Industry Profile

Co-operative movement started in India in the last decade of the 19th century. In June 1974, an integrated project was launched in Karnataka to restructure and reorganize the dairy industry on the cooperative principle and to lay foundation for a new direction in dairy development project was initiated in 1975.

Company at a Glance
Started in 1974 Second largest dairy cooperatives in the country First ever to be funded by World Bank 13 milk unions throughout the state

Structure of the COOPERATIVE SOCIETY

KMF

DISTRICT DIARIES VILLAGE COOPERATIVE SOCIETIES MILK PRODUCERS

Special features of mother dairy

ISO-9001-2000 and HACCP-15OOO certificate from the bureau of Indian standards during the year 2000 and has obtained ISO-220002005 certificate in the year 2008. Online computer system, during the year 1993. Mother dairy has been received a national level energy conservation award during the year 2006-07 (First prize).

Performance highlights
At present an average payment of Rs. 342 lakh/day is paid to milk producers. Kmf has exported skim milk powder to Nepal, Bangladesh, Oman, Burma during 2000-2008 about 9168 MTs has been exported. Opening of nandini Dairy farmers welfare trust hostel for farmers children at the cost of Rs. 12.96 crores for the higher education of 600 boys and 400 girls.

 Nandini toned milk Nandini homogenized milk. Nandini full cream milk Nandini good life milk.

Nandini curd Nandini ghee Nandini ice cream Nandini badam powder. Nandini skimmed milk powder.

 Milk: Mother dairy Milk captures all the goodness of Mother Dairy s pure and fresh milk combined with the magic of special flavours. Ice-cream : Ice cream (originally iced cream) is a frozen dessert made from Dairy products, such as milk and cream, combined with flavouring and sweeteners.

 Ghee : Ghee is pure ghee made from buffalo milk and has every quality that you would look for while purchasing ghee- just the right offwhite colour and the typical daana-daana feel. Butter : . Butter is a Dairy product made by churning fresh or fermented cream of milk. It s delicious, it s creamy.

Board of Directors (BOD s)

President

Managing Director

Manager Finance

Manager MIS

Manager Production

Asst Mgr. Marketing

Asst Mgr Admin

Deputy Manager

MIS Officers

Deputy Managers

Superintendent

Admin Officer

Asst. Managers

Asst Manager

Field Inspectors

Superintendent

Functional Departments
Finance Department Preparation of annual budget Scrutiny of all payments bill. Maintains of sales ledgers. Cash book General ledger Preparation of cost sheet

Hierarchy of Finance Department

General Manager (Finance) Deputy Manager

Assistant Manager

Superintend

Accounts Assistant

Typist

Helper

PRODUCTION DEPARTMENT
Pre plan the production activities soon after receiving the intends of quality demanded. Execute, coordinate, organize and monitor production activities. Ensure process control and quality of the product manufactures. Ensure that production meets the planned requirements.

Hierarchy of Production Department

Production Manager Deputy Manager Assistant Manager Technical Officer Technician/Dairy Operators

PROCUREMENT DEPARTMENT
Reasonable price While purchasing materials, it will purchase at a reasonable low price. Quality is not to be sacrificed at the cost of price, the material purchased should be of that quality alone which is needed. Availability of continuous milk in the organization so that the production may not be held up for requirement of milk.

STRUCTURE
Director

Purchase Manager

Purchase officer

Purchase assistant

Senior typist

Packing and Dispatch

The products manufactures have very short life and therefore the section heads have to plan organized for rapid dispatch to the market before it loses its nutritional value. Packing section is attached to the production department.

STORES SECTION
Storage involves the proper arrangement for retaining the goods in a perfect state till they are need by the consumers and are to be taken to the market place. As soon as the stock arrives, the stores keeper checks the quality and enters ante same into their receipts ledger, where the job of the accounting for stocks carries on until they are sent to the department which requires this information.

Marketing

Manufacturer (MOTHER DAIRY) Wholesale Dealer

Agents

Par lour

Day counters

Hierarchy of Marketing Department

Marketing Manager Deputy Manager

Assistant Manager

Marketing Officer

Marketing supervisor

Tele operator

Helper

ADMINISTRATION DEPARTMENT AND PERSONNEL DEPARTMENT

Acquiring, terminating, developing and properly using the human resource in the organization

Hierarchy of Production Department

Assistant Manager Administrative Officer Superintendent Assistant Helper

SWOT ANALYSIS
STRENGTHS Highly remunerative and timely payment to producers. NANDINI is a trusted household brand name. Market leader. Good institutional support from KMF, NDDB, NCDFI, Etc., WEAKNESS The company needs improvement and should concentrate on timely customer service. The promotion procedure in the organization is too rigid. The company has to focus more on sales, marketing. Difficulty in adopting modern technology.

OPPORTUNITIES
Since Nandini is well known brand, it has opportunity to diversify in to some other business. Mother Dairy is concentrating only on local market; it has got opportunity to enter into Foreign market. It has got infrastructure to expand the production capacity.

Threats After liberalization, entry barriers in the dairy industry eased for new entrants. Private dairies procure milk at low cost from producers and sell milk resorting to unethical trade practices.

VISION
To consolidate the gains of the dairying achieved in the states of Karnataka with a view of to efficiently chill, process and market ever developing and increasing milk procurement with an utmost emphasis on the quality and the process conserve the socio-economic interests of rural milk procedures.

MISSION
Providing hygienic milk products to the consumers Providing for assured remunerative market for all the inputs sold by the farmer members. To facilitate rural development by providing opportunities for self employment at village level. Organizing milk co-operative societies at village level and providing for extension services. To ensure the provision of milk production, inputs, processing facilities and dissemination. To improve milk production unions providing technical input services