Professional Documents
Culture Documents
Self Discovery Identifying Opportunities Generating and Evaluating Ideas Planning Raising Start-up Capital
Self Discovery: The act or process of achieving understanding or knowledge of oneself. Identifying Opportunity: Looking for needs, wants and problem that are not yet being met. Generating and Evaluating Ideas: Using creativity to devise new ways to solve problems and needs and then narrowing the field to one best one. Planning: Identifying resources needed to turn idea into viable venture.
Raising Start-up Capital: Using the business plan to attract the investors. Start-up: Launching the venture, developing a customer base and adjusting marketing and operational plans as required. Growth: Growing a business and developing and following the strategic plan. Harvest: Selling the business and harvesting the reward.
The vision gives the reason for existence. Elements: It provides direction It determines decision It motivates people
It gives: the purpose of the company the business we are in the values of the company
Strengths: positive internal factors that a company can use to accomplish its mission. Weaknesses: negative internal factors that inhibit the accomplishment of a company s mission.
Opportunities: positive external option that a firm can exploit to accomplish its mission. Threat: negative external factors that inhibit a company s ability to achieve its mission.
Accurate Control
Competitor analysis.
Direct Competitors Indirect Competitors Significant Competitors
Who they are? And where they are located. Their strategies. Marketing of product/service Strengths & Weakness.
their companies against major competitors using the key success factors for that market.
Goals.
The broad, long-range attributes a business seeks
Objectives.
More specific targets of performance, commonly
Characteristics of Objectives Specific Measurable Assignable Realistic Timely Can be written down
Strategy
A road map of the actions an entrepreneur draws
Three options
Cost leadership Focus Differentiation
EXISTING BUSINESS
Entrepreneurial Policies Entrepreneurial Practices Measuring Innovative Performance Structures Staffing Three Don ts
EXISTING BUSINESS
Entrepreneurial Policies
1.Entrepreneurial Policies Attractive innovation for managers - Linking innovation to internal staff
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2.Making an Existing Business greedy for new things -Analysis of the existing Product life cycle -Existing Advertising Strategies
EXISTING BUSINESS
Entrepreneurial Practices
Focusing Managerial Vision on Opportunities Generate Entrepreneurial spirit throughout the entire
Management Group
Member of the Top Management sits down with the
junior people
EXISTING BUSINESS
together
Judging the company s total innovative performance
against its innovative objectives & its performance & standing in the market
EXISTING BUSINESS
Structure
The new has to be organized separately from existing
accountable
EXISTING BUSINESS
Staffing
Decisions are made like any other decisions about
people and job These are risk taking decisions These decisions are made carefully These decisions are made correct way
EXISTING BUSINESS
Staffing Process
Checking the assignment Considering the number of people Checking the performance records
EXISTING BUSINESS
The Don ts
Don t mix the entrepreneurial unit with the
managerial unit. Innovate where it has expertise. Don t go for differentiation. Don t buy small entrepreneurial businesses to make it one company.
First the public service institution is based on a budget rather than paid out of result. Success is being defined as by getting a larger budget rather than obtaining results.
A business needs only a very small share of a market to be successful. Then it can satisfy shareholders workers. But public service institutions includes staff activities within a business corporation have no results of which they are being paid any constituent no matter how marginal has in effect a veto power.
The most important reason however is that public service institution tend to see their mission as a moral rather than economic and cost benefit.
Causes that demonstrate entrepreneurial policies needed in public service institution to make it capable of innovation are
First public service institution needs a clear definition of its mission. It needs a realistic goal. Something that is genuinely attainable and a commitment to a realistic goal.
Failure to objective should be considered as an indication that objective is wrong or least defined. The objective should be economic rather than moral.
Need to build into their policies and practice the constant search for innovative and opportunity. Change should be considered as an opportunity rather than threat.
Public service institutions have become too important in developed countries. Public service institution have to be made productive and producing. They will have to learn to be innovators to manage themselves. For this they will have to look upon social, technological, economical and demographic shifts as opportunities in a period of rapid change
NEW VENTURE
Any new business involving some risks and expectations of gaining some thing.
A NEW VENTURE MUST HAVE: An idea Product or service Costs Sales Profits
A NEW VENTURE MUST NOT HAVE : Established business no developed products High lump sum profits Fully aware customers
Totally focusing on your idea Choosing all the resources as per your need Easy to bring changes Choose your own management team It can be a winner Make your own name
1) 2) 3) 4)
Focus on the market Financial foresight Building a management team Entrepreneurs role and decisions
THE NEED FOR MAKET FOCUS: Focus on the market as a whole Do not limit the product search for new markets and opportunities willing to do experiments focus on customers
FINANCIAL FORESIGHT: Poor Financial Forecast May Lead To: 1. Lack of Cash 2. Inability to raise the capital needed for expansion 3. Loss of control, with expenses, inventories, and receivables Essentials of effective Financial Foresight: 1. Cash flow management 2. Cash flow analysis 3. Cash flow forecast
The founder with other key people think about their business. Identifying strengths and weaknesses. Keeping right people on right job. Finally setting of goals and objectives for each department.
WHERE CAN I CONTRIBUTE?: The Three Questions An Entrepreneur Ask Himself Are: 1. What do I like to do? 2. Where do I fit in? 3. What am I good at?
Need lot of efforts Hard to get finance People awareness Have to build a strong management to keep business rolling Productivity is not known