Graphic Wizard

- Make your idea more clearly

본 자료는 Graphic 을 좀 더 쉽게 그리기 위하여 만든 자료입니다 .

다른 회사의 Graphic 도 포함된 만큼 가급적 SEM 그룹 외에는 배포를 금합니다 .
타 그룹 배포시 사전 허가를 바랍니다 .
Color palette

Corporate Color
(+ two blue accent colors)
Back- Typography
ground color Additional green accent

255 0 114 6 120 199 102 140

255 0 114 29 137 205 153 200
255 0 114 200 251 253 0 0

Notes:

255 255 255 255 153 217

• IBM Blue is the preferred
102 153 204 0 153 217 color for titles on the cover
0 0 129 0 153 217 and inside pages. Black may
be substituted for the blue to
ensure legibility when
projecting.
Additional Strategic Additional
• Black is the preferred color
orange accent Accent gray accent
for body copy.
• Black and white may also be
used as chart fill colors.

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Color palette

The same palette can be viewed in black and white, which is

important for creating black and white copies

Corporate Color
(+ two blue accent colors)
Back- Typography
ground color Additional green accent

255 0 114 6 120 199 102 140

255 0 114 29 137 205 153 200
255 0 114 200 251 253 0 0

255 255 255 255 153 217

102 153 204 0 153 217
0 0 129 0 153 217

Additional Strategically Additional

orange accent red gray accent

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 PROCESS

Insert text Insert text Insert text Insert text

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Insert text
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 PROCESS

Text Text Text Text

Text • Text • Text • Text • Text

• Text • Text • Text • Text

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 PROCESS
Insert text

Text
Text
Insert
Text Text Text text
Text
Text

Key Key
Insert text Decision Insert text Decision
Point Point

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 PROCESS

Text
Text

Text Text Text Text

Text Text Text Text Text Text

Text
Text

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 PROCESS

Text
Text
Text Text Text
Text Text
Text Text

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 PROCESS

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 PROCESS

Design Development Deployment Performance

Launch! evaluation

Design Development Deployment Performance

Launch! evaluation

Version Version Version Version

1.0 2.0 3.0 4.0
6-8 weeks 6-8 weeks 6-8 weeks

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 PROCESS

Insert text

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 PROCESS

Insert text

Insert text Operational

Insert text Supported
Insert
Insert text
Adviser
text
Insert text Channel

Insert text

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 PROCESS

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 PROCESS

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 PROCESS

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 PROCESS

Analyze
Marketplace Collect effect of changes on
feedback on customers’ behavior, strategy and
competitor actions, and new operations
technology
Inputs to redefine
strategic
direction and
execution plan
Operational
performanc Collect Analyze
e data on performance performance using
against robust metrics cross-functional
(growth) at all levels perspective

Text

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 PROCESS

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 PROCESS

Text

Text

Text

Text

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 PROCESS

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 PROCESS

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 PROCESS

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Insert
text

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text

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 PROCESS

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 STRUCTURE

Insert
Insert text
text

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text

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 STRUCTURE

Text

Text
Text
Text

Text

Insert text Text Text

Text

Text Text

Text

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 STRUCTURE

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 STRUCTURE

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 STRUCTURE

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 CONCEPT
- HIERARCHY

Insert Insert
text text

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 CONCEPT
- INTERACTION

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 CONCEPT
- INTERACTION

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 CONCEPT
- INTERACTION

Design and
Processes

Business
Or
ga
ng t n iz
t i Cu ation
e ra en ltu
p nm
O
IT viro re and
En

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 CONCEPT
- INTERRELATIONSHIP

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 CONCEPT
- INTERRELATIONSHIP

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 CONCEPT
- INTERRELATIONSHIP

Label 1 Label 2

Label A

Label B Label C

Label 3

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 CONCEPT
- INTERRELATIONSHIP

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 CONCEPT
- INTERRELATIONSHIP

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 CONCEPT
- CONCEPTUAL FLOW

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 CONCEPT
- CONCEPTUAL FLOW

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 CONCEPT
- CONCEPTUAL FLOW

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 CONCEPT
- CONCEPTUAL FLOW

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 CONCEPT
- CONCEPTUAL FLOW

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 CONCEPT CONCEPT
- CIRCUMVENT - PIPELINE

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 CONCEPT
- BALANCE/LEVERAGE

Text Text

Text Text
Text Text

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 CONCEPT
- BALANCE/LEVERAGE

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 CONCEPT
- FORCES

Insert text

Insert text

Insert
text

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 CONCEPT
- FORCES

Insert text

Insert
Insert text
text

Insert text

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 CONCEPT
- FORCES

Insert text

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 CONCEPT
- FORCES

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 CONCEPT
- FORCES

Text Text

• Text Text • Text

• Text

Text

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 CONCEPT
- FORCES

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 CONCEPT
- PENETRATION

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 CONCEPT
- FILTERS/SCREENS

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 CONCEPT
- SEGMENTATION

xt
Te

Text
xt x t
Te Te

Text
xt
Text Te

Te
xt xt
Text Te

Te x t
xt Te

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 Project Time line

Chart Title

1st Quarter, 1998 2nd Quarter, 1999 4th Quarter, 2001

 Company posts net  Bill Gates initiates hostile takeover  “20 Acres and a Digital
profit of $20M for 1997 of company Superhighway” program
 Company develops pie in face wins stock blue-chip status
strategy

1998 1999 2000 2001 2002

3rd Quarter, 1998 2nd Quarter, 2000

 Stockholders vote to  Millennial riots and Y2K bug cause
donate money to market shutdown
charity  Startups go on sale and Company
collects $200 million in bailout

If Company leverages profits to enter new markets, it

could emerge as an industry leader by 2003

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 A Gantt chart/timeline diagram

Initial Project Timeline (In Weeks)

Activities 1 2 3 4 5 6 7 8

Refine Approach

Develop Hypotheses

Conduct Marketscape Scans

Interviews & Internal Assessment

Identify Business Model

Opportunities

Develop Opportunity Profiles

Develop Path Forward

Key Milestones

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 TIMING

Task Year 1 Year 2 Year 3 Year 4

Insert text

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 TIMING

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 LOCATION

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 COMPARISON

Text
Text Text Text Text Text Text

Text • Text • Text • Text • Text • Text

Text • Text • Text • Text • Text • Text

Text • Text • Text • Text • Text • Text

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 COMPARISON

Insert text Insert text

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 COMPARISON

Text Text Text Text

Text Text Text Text Text

Text Text Text Text Text

Text Text Text Text Text

Text Text Text Text Text

Text Text Text Text Text

Text Text Text Text

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 COMMON SYMBOLS

Exhibit Heading (Arial 14pt bold) ILLUSTRATIVE

12 point box 10 point box 12 point box

PRELIMINARY

12 point box EXAMPLE

12 point box 10 point 10 point box

ESTIMATE

FINAL

Insert Text Insert Text Insert Text Insert Text

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 ARROWS

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 MORE ARROWS

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 MORE ARROWS

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 Matrix

Category Management Solution Vendors: Overall Positioning

High
Information
Resources, Inc. (IRI)

