Cloud Computing Essentials

for IT Pros

Copyright © 2011 Microsoft Corporation http://www.technetevents.com Page 1

 Presented by:

Matthew Hester
IT Pro Evangelist
Microsoft Corporation

mhester@microsoft.com
@matthewhester
http://blogs.technet.com/matthewms

My Boss Martin Schray

martin.schray@microsoft.com

Microsoft Windows Server 2008 R2

Administration Instant Reference

Copyright © 2011 Microsoft Corporation http://www.technetevents.com Page 2

Try the Windows Azure Platform 30 Day Pass
We're offering a Windows Azure platform 30 day pass, so


you can try Windows Azure and SQL Azure for free!


 *No credit card required*

1.

2. Sign up using the Promo Code: TNAZURE

3. Get the tools, Create your first application, and deploy it to
the cloud!
4.

http :// windowsazurepass . com

Copyright © 2011 Microsoft Corporation http://www.technetevents.com Page 3
 “15-for-12” TechNet Professional Subscription Offer
Special promotion code: TN3MNA06 ( WRITE IT DOWN !)
Purchase a new TechNet Professional subscription
between now and May 13 , 2011 .

Use the promotion code.

Pay for 12 months, but get 15 months !

Simple.

For more information please visit

www.microsoft.com/technet/subscription
Copyright © 2011 Microsoft Corporation http://www.technetevents.com Page 4
 Agenda • What and Why
• Microsoft’s Vision

Copyright © 2011 Microsoft Corporation http://www.technetevents.com Page 5

 Generational Shift
Technology Economic Business

Centralized Optimized for High upfront costs

compute & storage, efficiency due to for hardware and
thin clients high cost software

PCs and servers for Perpetual license

Optimized for for OS and
distributed
compute, storage, agility due to application
etc. low cost software

Better efficiency Pay as you go,

Large DCs, as you need,
and agility
commodity HW, scale- (in orders of and only for
out, devices magnitude) what you use

Copyright©
Copyright ©2011
2011Microsoft
Microsoft Corporation http://www.technetevents.com Page 6
 Fifth Generation of Computing

2010+ Cloud
2000s SOA
1990s Web
1980s Client-Server
1970s Mainframe
Copyright © 2011 Microsoft Corporation http://www.technetevents.com Page 7
 I think you have great talents and
should look for other career
opportunities to reach your full
potential.

CAPA
CITY
IT

TIME
Copyright © 2011 Microsoft Corporation http://www.technetevents.com Page 8
 Wow, capacity on
demand! Very
well done, IT!

CAPA
CITY
IT

TIME
Copyright © 2011 Microsoft Corporation http://www.technetevents.com Page 9
 Typical Workload Patterns are Optimal for Cloud
On and Off Growing Fast

Compute
Compute

Inactivity
Period
Average Usage
Average Usage

Time Time

On and off workloads (e.g. batch job) Successful services needs to grow/scale
Over provisioned capacity is wasted Keeping up w/growth is big IT challenge
Time to market can be cumbersome Complex lead time for deployment

Unpredictable Bursting Predictable Bursting

Compute

Compute
Average Usage Average Usage

Time Time

Unexpected/unplanned peak in demand Services with micro seasonality trends

Sudden spike impacts performance Peaks due to periodic increased demand
Can’t over provision for extreme cases IT complexity and wasted capacity
Copyright © 2011 Microsoft Corporation http://www.technetevents.com Page 10
 Your business is a service.
What is a service?
Capacity on demand?

Copyright © 2011 Microsoft Corporation http://www.technetevents.com Page 11

 An approach to computing that’s about internet scale
and connecting to a variety of devices and endpoints

Computing in which dynamically scalable and often

virtualized resources are provided as a service over
the Internet/Intranet.
What is cloud computing?
… the applications delivered as services over Internet and the
hardware and systems software in datacenters that provide those
services.
Cloud Computing means using a remote data center to
manage scalable, reliable, on-demand access to
applications

Copyright © 2011 Microsoft Corporation http://www.technetevents.com Page 12

 Cloud Computing Characteristics
Ref: The NIST Definition of Cloud Computing
http://csrc.nist.gov/groups/SNS/cloud-computing/cloud-def-v15.doc

On-demand Ubiquitous Location Rapid Measured

self- network transparent elasticity service
service access resource with pay
pooling per use

Copyright © 2011 Microsoft Corporation http://www.technetevents.com Page 13

 The Future: Explosion of Data
 Challenges
• Explosion of data in all areas
• Anytime, anywhere, any device
connectivity
• Discover, search, and analyze information
in near real-time

Responses
• Massive build-out of data centers

• Innovations in technologies Doubling

• From infrastructure-focused to user-centric every
deployment 2 years !

• New business models

Copyright © 2011 Microsoft Corporation http://www.technetevents.com Page 14
 Demo

• Public Cloud
– SkyDrive
– Office Web apps
– PowerPoint Broadcasting
Copyright © 2011 Microsoft Corporation http://www.technetevents.com Page 15
 Cloud Service Delivery Methods

SaaS PaaS IaaS

Consume Build Host

Copyright©
Copyright ©2010
2011Microsoft
Microsoft Corporation http://www.technetevents.com Page 16
 Separation of Responsibilities
On-Premises Infrastructure Platform Software
as a Service as a Service as a Service
You manage
Applications Applications Applications Applications

Data You manage Data Data Data

Runtime Runtime Runtime Runtime

Yo
Middleware

Others Manage
u Middleware Middleware Middleware
ma

Others Manage
na O/S O/S O/S O/S
ge
Virtualization Virtualization Virtualization Virtualization

