V According to Denham Grey, ´knowledge is full

utilization of information & data coupled with

the potential of people·s skill, competencies,
ideas, intuitions, commitments & motivationµ.

V Km is the process of gathering a firms

collective expertise wherever it resides ² in
database, or paper, in people - & distributing
it to where it can produce the biggest pay
offs.
Hibbard
V Km is the discipline of capturing knowledge based
competencies & then storing & diffusing that
knowledge into bus. It is systematic & organised
effort to use knowledge with in the org to improve
performance.
V KM is a discipline of identifying, capturing,
retrieving, sharing & evaluating an enterprises
infor assets. - Bair
V KM includes a combination of software
products & business practices that help orgs
capture, analyse & distill infor.
V he definition implies that-

Using accessible knowledge from outside sources

Embedding & storing knowledge in database &
documents

Promoting knowledge growth through the org·s
culture & incentives

ransferring & sharing knowledge throughout the
org.

Assessing the value of knowledge assets& impact
on a regular basis.
ðearn ² smarter
Improve with use- enhances rather than deplete
with use
Anticipate-
V Incresingly competitive marketplace & the speed of
innovations
V Employee layoffs creates a need to change informal
knowledge with formal knowledge.
V Job hopping to competitors reduces the size of the
workforce that hold valuable bus knowledge
V imely available
V Premature retairements & org mobility
V Need forContinuous learning ² inevitable
V raditional capital-intensive ² shift to ² knowl
intensive
V Helps change
V Only knowl org can survive
V Effictive decision making ² kno about past, present,
success, failure etc
Key benefits
V Improved decision making
V Increased responsiveness to customers
V Improved efficiency of people & operations
V Improved innovation
V Improves products /services
orgl benefits
V Cost reduction
V Increasing flexibility to adapt to change
V Reduces time to market
V Increasing sales
V Reduces process cycle time
V Penetrates new market segments
V Defent market share against new entrates
V Improves customer retention
 wisdom

knowledge

information

data
V Peter Drucker, Paul strassman stressed the
growing importance of information & explicit
knowledge as orgl resources.
V 1980- imp of knowledge as a competitive
asset became apparent
V 1959- Peter F Drucker ²the knowledge worker
V 1966- Michel Polyani ²tactic & explict
knowledge
V 1998- world bank ² chooses KM as topic for
annual world devpt report
V Knowledge based drivers
V echnology drivers
V Intra-orgl drivers
V Human resource drivers
V Process drivers
Avoids repetitive & expensive mistake
Avoids unnecessary duplication
Need for accurate predictive anticipation
Need for competitive response
V Economic drivers
 Repository
model

Business KM Community
Intelligence
Approaches of practices

Continuous
ðearning
1. Economy is not of scarcity but abundance
2. Effect of geographical displacement is
reduced·
3. ðowers barriers
4. Knowledge enhanced products/services can
command price premiums over comparable
products ² electronic, R&D, legal, mgt
consultancy
5. Pricing & value depends on context.
V Innovation
V Quality control
V Strategic competency devpt
V Networking
V Knowledge tech
V HRm ²self managed teams, co-operation
V ðearning org
V Info & communication tech
V Intellectual capital
V Customer focus
V o design & develop systems & practices to
obtain, organise, restructure, warehouse or
memorize & distribute knowledge.
V Customer focused knowledge strategy is
directed towards capturing, developing &
transfering knowledge & understanding of
customer·s diverse neds, preference &
business.
V ðeverage assets such as patent, tech,
customer relation concentrates on renewing,
organizing safekeeping etc of these assets.