AC
Nielsen
Strength of Solution

Demantra

Interactive Edge
Mercari

RW3 Technologies
Kenosia
Low
Low High
Strength of Company

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 Chart

Chart Title

Label Label Label

• Text goes here • Text goes here • Text goes here

Label • Bulleted if • Bulleted if • Bulleted if
necessary necessary necessary

• Text goes here • Text goes here • Text goes here

Label • Bulleted if • Bulleted if • Bulleted if
necessary necessary necessary

• Text goes here • Text goes here • Text goes here

Label • Bulleted if • Bulleted if • Bulleted if
necessary necessary necessary

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 Chart

Graph Title, Time Period

Subtitle
Information Interactive
ACNielsen Demantra Resources, Inc. Edge Kenosia Mercari RW3 Tech

Breadth and Depth

of Functionality

Strength of
Architecture

Ability to Support

Ease of
Implementation

Overall Strength
of Solution
Key:
Low High

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 Organization Chart

Big Honcho (resize box if needed)

Division A Division B Division C Division D

 Bullet  Bullet  Bullet  Bullet

- Sub-bullet - Sub-bullet - Sub-bullet - Sub-bullet
- Sub-bullet - Sub-bullet - Sub-bullet - Sub-bullet

 Bullet  Bullet  Bullet  Bullet

- Sub-bullet - Sub-bullet - Sub-bullet - Sub-bullet
- Sub-bullet - Sub-bullet - Sub-bullet - Sub-bullet

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 Text Text Text

Text Text
Text

Text Text
Text

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 Text
Text

Text

To-Be

Text

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 1
XXX

2
XXX

3
XXX

4
XXX

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STICKER AND OTHERS
EXAMPLE BACK UP REVISED
EXAMPLE BACK UP REVISED
ESTIMATE TENTATIVE
ESTIMATE TENTATIVE
PROPOSED HYPOTHESIS
PROPOSED HYPOTHESIS CONCEPTUAL ILLUSTRATIVE
PRELIMINARY CONFIDENTIAL
CONCEPTUAL ILLUSTRATIVE
ROUGH ESTIMATE VERY PRELIMINARY
PRELIMINARY CONFIDENTIAL
TO BE COMPLETED
ROUGH ESTIMATE VERY PRELIMINARY ONLY FOR DISCUSSION

TO BE COMPLETED
ONLY FOR DISCUSSION

High


Medium
Low
1 1
1
2 2
2

 3 3 3

4 4 4

5
5 5

사칙연산
73
74
Legend 매출
Legend EBIT
Legend 2002~2006CAG
R

Attractive
Unattractive

Hot spots

75
 1 Review CRM

Text Text Text P erformance

Text Text Text

4.9% 4.9%

76
 Opportunity

Market
Objective attractiveness DHI capabilities Options

Text
• • • •

xxxx xxxx

• •

Text
xx xx xx

• • •
Text

Text
xxxx xxxx
• •

77
 Contract

Marketing/Sales process Execution process

Quality gate 5:
Quality gate 2: Project execution
Quality gate 1: Quality gate 3: Quality gate 4:
Cost estimation Quality gate 6:
Project selection Contract and Preparation for
& proposal E P C Project closing
& development negotiation execution
development

New User
competition
area applications

Improvements
in industry
structure
Personalization

New
geographies

Middleware
services
New delivery
xxxxx Text approach

Transaction
Text New support
geographies

New delivery Enabling

approach services
78
 Project/risk
management
team

Risk
Knowledge/
Reporting management/ Risk fighting
HR
Quality gates

79
 External S tructure C onduct P erformance
shock

• xxxx • xxx • xxxx • xxxx

Header Header Header Header Header Header

• • • • • •

xxxxx xxxx XXXX

• • •X

xxxxx xxxx XXXX

• • •X

80
81
82
 H
700 Tech-
3 2 Services
600 nology-based player Global
differentiation 1

시장매력도
500 manufacturing
shaper
400 5 Domestic/
regional IPP
300
200
100 4 EPC
player
0

L
0 50 100 150 200 250 L H
두산중공업의 수행능력
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 H
0 0 0 0 0 0 0 444
0 0 0 0 0 0 0 M
- - - - - -2 -5
0 1. 0 0. 0 2 0 3. 0 3. 0 5.7 0 7. L
0 0
1 04 0
4 30 0 50
0 0 0 0 0 0 0 L M H
0 0 0 0 0 0 0 444444444444

High H Text Text

Text
1

Text Text

Low
L
Hig Low L H
h 2 Text 83
 1st screening 2nd screening

4 4 4

Hankook • R&D/speci
Huvis alized
Hyosung products

• Synergies*

4
Market
share • Willingness
of the other
party

84
 국내 및 일부
해외 발전기기
공급업체

GR=
169.3%
CAGR
9.2%

85
 •
•

Horizon 3
Create vehicle
options

Horizon 2
Build emerging
businesses
Horizon 1
Extend and
defend core
business

1-2 4-6 8-10

86
 4
4

4 4 4 4

87
MAPS

88
∑ ☎ ☏ ☜ ☞♩♪♬ 【 】
▣    



89
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91 Presentation Title | Confidential | Document Id | Dec 9, 2021 |
 기준정보관리 임대관리

부동산자산취득매각 임차관리

관리용역비정산 면적관리

사옥별손익분석 공사관리

세무 자산 보전 시설 시장 
관리 원장 관리 관리 조사 관리
관리

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 사용자 교육
영업 / 교보리얼코
서비스조직

본사조직

 지역본부 / 지원단 집기비품담당  임대차 / 시설관리 / 계정 담당

( 약 100 명 ) ( 약 120 명 )
 총무팀 /IT 전략팀 / 비서팀 /
 고정자산 End User Group 부동산관리팀 / 여신채권관리  부동산 End User Group
팀/
경리팀 결산담당 ( 약 20 명 )

 2005.05.09 ~ 2005.05.13 중  업무별 Power User Group  2005.05.09 ~ 2005.05.13

( 총 4 시간 ) ( 부동산 / 고정자산 )  2005.06.27 ~ 2005.07.01
 과목 : 고정자산Ⅰ  과목 : 부동산Ⅰ ( 총 17 시간 )
 2005.04.20 ~ 2005.04.21 실시
 과목 : 고정자산Ⅰ /Ⅱ ( 총 6 시간 )
부 동 산 Ⅰ /Ⅱ ( 총 7 시간 )

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 현예금기타  

주식  

부동산  

여신  

채권  

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 graphic layouts > graphs

Create graphs using the native PowerPoint chart software, rather

than pasting graphs from Excel
Participation in Harley Davidson Conventions, 1995-1999
Thousands of People The CAGR
block
should be
Title is bold, with the placed to
time period appearing the right of
after a comma. Always 35 32 the graph.
write out the year in When used, axis tick marks should be CAGR Font size
full. The optional 30 placed on the outside of the axis. 1995-1999 similar to
subtitle provides 25 that the
additional info on the 25 68% graph’s
data and is not bold, data labels.
20
italics, 2 points smaller 16
than the title. Line 15
spacing is 1.
10 7
4 In general, use
5
whole numbers
unless you have a
0
specific reason for
1995 1996 1997 1998E 1999E
including decimals.

