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Submitted by-
BY Group 1: 1 TO 10
SEC A ; PGDM II SEM
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m Organized retailing refers to trading activities undertaken by
licensed retailers who are registered for sales tax and income
tax. These include corporate backed hypermarket and retail
chains and so on.

m Rnorganized retailing is the traditional low-cost shops,

handcarts and pavements and is by far the prevalent form of
trade in India.

m According to survey Organized sector are 5% whereas

unorganized sector are 95%.
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The main motto of doing analysis between

unorganized and organized retail sector specially
vegetable items is to find out that whether an
ordinary people will like to have Fresh and
Fruity Vegetables from an organized sector or
unorganized sector.
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TO SERVE THE NATION

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SERVE THE SOCIETY BY PROVIDING FRESH
VEGETABLES



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$
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m 
m 
m 
m  !
 
GREATERNOIDA COVERING 13 SECTORS WHICH AS FOLLOWS:-
m ALPHA 1
m ALPHA 2
m DELTA 1
m DELTA 2
m DELTA 3
m GAMMA 1
m GAMMA 2
m BETA 1
m BETA 2
m SWARNA NAGRI
m KNOWLEDGE PARK 1
m KNOWLEDGE PARK 2
m KNOWLEDGE PARK 3
SWOT
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Research regarding consumer behaviour had been
conducted.
m People want to get fresh vegetables.
m People want to get all vegetables in one place.
m People are not getting good value for money.
m They want vegetables in organized way.
m They are concerned regarding the convenience
of vegetables.
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m !
 OF LAND‰ 100 sq. meter
m OAT OF LAND‰Rs5,000 per sq. meter
m TOTAL LAND OAT‰ 5,00,000
m ïR LD NG(CON!TORCT ON CHAOG‰Rs3000 per sq. meter
m F NAL CO!T‰Rs 3,00,000
m TO‰Rs5,00,000
m OOCRONT CO!T OF VGTAïL!
m FOR 1 PUSH CART ‰ 2,000/DAY
m FOR 26 PUSH CART‰26*2,000‰52,000/DAY
m FOR 30 DAYS‰52,000*30‰15,60,000
m FOR 12 MONTHS‰15,60,000*12‰1,87,20,000
m TOTAL NRïO OF R!H CAOT OR OD‰26(as we have 13
locations & a pair will cover each of one location)
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ONTAL ïA! ! OF R!HCAOT
m 1 PUSHCART/DAY‰ Rs20
m 26 PUSH/DAY‰ Rs520
m FOR 30 DAYS‰ Rs15,600
m FOR 12 MONTHS‰ 15,600*12‰1,87,200
-AG!LAïORO
m 150 PER DAY FOR 1 PERSON
m WAGES OF 30 PERSONS‰ 30*150‰ 4500/DAY
m FOR 30 DAYS‰ 4500*30‰1,35,000
m FOR 12 MONTHS‰ 1,35,000*12 ‰16,20,000
 $
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m COST OF LAND- RS 5,00,000

m BUILDING- RS 3,00,000
m COST OF TEMPO- RS 5,00,000
m LICENCING FEE- RS 7800
m PROC. COST RS 1560000
m BATTERY CHARGES RS 130000
m REFRIGERATED CHAMBER RS 312000
m COMPUTER RS 40000
m TELEPHONE CHARGE RS 4000
m MISC. CHARGE RS 50000
m TOTAL RS 3403800

 $  
m EQUITY RS 850950
m TERM LOAN(12% FOR 3 YEARS) RS 2552850
m TOTAL RS 3403800
 
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  -./-/01.1

 enditure Amount ncome Amount

To wages 1620000 By sale of vegetable 22464000
To pro. Cost 18720000 (20% margin on pro. Cost)
To rental to govt.
Authority 748800
To pushcart rental
(20*26*30*12) 187200
To other exp. 200000
To depreciation:
Building 30000
Tempo 50000
Reference chamber 31200
Computer chamber 17000

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To int. on loan@12% 273311
To income tax 52828
To excess of income
over expenditure 533661

22464000 22464000
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Liabilities Amount Assets Amount

Equity 8,50,950 LAND 5,00,000
Term loan 25,52,850 BUILDING 3,00,000
Less-principal LESS-DEPRECIATION 30,000 270000
752547 18,00,303 TEMPO 5,00,000
RESERVE & SURPLUS 5,33,661 LESS-DEPRECIATION 50,000 4,50,000
REFERENCE CHAMBER 3,12,000
LESS-DEPRECIATION 31,200 2,80,800
COMPUTER & BATTERY 1,70,000
LESS-DEPRECIATION 17,000 1,53,000
_______ CASH AT BANK 15,31,114
31,84,914 31,84,914
 Cash flow statement

Cash flow from o erating activities Amt(Os Amt(Os

Surplus as per income and expenditure a/c 533661
Add: Depreciation 128200
Add: Interest on loan 273311
Add: Decrease in CA 0
Add: Increase in CL 0
Less: Increase in CA 0
Less: Decrease in CL 0
Net cash flow from operating activities 935172
Cash flow from investment activities Amt(Os Amt(Os
Purchase of fixed assets (1782000)
Net cash flow from investing activities (1782000)
Cash flow from financing activities
Equity capital introduced 850950
Term loan 2552850
Less: Principal (752547)
Less: Interest on term loan (273311)
Net cash flow from financing activities 2377942
Net increase in cash equivalent 1531114
Add: Opening cash at balance 0
Closing cash at balance 1531114
 RATIO ANALYSIS
a)Break even point(Rs)‰

‰
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‰ Rs 9644798
b)Debt Equity Ratio ‰

‰ 1.3:1
c) Net Profit ‰

‰ 2.38%
d) Current Ratio ‰

‰ 8.56 :1
  
From the guidance of Prof. Arpita Srivastava and
Prof. Shefali Rawat and our marketing research
regarding unorganized sector we come to know
the current scenerio of market.
Hence after passing out this PGDM programme
we will try to establish such entrepreneurial
business.