FRANCHISE BUSINESS OPPORTUNITY

Presented by: Beverly Jean Gomba Kristia Kristel Romero Hanni Ellaine Trinidad BSBM 401 Presented to: Ms. Elizabeth Rodriguez

THE GENERICS PHARMACY

the first generics retail pharmacy to franchise in the Philippines. Offering affordable generic medicine and more available to a greater number of population at the soonest possible time.

It was in 1959 that the company started to import and sell wholesale pharmaceutical goods as Filipino entrepreneurs assumed the business. When prices for medicines and other pharmaceutical products soared in 1989, the company began marketing and selling generic medicines to public hospitals, making it possible for Filipinos who are less privileged to have access to quality yet cheap pharmaceutical products.

Heeding the call for cheaper medicine, the company stepped up its distribution by opening its retail arm in 2001. In 2007,THE GENERICS PHARMACYtapped Franchising Corp., the world leader in franchising, to engineer its franchise development and growth.

The generics Pharmacy is owned by one of the Ten Outstanding Entrepreneurs in the Philippines which is Mr. Benjamin Liuson. Liuson established the Generics Pharmacy in order to provide quality and affordable medicines to consumers and livelihood to enterprising Filipinos through franchising.

The first branch of TGP was established in Taft Avenue last April 2007. In 2010 TGP established over 800 franchise outlet nationwide.

Mission To serve affordable generic medicine and making this more available to a greater number of the population at the soonest possible time. Vision 1. Setting up friendly environment inside the store. 2. Ensuring high quality and completeness of our product lines. 3. Providing EXCELLENT Customer Services.

As of now The Generics Pharmacy have 1160 outlets nationwide and by every year they expecting to add 200 more stores in the Philippines.

Franchise package We are offering unit franchises for as low as P650,000 to P850,000: Franchise fee: 210,000 Royalty fee: 1% gross sales Advertising fee: 1% gross sales Franchise term: 3 years, renewable Space: 15 sq.m. minimum Franchise package includes: The right to use our trademark, name and logo Start-Up and Pre-opening assistance Site evaluation assistance Architectural/Store design and construction assistance Franchise operations manual Extensive training on pharmacy retailing, business management/operations and customer service Guidance and education on generic drugs Regular advertising support Marketing/Promotion and opening assistance

WHY DID WE CHOOSE TGP AS FRANCHISING BUSINESS?

Franchisee are able to expand their brand very rapidly across countries. It is socially relevant and helpful to the Filipino families. Extremely affordable and profitable. Easy to locate and operate.

The generics Pharmacy is almost located near at Mercury drugstore and other rival stores. The mission concept of this is fit to the Filipino needs which is, Serving good quality of product at lower price. It offers 20% discount for the Senior citizens which is based on the Republic Act 9994 (Expanded Senior Citizen Act)

-We get more convinced to choose TGP because this is one of the successful business in the Philippines. - Most Promising Franchises - Best In Franchising Support

( Courtesy of July 2010 Edition of Entrepreneur Magazine)

Pharmaceutical Market is 117 Billion

As of 2010 here are the Drugstores market share

(http://www.slideshare.net/Joan_Soliven/10-stepmarketingplanthe-generics-pharmacy-8310397)

TGP is accredited by:

http://www.thegenericspharmacy.com/

People needs to be enlightened . Generics medicines are as effective as their branded counterparts because they are made with the same active ingredients, same dosage form and same strength but at a fraction of the cost .

Benjamin I. Luison President of the Generics Pharmacy