Axis labels are optional and do not Axis Label

need to be used if the information is
given elsewhere or is self-evident (I.e. When the data refers to projected or
years). estimated figures, add “E” to the year
They should be the same size, or label.
slightly larger than the text inside the
graph.
21年 12月 9日 95
graphic layouts > graphs

If there are multiple data sources on a page,

source each one separately
WWW Users, 1995-2002a Internet Computer Hosts, 1995-2000b
In Millions In Millions
350 80 76.0

300 70

60
250 54.0
Series A 50
200
40
150 Series B 31.0
30

100
20 18.0

10.2
50 10 5.4

0 0
1995 1996 1997 1998E 1999E 2000E 2001E 2002E 1995 1996 1997 1998E 1999E 2000E

Note that each source should be placed on a different

line, provided that you have enough room to do so.
Source: (a) International Data Corp.
(b) www.e-stats.com
21年 12月 9日 96
graphic layouts > graphs

The overall goal is to include all relevant information

while keeping the graph as simple as possible
Cumulative Number of Rhodes Scholars, 1900-1980
Harvard vs. Yale

Do not add unit 120

symbols (e.g.,
$ or M) to the 100
numerical axis
labels (except 80 In general, do not
for %). use borders on
60 bars, columns,
Set the Yale pie pieces, etc.
intervals to the 40
largest Harvard
reasonable 20
value possible.
0
1900 1920 1940 1960 1980

All text in the graph (e.g., data

and axis labels) should be the
same size, to the extent
possible. The text should be
plain; only bold something if you
are specifically trying to
highlight it.

21年 12月 9日 97
graphic layouts > graphs

Be careful when resizing graphs!

 If resizing graphs in the main PowerPoint application, make sure

to use only the object boxes inside the opened graph

 If the text becomes distorted, undo immediately!

Use only the object 35 32

boxes inside the 30
graph, never when 25
25

the graph is closed! 20

(As shown) 15
16

10 7
4
5

0
1995 1996 1997 1998E 1999E

It’s much safer to change the size or position of graph

elements within the native Graph application itself.

21年 12月 9日 98
graphic layouts > graphs

In all graphs, the colors must alternate dark and light

to ensure readability when printing in black and white
Graph Title
Subtitle
60%

50%

40%
Axis Label

30%

20%

10%

0%
Seems Time Don't Trust It Seems Bad Reputation Participated, Other
Consuming Confusing Didn't Win

Key
Column 1
Column 2
Column 3
Column 4
Column 5
Column 6
Source: What’s the source?
21年 12月 9日 99
graphic layouts > graphs

Bar graph, 1 data series

Title, Time Period
Subtitle

Category A

Category B
Axis Title

Category C

Category D

Category E

0 5 10 15 20 25 30
Axis Title

Source: What’s the source?

21年 12月 9日 100
graphic layouts > graphs

Bar graph, 2 data series

Title, Time Period
Subtitle

6 Data Series Label

Category A
12 Data Series Label

10
Category B
20
Axis Title

7
Category C
14

24
Category D
26

15
Category E
30

0 5 10 15 20 25 30 35

Axis Title

Source: What’s the source?

21年 12月 9日 101
graphic layouts > graphs

Column graph, 1 data series

Title, Time Period
Subtitle
CAGR
35 1995-1999

30 xx%

25
Axis Title

20

15

10

0
1995 1996 1997 1998E 1999E

Axis Title

Source: What’s the source?

21年 12月 9日 102
graphic layouts > graphs

Column graph, 2 data series

Title, Time Period
Subtitle
120

100

80
Axis Title

60

40
Data Series Label
20 Data Series Label

0
1900 1920 1940 1960 1980

Axis Title

Source: What’s the source?

21年 12月 9日 103
 graphic layouts > graphs

Data labels are optional; if used, make them bold

Graph Title, Time Period a Graph Title, Time Period b
Subtitle Subtitle
35
32
Category A 16
30

25
Category B 32 25
Axis Label

Axis Label
20
Category C 7 16
15

Category D 25
10
7

5 4
Category E 18

0
0 10 20 30 40 1995 1996 1997 1998E 1999E

Axis Label Axis Label

Source: (a) Source for first graph

(b) Source for second graph
21年 12月 9日 104
 graphic layouts > graphs

One-third-size bar & column graphs

Title, Time Perioda Title, Time Periodb Title, Time Periodc
Subtitle Subtitle Subtitle

35 30
32
A 16
25
30 25
25 21
B 32 25
20
Axis Title

Axis Title

Axis Title
20 15
C 7 16 15
12
15

25 10
D 10 7
7
4 5
5
E 18
0 0
0 10 20 30 40 1995 1996 1997 1998E 1999E 1995 1996 1997 1998E 1999E

Axis Title Axis Title Axis Title

Source: What’s the source?

21年 12月 9日 105
graphic layouts > graphs

Stacked bar graph

Title, Time Period
Subtitle
Key
Column 1
Category A 6 6 3 5 1 21 Column 2
Column 3
Column 4
Column 5
Category B 10 10 5 7 3 35
Axis Title

Category C 10 10 7 9 4 40

Category D 24 24 12 14 10 84

Category E 15 15 8 10 6 54

0 10 20 30 40 50 60 70 80 90

Axis Title

Source: What’s the source?

21年 12月 9日 106
graphic layouts > graphs

100% stacked bar graph

Title, Time Period
Subtitle
Key
Column 1
Category A 6 6 3 5 1 Column 2
Column 3
Column 4
Column 5
Category B 10 10 5 7 3
Axis Title

Category C 10 10 7 9 4

Category D 24 24 12 14 10

Category E 15 15 8 10 6

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Axis Title

Source: What’s the source?

21年 12月 9日 107
graphic layouts > graphs

Stacked column graph

Title, Time Period
Subtitle
CAGR
1995-1999
90 84 Total

80 10 xx%
Dataset 5

70 xx%
14 Dataset 4
60 54 xx%
Axis Label

12 Dataset 3
50 6
40 10
xx%
40 35 4 24 Dataset 2
3 8
30 9
7 xx%
21
5 7 15
20 1
5
3 10 10
24 Dataset 1
10 6 15
10 10
6 xx%
0
Category A Category B Category C Category D Category E

Axis Label

Source: What’s the source?

21年 12月 9日 108
graphic layouts > graphs

100% stacked column graph

Title, Time Period
Subtitle
CAGR
1995-1999
100%
1 3 4 6 10 Dataset 5
90%
5 xx%
80% 7 10 14
9 Dataset 4

70% xx%
Axis Label

3 5 8 12 Dataset 3
60% 7
xx%
50%
6 10 15 24 Dataset 2
40%
10
xx%
30%

20%
6 10 10 15 24 Dataset 1
10%
xx%
0%
Category A Category B Category C Category D Category E

Axis Label

Source: What’s the source?

21年 12月 9日 109
graphic layouts > graphs

Waterfall chart, single step

Title, Time Period
Subtitle

140
20 Dataset 2
120
20
100
Axis Title

20
80
140 Dataset 1 20
60
20
40
20
20
20
0
A B C D E F G H

Axis Title

Source: What’s the source?

