ORGANIZATION STRUCTURE TRAINING

FENA is a first generation entrepreneurial venture, which was started in 1976 by Dalip Jolly. It was soon joined by his brother Pradeep Jolly, in the name & style of "M/s Syndet & Chemical Industries . The name was later changed to M/s Fena Private Limited - FENA being the first & flagship brand of the company. Over the years, it is recognized as a leading player in the field of fabric care, home care & personal care products in India and export market. It has a turnover of more than 400 million Dollars. Its corporate office is based in New Delhi and have 16 factories at various strategic locations in India.

To be amongst the leading global businesses in the field of Fabric care, Home care & Personal care Products and other diversified activities.

To be an Institution of excellence, striving for high standards and positions of leadership in all spheres of our activity, committed to provide superior quality and value for money to our global customers. To strive to achieve through profitable business operations, prosperity for our stakeholders and contribute to the Society, our Nation, and the Environment.

Fena Business Principles

DALIP JOLLY CHAIRMAN

PRADEEP JOLLY MANAGING DIRECTOR

AMIT GUPTA GENERAL MANAGER

M N MISHRA ASSISTANT GENERAL MANAGER

MAHESH PRASAD MARKETING MANAGER

ANIL KUMAR FINANCE MANAGER

P K GUPTA HUMAN RESOURCE MANAGER

HARISH MALIK PRODUCTION MANAGER

SATYA NARAYAN SHARMA R & D MANAGER

RECRUITMENT MANAGER

EVALUATION MANAGER

DESIGN MANAGER

TESTING MANAGER

MY POSITION

STRENGTHS:
Strong

WEAKNESSES:
Strong

Brand Portfolio Price Quantity and Variety Solid Base of the Company Innovative Aspects Social Responsibility of the Company Competitive Advantages

Competitors Substitute Products Policy of spending for the social responsibility Financials of the company Lack of controls in the market Lack of competitive strength.

OPPORTUNITIES:
Changing

THREATS:
Political

life style of the people New markets, vertical, horizontal Increasing the volume of production Geographical Export and Import Niche Target Market Applying tactics and surprise

effects Legislative effects Environmental effects Economic crisis Change in the life style Obstacles faced Increase in production and labour costs

Robust Supply Chain:- The vast and complex supply chain hierarchical network of company stretches from small suppliers to large fragmented markets. Low cost Strategy:- FENA adopted a low-cost price strategy to make its products affordable and attractive to consumers by guaranteeing them value for money. Diverse Product Mix:- FENA has wide range of product mix in their basket such as Detergent Cake, Powder, Floor Cleaner, Toilet Soap, Liquid Handwash, etc. Strong Distribution Mix:- FENA products are available in more than 750,000 retail outlets all over the world. Technology:- FENA is using latest technology for its production. They have also started launching various new products such as hand sanitizer, etc.

 It takes lot of effort to

understand the whole processes and actual work environment. Very few people in the organization were ready to share the information. Poor Coordination and communication across functions. Company s main concern is to provide high quality yet low cost products to rural areas in the country. No employee was an MBA graduate.

I would like to express my sincere thanks to Mr. P K Gupta, HR Manager of FENA (P) Limited who has guided me throughout my training to pursue the organization structure study. I am also thankful to my mentor Mr. T S Ramachandran, faculty of Christ University for the valuable suggestions and help extended to me throughout the training.