Dealer s Survey Analysis

By, Tushar Priyadarshi Ayushi Jaiswal

Objective
To know the source of improvement for Kansai Nerolac Paints in PCMC Market.

Sampling Design
Sampling unit : Dealers of PCMC area Sampling Frame : PCMC area Sample Size : 20 Scale : Likert scale Data Collection : Questionnaire Open and Closed ended questions.

The data was collected for the following Parameters:

Quality of Product Physical Distribution Effectiveness Visit of Sales Officers Trade Schemes Settlement Efforts done by KNP for increasing the demand of its products in PCMC market

Continued
Project Sales of KNP Availability of Stocks Visibility of Nerolac Paints in the Market Services Offered by the Territory Sales Supervisor

Data
The data was collected from 20 Dealers in PCMC area. They were provided with questionnaires and told to give ratings and there free opinions. The data collected is given in the following slide:

Dealer Overall Rating Product Qu Distribution Visit of TSS Schemes Efforts Project saletock avai.Visibility Service offe S 3 5 4 4 3 3 5 5 4 4 Chandan Stores Ruprang Traders 3 4 4 3 3 3 4 5 2 3 Chandan hw & electrica 4 5 4 4 4 3 4 5 2 3 Kishore hw& electricals 3 4 4 4 3 3 4 5 4 3 Vineet traders 5 5 5 5 4 3 5 5 4 5 Ganesh hw 4 4 4 4 3 3 4 5 4 4 tip top hw 4 4 4 3 4 3 4 5 2 4 safe hw 3 4 4 4 4 3 4 5 4 3 Safee hw 2 4 3 2 3 2 3 4 2 2 Pradeep hw 3 4 4 4 4 3 4 5 4 3 Mahalaxmi hw& elec. 4 5 4 3 3 3 4 5 2 4 S.S. Enterp. 3 5 4 3 4 2 4 5 2 3 Vijay Enterp. 4 4 4 4 4 3 4 5 2 3 Jai Bhawani 3 4 4 3 4 3 4 5 2 3 Hakimi paints 3 4 3 2 3 2 3 4 2 2 Mangalam paints 3 4 4 4 3 3 4 5 4 3 Maharastra trading co. 4 4 4 4 4 3 4 5 4 4 Gayatri hw and elec. 4 4 4 4 4 4 4 5 4 4 Ravi Raj paints 4 4 4 3 4 3 3 5 2 3 Pooja traders 4 4 4 4 3 3 4 5 2 3 Mean 3.5 4.25 3.95 3.55 3.55 2.9 3.95 4.9 2.9 3.3

Analysis
The Overall rating to KNP in all aspects is 3.5 (very good) In the Product Quality category, KNP got the highest rating of 4.25 (excellent) The Stock Availability and Distribution Effectiveness got Ratings of Above 4 (very good)

Areas of Concern
Efforts done by KNP for increasing the demand of its products in PCMC market: 2.9(average) Visibility of Nerolac Paints in the market: 2.9(average) Quality of service you are being offered by the Territory Sales Supervisor: 3.3(average)

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