21年 12月 9日 110
graphic layouts > graphs

Waterfall chart, double step

Title, Time Period
Subtitle
140
20 Dataset 2 20
120
20 20
100
Axis Title

20 20
80
140 Dataset 1 20 140
60

40

20

0
A B C D E F G H I
Axis Title
Source: What’s the source?
21年 12月 9日 111
graphic layouts > graphs

Tornado chart: back-to-back bar graphs

Title, Time Period
Subtitle

28 Category A 28

26 Category B 26

24 Category C 24

21 Category D 21

18 Category E 18

15 Category F 15

30 20 10 0 0 10 20 30

Axis Title Axis Title

Source: What’s the source?

21年 12月 9日 112
 graphic layouts > graphs

Tornado chart: horizontal stacked chart

Title, Time Period
Subtitle

Category A 0.86 0.50

Category B 0.78 0.84

Category C 0.60 0.60

Category D 0.38 1.06

Category E 0.18 0.21

Category F 0.12 0.18

Category G 0.04 0.35

Category H 0.16 0.24

0.0 0.5 1.0 1.5 2.0 2.5 3.0

Axis Title

Source: What’s the source?

21年 12月 9日 113
graphic layouts > graphs

Basic line graph without data labels or markers

Title, Time Period
Subtitle
CAGR
1995-2002E
350
Worldwide
300
xx%
250
Axis Label

200

150
U.S.
100
xx%

50

0
1995 1996 1997 1998E 1999E 2000E 2001E 2002E

Source: What’s the source?

21年 12月 9日 114
graphic layouts > graphs

Basic line graph with data labels

Title, Time Period
Subtitle
CAGR
1995-2002E
350
320
Worldwide
300
xx%
250 228
Axis Label

200
170

150 132
U.S.
97 136
100
69 107 xx%
38 84
50 67
14 52
39
10 23
0
1995 1996 1997 1998E 1999E 2000E 2001E 2002E

Source: What’s the source?

21年 12月 9日 115
graphic layouts > graphs

Line graph: dual axis

Title, Time Period
Subtitle

50 50

40 40
Series A
Axis Label

Axis Label
30 Series B 30

20 20

10 10

0 0
East West North South

Axis Label

Source: What’s the source?

21年 12月 9日 116
graphic layouts > graphs

Combination line and column graph: dual-axis

Title, Time Period
Subtitle

50 Dataset 2 160
140
40
Dataset 1 120
100
Axis Title

Axis Title
30
80
20 60
40
10
20
0 0
East West North South
Axis Title

Source: What’s the source?

21年 12月 9日 117
graphic layouts > graphs

Area graph: data labels inside

Title, Time Period
Subtitle
120

100

80
Axis Label

Competitor 3
60
Competitor 2

40
Competitor 1

20
Client
0
1995 1996 1997 1998 1999E 2000E 2001E 2002E

Axis Label

Source: What’s the source?

21年 12月 9日 118
graphic layouts > graphs

100% stacked area graph

Title, Time Period
Subtitle

100%
Competitor 3
80%
Competitor 2
60%
Axis Title

Competitor 1
40%

20%
Client

0%
1995 1996 1997 1998 1999E 2000E 2001E 2002E

Axis Title

Source: What’s the source?

21年 12月 9日 119
graphic layouts > graphs

Pie graph: labels on outside

Title, Time Period Order the pieces from
Total = xx million largest to smallest,
unless some other
order is logically more
Category F appropriate.
Category E 4%
7% In general, the angle
of the first slice should
be set to zero
Category D
9%
degrees.

Category A
40%

Category C
16%

Category B
24%

Source: What’s the source?

21年 12月 9日 120
graphic layouts > graphs

Dual pie-of-pie graph

Graph Title, Time Period Graph Title Number Two

Category
Category
A
Z
Category 10% 14%
B
23%
Category Category Category
E
Y W
9%
Category 17% 43%
C
17%

Category
Category
D
13% X
26%

Source: What’s the source?

21年 12月 9日 121
graphic layouts > graphs

Often, a stacked column is preferred to a pie graph

to convey similar data
Overall View Blowout of Category 4
Units in Francs

14 Category Z
Category 5 9%

Category 4 13% 17 Category Y

17%
Category 3
26 Category X

23%
Category 2

43 Category W
Category 1 38%

Category A Dataset 1

Source: What’s the source?

21年 12月 9日 122
graphic layouts > graphs

Scatter plot with four quadrants

Title, Time Period
Subtitle

40%

Use white
30% “foreground” on
markers to
delineate
20% overlapping data
points.
10%
Axis Label

0%

-10%

-20%

-30%
-20% -15% -10% -5% 0% 5% 10% 15% 20% 25%

Axis Label
Source: What’s the source?
21年 12月 9日 123
graphic layouts > graphs

Scatter plot with trendlines

Title, Time Period Trendlines can be created
Subtitle and modified under the
“Chart” menu.

120

Series 1
100

80
Axis Title

Series 2
60

40 Series 3

20

0
0 10 20 30 40 50
-20
Axis Title

Source: What’s the source?

21年 12月 9日 124
graphic layouts > graphs

Complex scatter chart

Title, Time Period
Subtitle
40

35 Client
Competitor 1
30
Axis Title

25

20

15
Competitor 2
10
Competitor 3

0
0 1 2 3 4 5 6 7 8 9
Axis Title

Source: What’s the source?

21年 12月 9日 125
graphic layouts > graphs

Bubble chart
Financial Performance of Health Product and CPG Distributors, 1999

0.7

CPG Distributors
0.6
Prescription and OTC Drug Distributors
Market Value/Revenues

0.5

0.4
Cardinal Health Inc.

McKesson HBOC
0.3

Supervalu
0.2 Bergen
Bindley
Brunswig
Western Amerisource
0.1 Industries Health Corp.

Nash Finch Fleming

0
0% 1% 2% 3% 4% 5%
-0.1
Operating Margin (EBIT)

Note: Area of circles reflects FY 1999 revenues

Source: Company Press Releases and 10-Ks; Yahoo! Finance
21年 12月 9日 126
graphic layouts > graphs

Radar graph
Title, Time Period
Subtitle

1998
60

30
2002 1999

Category 2
0

Category 1

2001 2000

Source: What’s the source?

