CIO May 2011

Arlene Nazareth – Territory Manager East Africa

Arlene.Nazareth@apcc.com
+254 723 564231

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this Electric
presentation Core | –Efficiency
is protected © 2009 APC| Revby0 Schneider Electric Core | Efficiency | Rev 0
 Schneider Electric - IT Business

Schneider Electric Today

IT Business
Who We Are - Who we are

© 2009 APC by Schneider Electric Core | Efficiency | Rev 0

 We are part of the Schneider Electric
portfolio
Energy &

Renewable energy solutions

infrastructu Industrial automation
re & control
Low &
Industry IT medium
Data centers Business voltage
& networks power Building
automation
(Critical power & cooling)
Buildings & security
Residential
Installation systems & control
(wiring devices + home automation)

Solutions & services

Energy efficiency
IT
Business 14%
Electrical distribution 57 A critical element of the most
Automation &
control 29
% comprehensive and integrated
% energy portfolio in the industry
© 2009 APC by Schneider Electric Core | Efficiency | Rev 0
 Critical power
Low Installation Systems Industrial automation
& cooling Building automation & security
Renewable
& medium voltage& Control & control
services

Legran Siemen Honey

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SMA
Market
share

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4Delivering both Domain Excellence and Architectural Solutions

© 2009 APC by Schneider Electric Core | Efficiency | Rev 0
 Data Center Efficiency

Are my current data centers efficient?

Reducing energy consumption
The ROI of efficiency improvement

©All2009 APCinby
content Schneider
this Electric
presentation Core | –Efficiency
is protected © 2009 APC| Revby0 Schneider Electric Core | Efficiency | Rev 0
 Most pressures on data centers
affect efficiency

Rapid changes in
Increasing availability IT technology
expectations Moves/adds/changes
Uncertain
long-term plans for Increasing
capacity or density energy cost

Increasing Dynamic power

power density
Data
Planning / Operation
variation

Regulatory
requirements
center Server
consolidation

We must change the way we design, install,

operate, manage, and maintain data centers

© 2009 APC by Schneider Electric Core | Efficiency | Rev 0

 Key reference points

● More than 50% of power going into a typical data center goes
to the power and cooling systems – NOT to the IT loads
● Every kW saved in a data center saves about $1,000 per year
● Every kW saved in a data center reduces carbon dioxide
emissions by 5 tons per year
● Every kW saved in a data center has a carbon reduction
equivalent to eliminating about 1 car from the road
● A 1% improvement in data center infrastructure efficiency
(DCiE) corresponds to approximately 2% reduction in
electrical bills

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 Three ways we are helping our customers
reduce carbon footprint

● Optimize existing data centers

● Specify and design efficient data centers

● Offer the most efficient data center solutions

•Row-based cooling
•High-efficiency scalable UPS

© 2009 APC by Schneider Electric Core | Efficiency | Rev 0

 Primary drivers of inefficiency

● Oversizing of power and cooling equipment

● Pushing cooling systems to cool densities higher than they were
designed for
● Ineffective room layout
● Ineffective airflow patterns
● Redundancy (for availability)
● Inefficient power and cooling equipment
● Inefficient operating settings of cooling equipment
● Clogged air or water filters
● Disabled or malfunctioning cooling economizer modes
● Raised floor clogged with wires
●
© 2009 APC by Schneider Electric Core | Efficiency | Rev 0
 Power consumptions compared to the IT load

ITLoad

AuxDevices

Lights Improving efficiency

Humidifier means working to reduce
Chiller power consumption
Pumps (increase efficiency )
eat Rejection for each of these device
CRAC
categories
onWiring

Switchgear

Generator

PDU

UPS

White
0.0%
0 % 20 % 2040
.0%% 60 %40.0
80%% 100 60.0
120
% 80.0% 100.0% 120.0%
paper % %
PowerConsumption
Power consum ptionas
as% %ofIT
of theITload
Load
144 Data for a typical tier 4 data center operating at 30% of rated load
© 2009 APC by Schneider Electric Core | Efficiency | Rev 0
 Helping customers optimize existing
data centers

● Basic application guidance from our experienced sales engineers

● Professional data center assessment services

● Efficiency improvement projects

© 2009 APC by Schneider Electric Core | Efficiency | Rev 0

 Data center efficiency as a function of IT load

100%
90%
80%
70%
Efficiency

60%
50%
40%
30%
20% OPERATING
10% LOAD
0% % of capacity
0% being60%
10% 20% 30% 40% 50% used70%
right80%
now90% 100%
% IT Load

Efficiency varies dramatically with load, so you

can’t specify it without specifying the load
© 2009 APC by Schneider Electric Core | Efficiency | Rev 0
 A realistic data center infrastructure efficiency
plan for the industry

The average will get better

90% The worst will get MUCH better

80%
DCiE
Annual data
o f 8
BE
DCiE
center 70%
7 DCiE
6 aa t 0
6
SVT dd
infrastructure
efficiency 60%

A 2
(DCiE)
5 a t a %
5
50%
4 1R0 of %
% E Rcceena t
40%
7 W O
%G d %
A T
30%
3 % Where
S t
are nrtsadata centers?
eYOUR
E %e r e
20
2008
%
0 1 0
2013 c 2018
© 2009 APC by Schneider Electric Core | Efficiency | Rev 0
 Is there an efficiency vs density tradeoff?

