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Delivering Effective Speech Evaluations

Sandra Bagley, DTM For iTalk Toastmasters 4/20/2011

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Why evaluate another speaker?


For the Speaker

Provides constructive feedback Recognizes strengths and accomplishments Motivates for future efforts Deepens the listening skills Develops impromptu speaking skills Improve overall speaking skills Cultivates degree of excellence in speaking, leading, and serving creates a positive climate
2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

For the Evaluator


For the Club

Whats Most Important for Evaluations?

Speech Objectives

Knowing the speakers objective is critical to analyzing the speech What is the speakers goal? Is it to educate, to motivate, to persuade, or to entertain? What is the primary message being delivered? Why is this person delivering this speech? Are they the right person? Was the objective achieved?

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Prior to the Speech

How was the speaker introduced? Was it appropriate? Did the introduction establish why the audience should listen to this speaker with this topic at this time? What body language was demonstrated by the speaker as they approached the speaking area? Body language at this moment will often indicate their level of confidence.

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Speech Opening
Was the opening memorable? Was a hook used effectively to draw the audience into the speech? Or did the speaker open with Thank you, Toastmaster. or Its great to be here today. Did the speech open with a story? A joke? A startling statistic? A controversial statement? A powerful visual? Did the speech opening clearly establish the intent of the presentation? Was the speech opening enthusiastic, energetic?

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Speech Body
Was the speech organized logically? Was it easy to follow? Easy to remember? Was the presentation focused? For example, did all arguments, stories, anecdotes relate back to the primary objective? Did the main points support the speakers overall objective(s)? Were they visual and memorable? Were examples or statistics provided to support the arguments? Were metaphors and symbolism use to improve understanding? Did the speaker transition smoothly from one part of the presentation to the next?
2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Speech Conclusion
Was the transition between the speech body and conclusion clear and effective? Was the conclusion concise? Was the conclusion memorable? If appropriate, was there a call-to-action? Did the speaker bring it all together? Like the opening, the words, body language, and visuals in the speech conclusion are all critical to speaking success.
2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Speech Delivery Skills and Techniques


Delivery skills are like a gigantic toolbox
Enthusiasm and Connection to the Audience Effective Use of Language Physical Gestures and Eye Contact Vocal Variety (Volume, Rate, Pitch, Quality) Use of Speaking Area Humor Visual Aids Intangibles

2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Evaluations Can Be Sandwiched


Critical feedback is sandwiched between positive comments Sandwich Layer: Bread Evaluation Element: Praise Begin by highlighting strengths demonstrated by the speaker Sandwich Layer: Condiments Evaluation Element: Areas for improvement Discuss where can the speaker improve Sandwich Layer: Meat, cheese, vegetables Evaluation Element: Specific suggestions how can the speaker improve.
2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Evaluations are easy as 3-2-1-S

Use the 3-2-1-S Form to guide you Provide 3 positive comments that describe what the speaker did well Provide 2 areas of Improvements that describe what the speaker did not do well or could do better Provide 1 exceptional positive attribute that you notice for the speaker. You overall favorite or most impressive thing the speaker did. Provide a Summary that reiterates the above points without going through the details again
2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Evaluations make sense (body senses)


Use the Toastmasters Evaluation Form to guide you What I heard What words were used? Was the language descriptive and evocative? Were there any grammatical goodies (alliteration or rhyming) or faux pas (there was several or some examples is.)? Did the speaker use ums, ahs or other fillers? What I saw Did the speaker use effective gestures and appropriate body language? What facial expressions were demonstrated? Was eye contact maintained with the audience? Did the speaker step out from, or hide behind the lectern? Did the speaker go over the allotted time? What I felt What emotions were felt by you as a listener? What images could you see in your mind? Were you moved to action? Could you empathize with the speaker? Did you experience happiness, sadness, anger or excitement and did it seem like your reaction was what the speaker intended? Could you feel the speakers passion?

2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Final Nuggets

Be truthful dishonest praise damages your credibility and character Express your opinion start with personal language: I thought I liked I felt I wish Avoid absolute statements such as You should never or One should always Be specific Use examples and/or explain why Evaluate message delivery, not the messenger

2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

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