Others Manage
Servers Servers Servers Servers

Storage Storage Storage Storage

Networking Networking Networking Networking

Copyright © 2011 Microsoft Corporation http://www.technetevents.com Page 17

 Video
Case Study:
Kelley Blue Book
http://
www.microsoft.com/casestudies/Case_Study_De



Copyright © 2011 Microsoft Corporation http://www.technetevents.com Page 18
 Cloud Continuum

Private Public cloud by

cloud service
inside your providers
data center

Copyright © 2011 Microsoft Corporation http://www.technetevents.com Page 19

 The story so far
The cloud..
• Is a service-based approach
• Has specific characteristics (On-demand, ubiquitous, elastic, location
independent, measured)
• Has various options for how it’s delivered (delivery methods) and
how responsibilities are separated (IaaS, PaaS, SaaS)
• Ultimately means IT transformation

Copyright © 2011 Microsoft Corporation http://www.technetevents.com Page 20

  “The bottom line: Early adopters are finding serious benefits,
meaning that cloud computing is real and warrants your scrutiny
as a new set of platforms for business applications.”

http://www.forrester.com/rb/Research/q%26a_by_2011%2C_cios_must_answer_question%2C/q/id/55

 “By 2012, 80% of Fortune 1000 enterprises will be using some cloud
computing services, 20% of businesses will own no IT assets.”

http://www.gartner.com/it/page.jsp?id=1278413

Copyright © 2011 Microsoft Corporation http://www.technetevents.com Page 21

 Agenda • What and Why
• Microsoft’s Vision

Copyright © 2011 Microsoft Corporation http://www.technetevents.com Page 22

 “At Microsoft, for the
cloud,
we’re all in.”

“… nearly 70% of
employees are doing things
that are entirely cloud-
based or cloud-inspired…
within a year from now,
that number will be 90%.”
- Steve Ballmer , March 9, 2010

Copyright © 2011 Microsoft Corporation http://www.technetevents.com Page 23

 Yesterday and Today
(Do we know how to do “cloud”?)

Copyright © 2011 Microsoft Corporation http://www.technetevents.com Page 24

 Security Program
A risk-based, multi-dimensional approach to help safeguard services and data

Security Management Security Monitoring & Response, Threat & Vulnerability Management

Data Access Control & Monitoring, File/Data Integrity

User Account Management, Training & Awareness, Screening

Secure Development Lifecycle, Access Control & Monitoring,
Application Anti-Malware
Host Access Control & Monitoring, Anti-Malware, Patch & Config Mgmt

Internal Network Dual-factor Authentication, Intrusion Detection, Vulnerability Scanning

Network perimeter Edge Routers, Firewalls, Intrusion Detection, Vulnerability Scanning

Facility Video Surveillance, biometrics, Access Control

Copyright © 2011 Microsoft Corporation http://www.technetevents.com Page 25

 Microsoft Consumer SaaS Offerings

530 Million Active 368 Million Over 4 Billion WW Over 459 Million 2 Billion Unique
Windows Live IDs People Using Queries Each Unique Users Calls Per Year
Hotmail Month

Over 303 Million Over 6 Million 30 Million 14 Billion Ads

Users Each Songs in the People Per Month
Month Catalog On Xbox Live

CLOUD
SERVICES

PC
Copyright © 2011 Microsoft Corporation MOBILE
http://www.technetevents.com TV/HOME Page 26
 Microsoft Business SaaS Offerings

Best productivity experience in the cloud

Spanning PC, phone, and browser
Best integration with servers and services
Enterprise class software
Delivered via subscription services
Operated by Microsoft and sold with
partners

Copyright©
Copyright ©2011
2011Microsoft
Microsoft Corporation http://www.technetevents.com Page 27
 Microsoft PaaS Offerings
Windows Azure Platform

• Compute • Extension of MS  Middleware

SQL Server
• Storage  Service Bus
• Relational DB in
• Fabric Controller cloud  Access Control

Copyright©
Copyright ©2011
2011Microsoft
Microsoft Corporation http://www.technetevents.com Page 28
 Microsoft Private Cloud Offerings

Hyper-V Cloud Deployment Guide

Fast Track
Service providers

• Integrated and extended security • Self-service portal

• Server consolidation • Datacenter to cloud management
• Non-MS OS support • Multi-platform support

Copyright©
Copyright © 2011 MicrosoftCorporation
2011 Microsoft http://www.technetevents.com Page 29
 All Within Your Reach Today
Outsource Leverage
Classic IT to the the cloud Be a cloud
cloud

On premises SaaS PaaS IaaS

AppFabric

Copyright©
Copyright ©2011
2011Microsoft
Microsoft Corporation http://www.technetevents.com Page 30
 Embracing Cloud Productivity with Microsoft

Copyright © 2011 Microsoft Corporation http://www.technetevents.com Page 31

 Call to Action
 Learn more at:
• Microsoft Online Services - http://microsoft.com/online
• Microsoft Windows Azure - http://microsoft.com/windowsazure
• Microsoft Cloud Computing - http://microsoft.com/cloud
• Microsoft Private Cloud - http://microsoft.com/privatecloud

Copyright © 2011 Microsoft Corporation http://www.technetevents.com Page 32

 © 2011 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.
Microsoft and Your potential. Our passion. are trademarks of the Microsoft group of companies. The names of actual companies and products mentioned herein may be the trademarks of their
respective owners. Microsoft Corporation • One Microsoft Way • Redmond, WA 98052-6399 • USA

Copyright © 2011 Microsoft Corporation http://www.technetevents.com Page 33