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DECISION ANALYSIS
By: HAKEEM UR REHMAN PCBA UCP
DECISION PROCESS
Fundamental process of management involves 6 steps: 1. Specify objectives and the criteria for decision making. 2. Develop Alternatives. 3. Analyze and compare alternatives. 4. Select the best alternative 5. Implement the chosen alternative 6. Monitor the results to ensure that the desired results are achieved.
DECISION ENVIRONMENTS
There are three scenarios which refer to CERTAINTY, RISK & UNCERTAINTY. UNCERTAINTY. Certainty:
You have an order for 3000 units (Demand = 3000 units). Profit per unit is RS. 30 probabilities can be assigned to the occurrence of states of nature in the future There is a 25% chance of 2000 units, 50% chance of 1000 units & 25% chance of an order of 500 units. probabilities can NOT be assigned to the occurrence of states of nature in the future.
Risk:
Uncertainty:
Events that may occur in the future Examples of states of nature: high or low demand for a product good or bad economic conditions Outcome of a decision
PAYOFF:
PAYOFF TABLE
Payoff
table: a method for organizing and illustrating the payoffs from different decisions given various states of nature.
Decision 1 2
Competitive Conditions
MAXIMAX SOLUTION
Maximax (the maximum of the maxima) criterion is very optimistic. Choose decision with the maximum of the maximum payoffs Maximax determines the best possible outcome STATES OF NATURE DECISION Expand Maintain status quo Sell now
Good Foreign Competitive Conditions Poor Foreign Competitive Conditions
MAXIMIN SOLUTION
The maximin (the maximum of minima) criterion is pessimistic Choose decision with the maximum of the minimum payoffs Maximin determines the worst payoff for each alternative; the operations manager chooses the best worst alternative. Meaning the least (best) of the worst. worst.
STATES OF NATURE
Good Foreign Poor Foreign Competitive Conditions
Competitive Conditions
Maximum
Decision: Expand
DECISION ENVIRONMENTS
There are three scenarios which refer to CERTAINTY, RISK & UNCERTAINTY. UNCERTAINTY. Certainty:
You have an order for 3000 units (Demand = 3000 units). Profit per unit is RS. 30 probabilities can be assigned to the occurrence of states of nature in the future There is a 25% chance of 2000 units, 50% chance of 1000 units & 25% chance of an order of 500 units. probabilities can NOT be assigned to the occurrence of states of nature in the future.
Risk:
Uncertainty:
EV (x) = (x
where
p(xi)xi
i =1
Competitive Conditions
p(good) = 0.70
p(poor) = 0.30
EV(expand): $800,000(0.7) + 500,000(0.3) = $710,000 EV(status quo): 1,300,000(0.7) -150,000(0.3) = 865,000 n Maximum EV(sell): 320,000(0.7) + 320,000(0.3) = 320,000
$400,000 $50,000
2
$450,000 $ 10,000
$800,000
QUESTIONS