SPORTS AND TECHNOLOGY

AGENDA FOR THE DAY

INTRODUCTION
TECHNOLOGIES IN SPORTS
HOW DOES TECHNOLOGY HELPS IN
SPORTS?
RECENT TRENDS
TECHNOLOGY IN VARIOUS SPORTS
CONCLUSION
 Technologies in
Sports

• Assisting the Umpires / Referees

• Soccer Goal Line Technology
• Hawk-Eye Technology
• Computer Software
-Team Beep Test
-Body Byte
Technology is revolutionizing
sports experience:-HOW???
TECHNOLOGIES USED IN
SPORTS
INTRODUCTION
 TRENDS IN SPORTS

• Databases
• E-commerce
• RFID
• Data Mining
• Pervasive Computing
 DATABASES
• A database is nothing more than an organized
collection of common records that can be
searched, accessed and modified.
• A relational database is a data management
system that stores information in a series of
tables consisting of rows and columns of data.
• When the operator conducts a search, a
relational database allows the individual to
match data from one table with data from a
second to produce a third table or a report.
• Athlete Specific Information: that include
biographic information including name, sex,
age, contact information and even clothing
sizes for team uniforms.

• Marketing Information System: is also

typically a database program in which are
tracked information such as season ticket
sales, gate receipts or merchandising sales.
 E-COMMERCE
• E-commerce through the Internet holds the
potential for containing costs for sports
equipment.
• Example: Tennis racquet
• E-commerce is well on its way to becoming a
force in the world economy as it serves to
remove barriers both natural and artificial.
 E-commerce in sports
•Ticket Purchasing: Rather than stand in line, you can
purchase your tickets at home. You can even look at a
diagram of the stadium to see exactly where you will be
seated.
Ex: Ayers Technology Corporation
 • Online Shopping.
Quote Juggler

Quote Juggler

•Sale and distribution of

sporting goods: Team Fan Shop
 RADIO FREQUENCY
IDENTIFICATION
• RFID is poised to be the successor technology to
the bar code in identifying things in our economy.
• Using small microchips embedded in objects,
RFID can create unimaginable levels of control
and visibility in a whole host of applications.
• RFID can enhance both the participant and the
spectator experience, impacting people’s lives in a
positive manner.
• Example: Golf Balls - has an RFID tag
embedded inside its core.
• RFID can be used to secure ticketing and
enhance the in-stadium spectator
experience.
• Racing: RFID can add value and visibility to
racing events of all types especially marathon
racing.
• Motor Racing: RFID transponder is placed
either on the motorcycle’s front fender or in
the rider's chest protector.
 DATA MINING
• Data mining is the process of extracting hidden patterns
from data, and it’s commonly used in business,
bioinformatics, counter-terrorism, and, increasingly, in
professional sports.
• Sports Data Mining brings together in one place the
state of the art as it concerns an international array of
sports.
• Before the advent of data mining, sports organizations
relied almost exclusively on human expertise.
• As the different types of data collected grew, organizations

sought to find more practical methods to make sense of

what they had.

• This led to the addition of in-house statisticians to create

better measures of performance and better decision-

making criteria.

• The second step was to find more practical methods to

extract valuable knowledge using data mining techniques.

• It can result in better team performance

 PERVASIVE COMPUTING
A computing technology that pervades the user’s
environment by making use of seamless connectivity of
multiple independent information devices embedded in
the environment of the users.
• Computer vision algorithms are enabling researchers to
analyze not only a single player’s motions but also the
patterns of a group of players simultaneously.

• Sports technology isn’t limited to enhancing performance; it

potentially extends into rehabilitation and injury prevention.

