS
m THE ENVIRONMENT
CONSCIOUSNESS:
m ENERGY CONSERVATION AND
GLOBAL WARMING
m RESPONSIBILITY TOWARDS THE
GOVERNMENT
Ä
 ëata group is the largest business
group and multinational company in
India. It has branded for its
employee friendly culture, consumer
friendly products and services and
community driven initiatives.

VIn a free enterprise, the community

is not just another stakeholder in
business, but is, in fact, the very
purpose of its existence.´


v
Corporate Social Responsibility Policy

VTata Steel believes that the primary

purpose of a business is to improve the
quality of life of people.

Tata Steel will volunteer its resources,

to the extent that it can reasonably
afford, to sustain and improve a healthy
and prosperous environment and to
improve the quality of life of the people
of the areas in which it operates.´

vv
 From Tradition To Process

Areas of Impact
Environment

Relief During Natural Calamities

Education / Arts and Culture

Employee Relations

Stimulating Economic Growth

Civic Amenities & Community Service

Population Management

Sports and Adventure

Health for All

v

 Environment

Conserving Nature for Future

Generations

Offers the farmers of Orissa

incentives to plant and nurture
teak and cashew plantations in a
participatory model.

India cyclothon ± Mumbai 2010

and Tour de Mumbai event : to
promote the cause of good health
and clean environment.

v
 Relief during natural calamities

Immediate relief with materials

and help during natural
calamities

Relief followed by long-term

rehabilitation programmes

Constructed schools and

shelters after recent super
cyclone in Orissa and
earthquake in Gujarat

v
 Arts and Culture

Patron of Art and Culture

Promotes rural arts and crafts

Help women from rural communities

to earn their livelihood.

v
 Employee Relations
Many landmarks in Labor Welfare

1915 Free Medical Aid to all employees

and
dependent family members
1917 Welfare Department set up
1956 Joint Consultation instituted with
Union
Management Agreement
1990 Incentive for Higher Technical
Education
2001 Family Benefit Scheme
2003 R D Tata Technical Education
Centre
2003 Initiated process for SA 8000
certification
2004 Completed 75 years of Industrial
Harmony
2004 Inserted clause against Sexual
Harassment in the Works Standing
Order
v
 Stimulating Economic Growth

Continuously augmenting Town

infrastructure to promote business growth

Tata Steel and its subsidiaries provide

business opportunities to ancillary units

Institutions such as National Institute of

Technology, R.D.Tata Technical Education
Center, and Savak Nanavati Technical
Institute provides technical and job oriented
training

Promoting rural economy through natural

resource management, micro financing and
credit, and training for gainful employment

v
 Civic Amenities and Community Service

VBe sure to lay wide streets planted with shady

trees, every other of a quick growing variety. Be
sure that there is plenty of space for lawns and
gardens. Reserve large areas for football hockey
and parks. Earmarks areas for Hindu temples,
Mohammaden mosques and Christian
churches.´
J N Tata,1902
Created Town Services, Community
Development & Social Welfare Department, and
Energy and Environment Cell

Today, also responsible for environment

management, family initiatives, medical
services, emergency fire services, airport,
mobile medical services, sports facilities,
libraries, education centers...

Services have grown to cover 700,000

beneficiaries
v
 Population Management

Jamshedpur leads in demographic indices

and maternal and child health in the country

Shares planned family norms with employees

and non-employees through Family Initiatives
Foundation

Extension programs have empowered the

community to sustain initiatives

Provides free Reproductive Health Services

to over 2,000,00 women from urban & rural
areas each year

Ensures 98% immunisation coverage in the

city of Jamshedpur
vÄ
 Sports & Adventure

Promotes Sports as a way of Life

Sports Department
Tata Steel Adventure Foundation
Tata Football Academy
Tata Archery Academy

30-acre J R D Tata Sports Complex

Organizes sporting events for employees
and community year round
Promotes sports in schools
Employees include 20 Olympians, over 100
international sports persons
India¶s first woman to scale Mount
Everest

 Health for All

Health care facilities open to employees and

non-employees

850-bed hospital, two super dispensaries

and nine dispensaries in Jamshedpur

Mobile medical units reach out to rural and

semi urban areas

Health Centers based in villages and

communities. Supports alternative remedies
such as ayurveda, naturopathy,
homeopathy, etc

Supports Blood Bank, specialty hospitals

for tuberculosis, eye care services, cancer,
etc

Taken VLifeline Express´ seven times to

remote parts of rural India

v
 Education

Jamshedpur is a centre for excellence

in education

Three primary schools, six high schools

and one college run by the company

312 private schools and 171 Vbalwadi´

schools assisted by Tata Steel

Jamshedpur has among the highest

literacy rates in the country

Instituted Dr J J Irani Education

Excellence Award

VWe generate wealth for the people. What
comes from the people must, to the extent
possible, therefore get back to the people.´
- þ