2011 International Business Intelligence Conference

Participants Work Sheet

Feb. 2011

Export Administration Group KIA MOTORS CORPORATION

Contents 1. Prerequisite for Planning

1-1. Distributor Profile 1-2. Business Intelligence

2. VIN-based Sales and Stock Management Plan 3. Demand Planning (DP0) Improvement Plan

2011 International Business Intelligence Conference

1-1. Prerequisite for Planning - Distributor Profile

Basic Information
Country Distributor Name Address Subsidiary Employees Yes / No Distributor Code Website Address Phone Number Multi Franchise Main Language Yes / No

Network Overview
Main Discharging Port Name Stock Capacity Unit Main Dealer (Sales) Sub Dealer (Sales) Transport Distance
(Port to Compound)

Main Compound / Motor Pool Name Stock Capacity Unit Service Only Dealer Transport Distance
(Compound to Dealers)

Km (avg.) Outlet Dealer (Sales)

Km (avg.)

Exclusive Dealer Rate %

Sales Consultants

Service Technicians

Parts Employees

New Car Sales

2010 Result 2011 Plan Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

2011 International Business Intelligence Conference

1-2. Prerequisite for Planning - Business Intelligence

IT Environment / Infrastructure
Internet Penetration in Kia Network % MODEM-to-LAN Ratio in Kia Network : Avg. Connection Speed in Kia Network Mbps

Data Management
Logistics Port Arrival Date Availability VIN-based Time Frame Relevant IT System Name Service Provider URL (if exist) Note) N: Normal, F: Fleet, E: Export, C: Company (e.g. company car, courtesy car, demo car, etc.) / R: Real-time, D: Daily, W: Weekly, M: Monthly Yes / No Yes / No R/D/W/M Compound-in Date Yes / No Yes / No R/D/W/M Wholesale Date Yes / No Yes / No R/D/W/M Wholesale Sales Type (N/F/E/C) Yes / No Yes / No R/D/W/M Cancellation Date Yes / No Yes / No R/D/W/M Retail Sales Date Yes / No Yes / No R/D/W/M Retail Sales Type (N/F/E/C) Yes / No Yes / No R/D/W/M Cancellation Date Yes / No Yes / No R/D/W/M

Sales Cancellation Procedure (Please, check the tick box which explains your business processes best)
Account-wise Number of canceled sales are deducted from the original sales date. Past sales figures may be amended for easy book keeping on a monthly basis. Report-wise Number of canceled sales are deducted on the cancellationincurred date. There is no changes on past sales figures for easy reporting on a daily basis.

2011 International Business Intelligence Conference

2. VIN-based Sales and Stock Management Plan

Objective
Manage logistics, wholesale and retail data on VIN-level in real time Integrate all relevant data into one database (Distributors main system) Interface your main system with KDCS for Kia global business planning

Distributors main system

System Name

(Please, make a draft if there is no system containing all relevant data yet) Service Provider URL (if exist)

System Integration Scheme / Drawing

Data Delivering Method (Please, check the tick box which you prefer considering your resources)
Manual Input Pros: No special preparation or investment is needed Cons: A person must learn about KDCS and upload data every day Automatic Transfer Pros: Data transfers automatically without daily routine tasks Cons: FTP interface must be built in cooperation with KMC

Time Frame (Please, check the tick box when you can complete interfacing with KDCS after building up the relevant database)
1st Wave By 1 July 2011 2nd Wave By 1 September 2011 3rd Wave By 1 November 2011 Other

2011 International Business Intelligence Conference

2. VIN-based Sales and Stock Management Plan

Action Plan
Major Action
Build up Data Gathering Processes and Systems System Integration on National Level

Time Plan
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Remark

Interfacing with KDCS

Data Conformity Check

One month after interfacing, required

Note

Project Manager
Name Title e-Mail Phone Signature

2011 International Business Intelligence Conference

3. Demand Planning (DP0) Improvement Plan

Objective
Conduct study in a professional manner to better forecast market demand and sales Provide five-month forecasting data to KDCS every month for timely supply and production

Market Study Activities

Study Name
(e.g. car consumer report)

(Please, describe your current and prospective activities. If there is none yet, make a draft) Current Activity Prospective Activity

Study Method
(e.g. survey, consultation, subscription, dealer council)

Reporting Frequency
(e.g. monthly, quarterly, yearly)

Result Delivery
(e.g. publication via website, reports)

Benchmarking Data
(e.g. 20 makers)

Service Agency
(e.g. Gfk, TNS, governmental office)

Cost per Year

USD

USD

Data Submission to KDCS

Required Date Within the first 5 working days of every month Name Title Person in Charge e-Mail Phone

2011 International Business Intelligence Conference

3. Demand Planning (DP0) Improvement Plan

Action Plan
Major Action Time Plan
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Remark

Conduct Study

Data Submission

Data Accuracy Check

Other

Note

Project Manager
Name Title e-Mail Phone Signature

2011 International Business Intelligence Conference

Thank you for your support!

2011 International Business Intelligence Conference