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vehicles to large
trucks
Mission: Toyota seeks to create more prosperous society through
automotive manufacturing.
Scope of presentation: This presentation is about Marketing
SWOT Analysis Strength: Leading auto manufactures in the world. It have a sustained brand recognition all over the world It has a strong distribution network worldwide Weakness: Lapses in product quality Unfunded pension obligation Opportunities: The company has huge investment in hybrid cars which has tremendous opportunity in the future Threat: Tight competition in global market The tightening rules of various countries are putting pressure to increase the cost of production
Macro Environment: Pest Analysis: Political factor: Co2 emission taxes are high Higher fuel charge Free trade level between the rest of the European Union Economic factor: Changes in the interest rate. Government policies at federal level Social factor: Improvement in safety features People prefer their own cars Technological factor: Design and creativity Infrastructure facility
Majority of the vehicles are imported It was buoyant since the 1990 s
automobile manufactures Higher demand for small cars Competition is very stiff and it helps in generating new ideas
customers want. It has to identify what type of product the customer want Its based on Demographic, Geographic, Psychographic, Behavioural Market Targeting: One segment Selective specialisation Full market specialisation Product Positioning: Product addressed to a specific segment Giving important to the
7P s
Majority of cars are imported from other European Union Only two cars are produced in UK i.e. Avensis & Corolla. The company does this in order to avoid high duties in UK. Price: Toyota generally have a low pricing strategy, its product covers every segment of the people. Place: The company have a wide range of dealers nation wide which ensures the customers that they receive their products on time. Promotion: Toyota(UK) internal system Mall Marketing company that provides all information of the dealers and outlets and other management staff to run campaigns for business promotion.
Product:
The c
try has a l tra iti f vehicle a fact re. The availa ility f s ille la r The stre th f estic ar et G c icati li ith the rest f the E r e I r ve a vertisi strate y I tr cti f e ffers
http://www.toyota.com.cy/experience/the_company/index.aspx http://www.samples-help.org.uk/mission-statements/toyota-missionstatement.htm Documentum 2008; www.emc.com/domains/documentum/index.htm http://www.toyota.co.uk/cgi-bin/toyota/bv/frame_start.jsp?id=Sitemap_TOD http://www.toyota.co.uk/cgibin/toyota/bv/generic_editorial.jsp?navRoot=toyota_ 1024_root&nodiv=true&fullwidth=true&noLeftMenu=true&forceText=%3cnone%3 e&edname=as_ServiceMaintenance&catname=%2ftoyota_1024_root%2fmain_nav %2fTOD&menuid=323790&zone=Zone+Ownership&id=AfterSalesService http://www2.toyota.co.jp/en/news/10/04/0428_2.html Keynotes 2008: http://www.keynote.co.uk/marketintelligence/reports/category/transport-%26-motor-goods Toyota Mobility: http://www.toyotamobility.com/index.html Toyota World Wide, 2008; http://www2.toyota.co.jp/en/news/10/05/0511_5.html World Market Analysis,2008: http://www.marketresearch.com/product/display.asp?productid=801249 YIN, R. K. (2002) Case Study Research: Design and Methods. Thousand Oaks: Sage Publications, Inc.