21年 12月 9日 127
graphic layouts > graphs

Doughnut graph
Chart Title

Data Label Data Label

25 25
25 25
25 25

25 25
25 25
25 25

Data Label Data Label

21年 12月 9日 128

graphic layouts > tables and matrices

Two-by-two matrix with labels centered

The Chart Title Goes Here
Subtitles Are 2 Points Smaller Than Chart Title, Not Bolded and in Italics

 Text goes here  Text goes here

Label  Bulleted if necessary  Bulleted if necessary

 Text goes here  Text goes here

Label  Bulleted if necessary  Bulleted if necessary

Label Label

21年 12月 9日 129

graphic layouts > tables and matrices

Two-by-two matrix with labels in boxes

Chart Title

Label Label

 Text goes here  Text goes here

Label
 Bulleted if necessary  Bulleted if necessary

 Text goes here  Text goes here

Label
 Bulleted if necessary  Bulleted if necessary

21年 12月 9日 130

graphic layouts > tables and matrices

Three-by-two matrix with labels centered

Chart Title

 Text goes here  Text goes here

Label
 Bulleted if necessary  Bulleted if necessary

 Text goes here  Text goes here

Label

Label
 Bulleted if necessary  Bulleted if necessary

 Text goes here  Text goes here

Label
 Bulleted if necessary  Bulleted if necessary

Label Label
Label

21年 12月 9日 131

graphic layouts > tables and matrices

Three-by-three matrix with labels in boxes

Chart Title

Label Label Label

 Text goes here  Text goes here  Text goes here

Label  Bulleted if  Bulleted if  Bulleted if
necessary necessary necessary

 Text goes here  Text goes here  Text goes here

Label  Bulleted if  Bulleted if  Bulleted if
necessary necessary necessary

 Text goes here  Text goes here  Text goes here

Label  Bulleted if  Bulleted if  Bulleted if
necessary necessary necessary

21年 12月 9日 132

graphic layouts > tables and matrices

Eight-by-three matrix with labels in boxes

Chart Title

Label Label Label

Label Text goes here Text goes here Text goes here

Label Text goes here Text goes here Text goes here

Label Text goes here Text goes here Text goes here

Label Text goes here Text goes here Text goes here

Label Text goes here Text goes here Text goes here

Label Text goes here Text goes here Text goes here

Label Text goes here Text goes here Text goes here

Label Text goes here Text goes here Text goes here

21年 12月 9日 133

graphic layouts > tables and matrices

Four-by-five matrix with label in boxes

Chart Title

Label Label Label Label Label

 Text goes here  Text goes here  Text goes here  Text goes here  Text goes here
Label  Bulleted if  Bulleted if  Bulleted if  Bulleted if  Bulleted if
necessary necessary necessary necessary necessary

 Text goes here  Text goes here  Text goes here  Text goes here  Text goes here
Label  Bulleted if  Bulleted if  Bulleted if  Bulleted if  Bulleted if
necessary necessary necessary necessary necessary

 Text goes here  Text goes here  Text goes here  Text goes here  Text goes here
Label  Bulleted if  Bulleted if  Bulleted if  Bulleted if  Bulleted if
necessary necessary necessary necessary necessary

 Text goes here  Text goes here  Text goes here  Text goes here  Text goes here
Label  Bulleted if  Bulleted if  Bulleted if  Bulleted if  Bulleted if
necessary necessary necessary necessary necessary

21年 12月 9日 134

graphic layouts > tables and matrices

Four-by-seven matrix with angled column labels

Chart Title

Topic Topic Topic

d
if n two
de
ee
n
lin bel o

l
be
be

be

be

be

be
es
La

La
La

La

La

La

La
Text goes Text goes Text goes Text goes Text goes Text goes Text goes
Label here here here here here here here

Text goes Text goes Text goes Text goes Text goes Text goes Text goes
Label here here here here here here here

Text goes Text goes Text goes Text goes Text goes Text goes Text goes
Label here here here here here here here

Text goes Text goes Text goes Text goes Text goes Text goes Text goes
Label here here here here here here here

21年 12月 9日 135

graphic layouts > tables and matrices

Two-column table with numerous rows

Select Major Foreign Investment in Facilities Based Carriers
More Than 5% Foreign Capital Ratio

Japanese Carrier Major Foreign Investors

NTT Corp State Street Bank & Trust Co
DDI Corp. Chase Manhattan Bank, N.A. London
Cable & Wireless IDC C&W
TU-KA Cellular Tokyo, Cellular Tokai, Phone Kansai BT Holdings, GTE Corp
J-Phone Tokyo, Tokai, Kansai Co., Ltd. AirTouch International, Vodafone AirTouch Pic
J-Phone Hokkaido, Tohoku, Hokuriku, Chugoku, Shikoku and Kyushu AirTouch International, GTE Corp., Vodafone European Holding B.V.
J-COM Tokyo Co. Ltd. Liberty Japan, Inc.
TITUS Communications Corp. Media One International B.V.
Osaka Cable TV Corp Liberty Japan, Inc.
Kobe Cable Television Liberty Japan, Inc.
J-COM Kansai Co., Ltd. Liberty Japan, Inc.
KDD Winstar Corp. WinStar Communications, Inc.
KVH Telecom Corp. Fidelity Communications Holdings, Inc.
Hutchison Corporate Access Pte Ltd. Hutchison Communications Ltd.
PanAmSat International Systems Anselmo Group, Grupo Televisa, Hughes Group
MCI WorldCom Japan, Ltd. MCI WorldCom, Inc.

Source: Ministry of Posts and Telecommunications, Jan 00

21年 12月 9日 136
graphic layouts > tables and matrices

Two-column table containing text (with category labels)

Chart Title

Label Label

Category 1  Bullet  Bullet

 Bullet  Bullet

Category 2  Bullet  Bullet

 Bullet  Bullet

Category 3  Bullet  Bullet

 Bullet  Bullet

Category 4  Bullet  Bullet

 Bullet  Bullet

21年 12月 9日 137

graphic layouts > tables and matrices

This is a way of setting up a multi-column table

where one column has a lot of text
Chart Title

Label Label Label

Category A Text  Bullet that goes on for two lines… Bullet that goes on for two lines… Bullet
that goes on for two lines… Bullet that goes on for two lines
 Bullet that goes on for two lines… Bullet that goes on for two lines… Bullet
that goes on for two lines… Bullet that goes on for two lines

Category B Text  Bullet that goes on for two lines… Bullet that goes on for two lines… Bullet
that goes on for two lines… Bullet that goes on for two lines
 Bullet that goes on for two lines… Bullet that goes on for two lines… Bullet
that goes on for two lines… Bullet that goes on for two lines

Category C Text  Bullet that goes on for two lines… Bullet that goes on for two lines… Bullet
that goes on for two lines… Bullet that goes on for two lines
 Bullet that goes on for two lines… Bullet that goes on for two lines… Bullet
that goes on for two lines… Bullet that goes on for two lines

21年 12月 9日 138

graphic layouts > tables and matrices

Four-column table containing text

Chart Title

Label Label Label Label

 Bullet  Bullet  Bullet  Bullet

 Bullet  Bullet  Bullet  Bullet

 Bullet  Bullet  Bullet  Bullet

 Bullet  Bullet  Bullet  Bullet

 Bullet  Bullet  Bullet  Bullet

 Bullet  Bullet  Bullet  Bullet

 Bullet  Bullet  Bullet  Bullet

 Bullet  Bullet  Bullet  Bullet

21年 12月 9日 139

graphic layouts > tables and matrices

Table with major and minor column headers

Outgoing Incoming
No. of No. of
Ranking Prefecture Ratio (%) Prefecture Ratio (%)
Outgoing Outgoing
1 Tokyo 5,883,121 13.6 Tokyo 6,104,033 14.1

2 Osaka 4,217,718 9.8 Osaka 4,324,390 10.0

3 Aichi 2,769,287 6.4 Aichi 2,785,615 6.4

4 Kanagawa 2,501,821 5.8 Kanagawa 2,528,366 5.9

5 Fukuoka 2,001,363 4.6 Fukuoka 2,034,068 4.7

6 Saitama 1,912,500 4.4 Saitama 1,908,668 4.4

7 Hyogo 1,847,361 4.3 Hyogo 1,796,091 4.2

8 Chiba 1,811,443 4.2 Chiba 1,796,008 4.2

9 Hokkaido 1,576,932 3.6 Hokkaido 1,565,956 3.6

10 Shizuoka 1,230,098 2.8 Shizuoka 1,198,510 2.8

Source: Ministry of Posts and Telecommunications, Jan 00

21年 12月 9日 140
graphic layouts > tables and matrices

Five-column table containing numbers

Chart Title

1995 1996 1997 1998 1999

Category A $1,090 $1,090 $1,090 $1,090 $1,090

Category B x,xxx x,xxx x,xxx x,xxx x,xxx
Category C xxx xxx xxx xxx xxx
Category D xxx xxx xxx xxx xxx

Total x,xxx x,xxx x,xxx x,xxx x,xxx

Note: Make sure that numbers/decimal points are

properly aligned using the appropriate type of tab
(on the ruler).