• From popular sports such as golf, baseball, and basketball to

extreme sports such as snowboarding, motocross racing, and
rock climbing, athletes can all gain from a better
understanding of their muscle movements, orientation, and
heart rate response to understand what the most
appropriate sensors are and how they should be used.
IT IN CRICKET
• Cricket is a sport that is often stereotyped as being
old fashioned.
• the use of technology has been a big success in
cricket.
• Both players and umpires are benefited.
 Virtual Advertising
• Use of virtual advertising instead of bill boards.
• digital images, advertisements, and logos are
superimposed on live cricket telecast.
 Inside the OB Van
• Heart of cricket telecast
 Hawk Eye
• Help Umpire in LBW decisions
• Track and predict motion of ball
• Image processing system+6
cameras
• Virtual replays of various angles
• Developed by Roke Manor
(Siemens R&D Co.)
 Hot Spot
• Infra-red imaging system used in cricket to determine
whether the ball has struck the batsman

• Requires two infrared cameras on opposite sides of the

ground above the field of play that are continuously
recording an image

• Deciding whether the ball has struck the batsman's bat

or pad 

• Shows exactly what the ball strikes

• Extremely expensive
 Virtual Spectator
• Use 3D graphics
to broadcast additional
match info.
 Snicko-meter
• Allan Plaskett, in the mid-1990s.
• Channel 4 in the UK,1999
• Microphone in one stump picking sound when ball
nick the bat.
 Web Services
• Widgets
• Online score card
• Add-ons
 Widgets
• A widget gives live score, news, and photos
 Add-ons
• instant score updates without missing a ball from
your browser without affecting your work.

• Cricket Fox
• Score watch
• Hit Wicket
 Hawk-Eye

• Hawk-Eye uses six or more computer-linked television

cameras situated around the court.
• The computer reads in the video in real time, and tracks
the path of the tennis ball on each camera.
• These six separate views are then combined together to
produce an accurate 3D representation of the path of the
ball.
 History
• Invented by a young British computer expert Paul
Hawkins, and was launched in 2001.

• It was first used in television coverage of sporting events

such as Test cricket.

• Being used by officials in tennis to assist in adjudicating

close line calls.

• The Nasdaq-100 Open in Miami was the first tour event

to officially use the technology. The 2006 US Open was
the first Grand Slam event to feature the system,
followed by the 2007 Australian Open.
 BASEBALL
• SABERMETRICS - the mathematic analysis of players batting and
pitching performances.

• SCOUTING SOFTWARE - batting averages.

• DARTFISH - digital imaging software (replay’s an athletes

movement in slow motion).

• YELLOW LINE - appears on football fields while watching it on T.V.

• OMEGA WAVE - allows a coach to see how intense the player is

workout based on how certain body parts are responding.
 IT AND FOOTBALL
• Goal-line technology

• Satyam Computer Services Ltd, India’s fourth

biggest software firm, has blazed the trail, signing
a seven-year agreement to be FIFA’s official IT
services provider and its first major sponsor from
cricket-mad India
 PROMOTION OF SPORTS
THROUGH WEBSITES
• In US three million website visits per day.

• 60% of these visits are to its sports pages.

• Through the U.S. Sports Academy, for example,

one can do the entire course of study for an
accredited Master of Sport Science degree through
the Web without leaving their home. The same
possibilities exist at the undergraduate level
through the International Sports Academy.
 Live streaming, webcasting, online
betting
• Different sites like youtube, 2youp etc are
involved in livestreaming and webcasting
• Online betting – bwin.com, 188bet.com
CONCLUSION
• Technology is everywhere in the world. In the
world we live in today, it would be impossible to
live without knowing anything about technology.
• Technology is found in everything we do and
everything we watch. It aids in the healing
process of athletes. It allows athletes on teams to
improve there skills, as well as connects your
everyday coaches to referees on the field.
• Technology has made many people’s lives much
easier and has opened up the horizon for millions
of jobs. Without technology our world would be
very different and very unknowledgeable.
 Reference
• http://www.topendsports.com/sport/cricket/technology.htm
• http://pcquest.ciol.com/images/inside_obvan.pdf
• http://www.technoskillonline.com/2010/10/5-firefox-addons-
for-cricket-lovers-get-updates-while-you-work/