N y
● High density and high efficiency are related
TO h e
● Many people think high density makes efficiency worse
o r k
wdensity
t
 Only true when trying to push existing data centers to cool high

og e
● High density enables high efficiency in a properly designed t
new data center or a pod in an existing data center
h e r
Less fan power

The highest efficiency data centers

will be high density data centers
© 2009 APC by Schneider Electric Core | Efficiency | Rev 0
 Achieving high efficiency in high-density
data centers
Products we offer as part of our solutions

1 Row-based cooling

2 Ultra-high efficiency UPS

3
Capacity and energy management software for power,
cooling, and racks

4
Scalable power and cooling equipment

5
High-efficiency AC power distribution
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 Row-based cooling

●Inherently higher power

100%
density capability than room

In-row
designs
90%
●Fan power reduced by 50%
co o l in
●Needless dehumidification / 80%
re-humidification is eliminated
ogm
Ro olin
Cooling Efficiency
●Need for high-bay areas and 70%

raised floors is reduced or

eliminated (particularly for 60% co g
small installations)
●Cooling capacity can “follow” 50%

IT loads that move due to

virtualization and server 40%
power management 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
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% IT L o a d
Cooling efficiency = useful cooling power /
130 (power consumed + useful cooling power)
© 2009 APC by Schneider Electric Core | Efficiency | Rev 0
 High-efficiency UPS

100%
●UPS efficiency has large
effect on data center 95%
Ultra-high
efficiency because total IT 90%
efficiency
c al
ypi
load goes through it 85%
T
Symmetra y
●Improvement over typical
a
e g t-c

% Efficiency
80%
from 80% to 96% efficiency at lUPS s
rS
% Loss
P
75%
20% load corresponds to loss
WU o S
reduction of 80% 70%
U P
65%
a s e
●Electricity savings can pay for
the UPS in many cases 60%
c
●Side effect of high efficiency 55%
design: UPS is nearly silent 50%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

% IT L o a d

© 2009 APC by Schneider Electric Core | Efficiency | Rev 0

 Capacity and energy management

●Poor utilization of capacity is a

primary cause of inefficiency
●Software can identify available
capacity (even by rack) and help
prevent creation of stranded capacity
●Side effect is you can fit more IT
equipment in the power and cooling
“envelope” of the data center
●Energy management can identify
Central software
efficiency improvement opportunities with Capacity Manager

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 Scalable power and cooling

●Over half the power and cooling

losses in a data center are fixed
and do not vary with the IT load
100% Power and cooling
(so efficiency degrades as IT 90% installation
load declines) 80%
●Oversizing is therefore a primary 70%

% Efficiency
contributor to inefficiency
●Virtualization and server power
60%
50%
Scalable -

Efficiency
management will make this 4modular - when
problem worse, if power and
0%
at
cooling are sized to peak IT 30%
l l e
needed
loads that are not typical 20% A c
●New power and cooling devices 10% on
can scale in capacity, reducing 0%
fixed losses 0 % 1 0 %2 0 %3 0 %4 0 %5 0 %6 0 %7 0 %8 0 %9 0 %1 0 0 %
● % Iload
%IT T Load
© 2009 APC by Schneider Electric Core | Efficiency | Rev 0
 Modular power distribution

●Distributes voltage to loads at

international standard 400/230
●Eliminates the need for shutdowns for
additional circuits to be added
●Reduces initial copper requirements
●Ready for three phase or single phase
servers as standard.

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 Tools we provide to help manage data center
carbon footprint


Efficiency Assessment and Carbon Assessment services

Designer
 Standard data center specifications
 Highest efficiency power and cooling equipment

ISX Central data center management software
 Detailed power and cooling device efficiency data


© 2009 APC by Schneider Electric Core | Efficiency | Rev 0

 Data center efficiency
Summary

Are my data centers Probably 5-20% less efficient than they could be;
you can learn a lot from a data center efficiency
efficient?
assessment

How do I reduce energy Identify the inefficiencies and correct them.

Simple changes like temp settings can lead to
consumption?
remarkable improvements. Design new data
centers and/or zones for high density. Use
right-sized, high-efficiency power and cooling
equipment

Does efficiency Many improvements are essentially free during

design of NEW data centers or zones. Most
improvement have a good
EXISTING data centers have significant quick-win
ROI? opportunities that can be identified during an
assessment

© 2009 APC by Schneider Electric Core | Efficiency | Rev 0

 Questions?

Thank You

© 2009 APC by Schneider Electric Core | Efficiency | Rev 0