21年 12月 9日 141

graphic layouts > tables and matrices

Booz-Ball tables should be clean and organized, all of the same

color, and individual circles should not be too large

Graph Title, Time Period

Subtitle

Information Interactive
ACNielsen Demantra Resources, Inc. Edge Kenosia Mercari RW3 Tech

Breadth and Depth

of Functionality

Strength of
Architecture

Ability to Support

Ease of
Implementation

Overall Strength
of Solution

Key:
Low High

21年 12月 9日 142

graphic layouts > diagrams

In value chains, make sure the segments “chevrons” are not too
“pointy” – keep the angle shallow
Chart Title

Separate Are Easier And Just Keep Centered

Text Boxes to Move Manipulate Them Appropriately

 Bullet  Bullet  Bullet  Bullet  Bullet

– Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet
– Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet

 Bullet  Bullet  Bullet  Bullet  Bullet

– Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet
– Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet

21年 12月 9日 143

graphic layouts > diagrams

Five-segment value chain with text

Chart Title

Separate Are Easier And Just Keep Centered

Text Boxes to Move Manipulate Them Appropriately

 Bullet  Bullet  Bullet  Bullet  Bullet

– Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet
– Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet

 Bullet  Bullet  Bullet  Bullet  Bullet

– Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet
– Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet

21年 12月 9日 144

graphic layouts > diagrams

Five-segment value chain (with one highlighted segment)

Chart Title

Separate Are Easier And Just Keep Centered

Text Boxes to Move Manipulate Them Appropriately

 Bullet  Bullet  Bullet  Bullet  Bullet

– Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet
– Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet

 Bullet  Bullet  Bullet  Bullet  Bullet

– Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet
– Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet

21年 12月 9日 145

 VALUE AND ACTIVITY CHAINS
graphic layouts > diagrams

Four-box activity chain

Chart Title

Step 1 Step 2 Step 3 Step 4

 Bullet  Bullet  Bullet  Bullet

– Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet
– Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet

 Bullet  Bullet  Bullet  Bullet

– Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet
– Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet

21年 12月 9日 146

graphic layouts > diagrams

Five-box activity chain

Chart Title

Step 1 Step 2 Step 3 Step 4 Step 5

 Bullet  Bullet  Bullet  Bullet  Bullet

– Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet
– Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet

 Bullet  Bullet  Bullet  Bullet  Bullet

– Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet
– Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet

21年 12月 9日 147

graphic layouts > diagrams

Four diagonal boxes

Chart Title

Step 4

Step 3  Bullet
– Sub-bullet
Step 2  Bullet – Sub-bullet
– Sub-bullet
Step 1  Bullet – Sub-bullet  Bullet
– Sub-bullet – Sub-bullet
 Bullet – Sub-bullet  Bullet – Sub-bullet
– Sub-bullet – Sub-bullet
– Sub-bullet  Bullet – Sub-bullet
– Sub-bullet
 Bullet – Sub-bullet
– Sub-bullet
– Sub-bullet

21年 12月 9日 148

graphic layouts > diagrams

Five diagonal boxes

Chart Title

Step 5

Step 4  Bullet
– Sub-bullet
Step 3  Bullet – Sub-bullet
– Sub-bullet
 Bullet
Step 2  Bullet – Sub-bullet
– Sub-bullet
– Sub-bullet
 Bullet – Sub-bullet
Step 1  Bullet – Sub-bullet
– Sub-bullet
– Sub-bullet
 Bullet – Sub-bullet
 Bullet – Sub-bullet
– Sub-bullet
– Sub-bullet
 Bullet – Sub-bullet
– Sub-bullet
– Sub-bullet
 Bullet – Sub-bullet
– Sub-bullet
– Sub-bullet

21年 12月 9日 149

graphic layouts > diagrams

Three-part org chart

Big Honcho (resize box if needed)

Sub-Division Sub-Division Sub-Division

 Bullet  Bullet  Bullet

– Sub-bullet – Sub-bullet – Sub-bullet
– Sub-bullet – Sub-bullet – Sub-bullet

 Bullet  Bullet  Bullet

– Sub-bullet – Sub-bullet – Sub-bullet
– Sub-bullet – Sub-bullet – Sub-bullet

21年 12月 9日 150

graphic layouts > diagrams

Four-part org chart

Big Honcho (resize box if needed)

Division A Division B Division C Division D

 Bullet  Bullet  Bullet  Bullet

– Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet
– Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet
– Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet

 Bullet  Bullet  Bullet  Bullet

– Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet
– Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet
– Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet

 Bullet  Bullet  Bullet  Bullet

21年 12月 9日 151

graphic layouts > diagrams

Gantt chart/timeline diagram

Initial Project Timeline (in weeks)

Activities 1 2 3 4 5 6 7 8

Refine Approach

Develop Hypotheses

Conduct Marketscape Scans

Interviews & Internal Assessment

Identify Business Model

Opportunities

Develop Opportunity Profiles

Develop Path Forward

Key Milestones

21年 12月 9日 152

graphic layouts > diagrams

Porter’s five forces

Threat of New
Entrants

Bargaining Bargaining
Industry
Power Power
of Suppliers Rivalry of Buyers

Threat of
Substitutes

21年 12月 9日 153

graphic layouts > diagrams

Eight influencing factors

Factor 2

Factor 1 Factor 3

The Main
Factor 8 Factor 4
Issue

Factor 7 Factor 5

Factor 6

21年 12月 9日 154

graphic layouts > diagrams

Alliance map
Chart Title

Company A Company E

50%

Company B 10.7% Company F

Company X
22.6%
Company C Company G

67%

Company D Company H

Key
Equity Investment
Partnership
Discontinued Alliance

21年 12月 9日 155

 Product
 Stable micro-businesses
likely seek a very narrow
set of financial services
Multi-Channel Premium
Access Service
 Physical branch most
important Customer  Low priority because
financial needs not
 Stable micro- Needs very complex at this
businesses are
point
reluctant to bank
through the Internet

Customer Centric
 Not likely to purchase a
broad set of financial
products

21年 12月 9日 156

graphic layouts > diagrams

Timeline
Chart Title

1st Quarter, 1998 2nd Quarter, 1999 4th Quarter, 2001

 Company posts net  Bill Gates initiates hostile takeover  “20 Acres and a Digital
profit of $20M for 1997 of company Superhighway” program
 Company develops pie in face wins stock blue-chip status
strategy

1998 1999 2000 2001 2002

3rd Quarter, 1998 2nd Quarter, 2000

 Stockholders vote to  Millennial riots and Y2K bug cause
donate money to market shutdown
charity  Startups go on sale and Company
collects $200 million in bailout

If Company leverages profits to enter new markets, it

could emerge as an industry leader by 2002.

21年 12月 9日 157

 MISCELLANEOUS
graphic layouts > diagrams

Multi-layer pyramid

Top
Top

Upper
Upper

Upper-
Upper Middle
Middle

Intermediate
Intermediate Level
Level

Foundation
Foundation

21年 12月 9日 158

graphic layouts > diagrams

Four-piece puzzle (assembled)

21年 12月 9日 159

graphic layouts > diagrams

Two-piece puzzle (disassembled)

21年 12月 9日 160

graphic layouts > diagrams

Four-piece puzzle chain

Label Label Label Label

21年 12月 9日 161

graphic layouts > diagrams

Three interlocking circles

Label 1 Label 2

Label A

Label B Label C

Label 3

Note: You can check “Semi-transparent” in the “More

Fill Colors” dialog box to create the overlapping color
effect (used on the Label A, B, C section).
21年 12月 9日 162
graphic layouts > diagrams

Three overlapping circles

Enterprise
Buy and Sell and
Resource
Supply Support
s

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graphic layouts > diagrams

Radar screen

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graphic layouts > diagrams

Building the Creating the Defining the

Business Model Customer Experience Solution Architecture
• Market Opportunity • Experience Design • Assessment
• Value Proposition • Brand Strategy • Strategy
• Operational Model • Online Visualization • Architecture
• Profit Mechanism • CRM • Planning

Commercializing the
Business Plan
Strategy Enablers
Marketing Program
Partnerships and Alliances
Financial Planning
Organization
Program Management

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graphic layouts > diagrams

Challenge  text

Reason  text

Vision  text

Capabilities  text

Result  text

21年 12月 9日 166

 graphic layouts > diagrams

Strategy and Change Category Organization Model

Finance Distribution Comm. Industrial Public Mid Mkt IBM

Business and
Customer Strategy
offerings (virtual teams)
Fused cross-practices

Operational Design
and Effectiveness

Organizational Design
and Change
Management

Technology Strategy

(Hub) POVs/Analysis/Thought Leadership [industry-specific and cross-industry]

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Four Client-Facing Strategic Thrusts

Become the premier trusted business and technology

strategy advisor and change agent for the world’s top
companies, partnering with senior business and
technology executives to help them transform their
companies and continue to prosper in the digital age.

1. Build Relationships 3. Earn Right to Help 4. Become Transform-

2. Deliver Outstanding
With Business Companies Transform ational Platform for
Client Value
Executives Themselves Selected Industries

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AREA

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2S-5S

The people in the organization,

considered in terms of
corporate demographics, not
individual personalities

The processes and Staff

procedures through
which things get The way managers
done from day to day collectively behave
Systems Style with respect to use of
time, attention and
Strategy Skills symbolic actions

A coherent set of Capabilities

actions aimed at possessed by the
gaining a organization as a Shared
Structure
sustainable whole as distinct from Values
advantage over the individuals. Some Those ideas of what is right
competition companies perform and desirable (in corporate
extraordinary feats and/or individual behavior)
with ordinary people The organization chart and which are typical of the
accompanying baggage that organization and common to
show who reports to whom most of its members
and how tasks are both
divided up and integrated

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3Cs TRIANGLE

Customer

Distributors

Clients Competitors

Suppliers

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3S-4S

The organization chart and

accompanying baggage that show
who reports to whom and how
tasks are both divided up and
A coherent set of integrated
actions aimed at
gaining a
Structure The people in the
sustainable
organization, considered
advantage over
in terms of corporate
Capabilities competition
demographics, not
possessed by the
individual personalities
organization as a Strategy
whole as distinct
from the The way
Skills Staff Style
individuals. Some managers
companies Shared collectively
perform values behave with
extraordinary feats respect to use of
with ordinary time, attention
Those ideas of what is and symbolic
people The processes and
right and desirable (in actions
Systems procedures through
corporate and/or
individual behavior) which which things get done
are typical of the from day to day
organization and common
to most of its members
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7S

The way managers collectively

behave with respect to use of Capabilities possessed by the
time, attention and symbolic organization as a whole as
actions distinct from the individuals.
Some companies perform
Style extraordinary feats with
ordinary people
A coherent set of actions
aimed at gaining a
Strategy Skills
sustainable advantage
over competition Those ideas of what is right
Shared and desirable (in corporate
values and/or individual behavior)
The people in the which are typical of the
organization, considered Staff Systems organization and common to
in terms of corporate most of its members
demographics, not
The processes and
individual personalities
Structure procedures through
which things get done
The organization chart and from day to day
accompanying baggage that show
who reports to whom and how
tasks are both divided up and
integrated

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BUSS PORTFOLIO

High
Competitive position

Medium
Low

Low Medium High

Product/market attractiveness

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CHANGE BOARD

Change Commitment Capability

vision Individual Enabling
Conviction Courage
activity devices

Chief
executive

Leadership
groups

Down the
line

External
constituent
s

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DELTA P

• Accurate • Flow of 2-way

measurement communications
of action and results • People’s
• Clear accountabilities understanding, belief
• Early wins and contribution
to act on vision and
Performance action plans
• Visible Measurement Communications
demonstration
of new vision and
values by client
leadership Vision and
Leadership
P
Delta
Organizational
Infrastructure

Problem
People
Solving • Implementation or
Development
Process near
• Action plans sufficient implementation
to of required
achieve goals structure
• Agreement on and systems
objectives • Client managers
by line management (particularly middle
• Management of high- management) have
involvement process skill to lead program
implementation
• Change in actual behavior
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MACS

• Industry attractiveness
• Competitive position
• Restructuring/rationalizati
on
opportunities
Value-creation potential in business unit
High Medium Low
Relative ability to extract value
“One of the pack” Natural owner
• Corporate Retain Retain and Retain
center and give and
skills give top priority manage
priority for
• Business code or
unit liquidate
linkages Probably Dives Divest
divest t or
• Taxation/ liquidat
valuation e
difference
s

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MANUFACTURING STRATEGY

Business
Strategy

Manufacturing
Strategy
Configuratio Research
n System Focus
s

Organizatio Labor
n Policy
Make
vs.
Buy
Proces Product
s Design
Design

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PENTAGON

2 5
Restructuring
framework

3 4

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PRICE BENEFIT

Benefit
Competitive
advantage

Competitive
disadvantag
e

Price

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SCP SHOCK

INDUSTR PRODUCERS
Y Changes in Changes in Changes in
External
shocks S Structure C Conduct P Performanc
e

Feedbac
k

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SMILE CHART

Appraise
performance Bottom
and 1 up action
8
prospects programs

Develo
p
2 Top down
strateg
Define
y and 3 7 action
appraise programs
skills

4 6
Redesign Assess
pivotal change
jobs 5 readiness

Design the skill

building
process

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STRAT DIAG FREEDOM

es
tur
En ces
for

f ea
vir
on

ice
me

er v
n
tal

t/s
c
du
Pro
Service SDFs Application
requirements economics

Cu ge
us
sto
a
me
r
ne tion
ch tribu
ls
an
Dis

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STRAT GAMEBOARD

3.
Create and
pursue a unique
advantage
2. 4.
Resegment the Exploit unique
market to create advantage
a niche industrywide
Se When
e lec 1.
ti v w to
Do more and Ne me compete
better of the ga
W Ac same
he te
re b ro pe
to oar ss t om
co d he
me c
m o
pe Sa m e w t
te ga Ho

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STRAT MANAGE

Stage
4

Stage
3

Stage
Stage 2
1
Forecas Externall Strategi
Budget t based y c
planning planning oriented manage
planning - ment
Meet Predict Think Create
budget the strategically the
and future future
schedule

Value
system
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TREE PRODUCTIVITY

Selling margin
Contribution
Effectiveness Sales
Contribution
Available selling Selling rate
time Sales
Available selling
time
Productivity
Contribution Utilization
Total selling costs Available selling time
Total sales time

Efficiency Support leverage

Available selling time Total sales time
Total selling costs Support costs

Support intensity
Support costs
Total selling costs

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VALUE CREATION

Improve core
Re deploy
business
assets
performance

Maximize
shareholder
value
Grow
Adopt sound through
financing acquisition
approach and/or
merger
Grow
through
cultural
initiative

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GANTT10

<##>
Header <##> <##> <##> <##> <##> <##> <##> <##> <##> <##>

Text

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GANTT15

<##>
<# <# <# <# <# <# <# <# <# <# <# <# <#
Header #> #> #> #> #> #> #> #> #> <##> #> #> #> #> <##>

Text

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LEFT TO RIGHT

Text

Text Text

Text

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STUDY OBJECTIVE

Text

Subobjectives

Text Text Text Text

Process objectives
Text

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TOP DOWN

Text

Text

Text Text Text Text Text

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VALUE SOURCES

Industry restructurer
Corporate
center skills
Internal controller

Linkages Shared resources

between
Client’s relative business Transfer of capability
ability to extract units
Vertical integration
value
Differences in tax position
Real
Existence of non-cases
Financial objectives
ownership
Inefficiencies in financial
fit
markets
Perceive
d Difference in valuation
technique

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SCALE

Text

Text

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SCALES

Text

Text

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DUAL LINE

Title Title
Unit of measure Unit of measure
180 1,200

160
1,000
140

120 800

100
600
80

60 400

40
200
20

0 0
1990 1991 1992 1993 1994 1995 1996 1997

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LINE

250

Label 1
200
Label 2

150
Label 3
Label 4
100

50

0
1990 1991 1992 1993 1994 1995 1996 1997

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LINE 2

Title Title
Unit of measure Unit of measure
200 200

180 Label 1 180 Label 1

160 160

140 140

120 Label 2 120 Label 2

100 Label 3 100 Label 3

80 Label 4 80 Label 4
60 60

40 40

20 20

0 0
1990 1991 1992 1993 1994 1995 1990 1991 1992 1993 1994 1995

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DUAL COLUMN LINE

Title Title
Unit of measure Unit of measure
200 1,000

180 176 900

160 150 800

140 700

120 600
100
100 500
85
80 70 400

60 300
45
40 30 200

20 10 100

0 0
1990 1991 1992 1993 1994 1995 1996 1997

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2X2 CUBED

Text Text
Text

Text Text
Text

xt
Te
xt
Text Text Te

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2X2 EXTENDED

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2X2

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3X3 EXTENDED

Text
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Text Text Text

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3X3

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PASS THROUGH

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FLOW DOWN

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FLOW

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HIT WALL

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4 BOX FLOW

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BOUNCE

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CUBE PUZZLE

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LINKS 3

Plan Implement Support

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SEASAW

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PIE

Label 5
10
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10

45 Label 1

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20
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10 10
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10 10

45 Label 1 45 Label 1
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20 20

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WAY THRU

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DECISIONS

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LOOPS

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ROLLERS

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LEVEL 02

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LEVEL 10

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LEVEL INVERTED 10

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RANGE HIGH LOW

250

200

150

100

50

0
1990 1991 1992 1993 1994 1995 1996 1997

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SCATTER X & Y

300

250

200

150

100

50

0
0 50 100 150 200

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VENN 2

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VENN 3

Text Text

Text

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WATERFALL COLUMN

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50

40

30

30 20

Label Label Label Label Label Label

1 2 3 4 5 6

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WATERFALL BAR

Label 1 50

Label 2 25

Label 3 45

Label 4 65

Label 5 185

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WATERFALL BAR

50

40
170
30
20
30

-100

Label Label Label Label Label Label

1 2 3 4 5 6

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LEVEL SEPARATE 4
Text

Text

Text

Text

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LINKS 3

Plan Support
Implement

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2X2 CUBED

Text Text
Text
Text

e xt
T
Text Text
ext
T
Text Text

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2X2 TOWER

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 Text
SIZES IN

Text

Text

Text

Text

Text

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 JOINT

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Text Text

Text Text

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SPOTLIGHT

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STAIRCASE

Text

Text

Text

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7S Style

Strategy Skills

Shared
values

Staff Systems

Structure

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FORCES AT WORK New
entrant

Industry
Suppliers Buyers
competitors

Substitutes

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 5Ps MARKETING

Product
offering

Product Package Place Price Positioning

promotion

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WIRE CUBES

Text

Text

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CUTOUT 3D
Text

Text Text

Text

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 LINEAR A 3D

Text

Text

Text

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 LINEAR B 3D

Text

Text Text
Text

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LINEAR C 3D

Text

Text

Text

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 LINEAR D 3D

Text
Text
Text

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 LINEAR E 3D

Text Text Text Text

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LINEAR G 3D

Text
Text
Text

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 LINEAR I 3D

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LINEAR J 3D

Text

Text Text

Text

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 LINEAR N 3D

Text Text Text Text

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 LINEAR P 3D

Text

Text

Text

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LINEAR Q 3D

Text Text

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LINEAR Q 3D

Text Text

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PROPELLER 3D

Text

Te
x t

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SPIRAL1 3D

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SPIRAL2 3D

Brakes
Spiral

Tube in tube 352

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STARS 3D

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RINGS 3D

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PERSPECTIVE 3D

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ARROW 3D

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CUBES1 3D

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CUBES2 3D

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CUBES3 3D

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 SCALE

Text

Text

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SCALES

Text

Text

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2 AROUND

Text

Text

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4 IN 1 SQUARE

Text

Text

Text
Text

Text

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4 IN 1 TRI

Text

Text

Text Text

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SIZES IN

Text

Text

Text

Text
Text

Text

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CROSS SECTION

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HONEYCOMB

Text

Text Text

Text

Text Text

Text

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JOINT

Text Text

Text Text

Text Text

Text Text

Text Text

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PYRAMID

Text Text

Text

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SCREEN

Text Text
Text Text

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OPEN UP

Text

Text
Text

Text

Text

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SPOTLIGHT

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Text Text

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 Presentation Title | Confidential | Document Id

End of
document

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EOD

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