PRESENTATION on E-COMMERCE

E-commerce vs. M-commerce (Technology pint of view)

Lecturer in-charge: Mr. ALM Ayoob Khan

e-commerce overview
Commerce refers to all the activities of the purchase and sales of goods or services. Marketing, sales, payment, fulfillment, customer service Electronic commerce is doing commerce with the use of computers, networks and commerceenabled software (more than just online shopping)

m-commerce overview
 M-commerce is the buying and selling of goods and services through wireless handheld devices.  M-Commerce is the process of paying for services using a mobile phone or personal organizer.  M-Commerce is the use of mobile devices to communicate, inform transact and entertain using text and data via a connection to public and private networks.

E-commerce process

M- commerce process

M-Commerce vs. E-Commerce

Technology Device Operating System Presentation Standards
E-Commerce
PC Windows, Unix, Linux HTML

M-Commerce
Smartphones, pagers, PDAs, Symbian (EPOC), PalmOS, Pocket PC, proprietary platforms. HTML, WML, HDML, i-Mode Phone.com UP Browser, Nokia browser, MS Mobile Explorer and other microbrowsers GSM, GSM/GPRS, TDMA, CDMA, CDPD, paging networks

Browser

Microsoft Explorer, Netscape

Bearer Networks

TCP/IP & Internet

Fixed

Wireline

Ecommerce infrastructure
Information superhighway infrastructure Internet, LAN, WAN, routers, etc. telecom, cable TV, wireless, etc. Messaging and information distribution infrastructure HTML, XML, e-mail, HTTP etc. Common business infrastructure Security, authentication, electronic payment, directories, catalogs, etc.
Sihatth & Mufaris- South Eastern University of Sri Lanka 7
7

7/6/2011

Mobile Computing Infrastructure

Hardware  Cellular (mobile) phones  Attachable keyboard  PDAs  Interactive pagers  Other devices  Notebooks  Handhelds  Smartpads
  

Screenphonesa telephone equipped with color screen, keyboard, e-mail, and Internet capabilities E-mail handhelds Wirelinedconnected by wires to a network

Mobile Computing Infrastructure (cont.)

 Unseen infrastructure requirements
 Suitably configured wireline or wireless WAN modem  Web server with wireless support  Application or database server  Large enterprise application server  GPS locator used to determine the location of mobile computing device carrier

Mobile Computing Infrastructure

(cont.)
 Software
 Micro browser  Mobile client operating system (OS)  Bluetootha chip technology and WPAN standard that enables voice and data communications between wireless devices over short-range radio frequency (RF)  Mobile application user interface  Back-end legacy application software  Application middleware  Wireless middleware

Mobile Devices
Mobile computers
Personal Digital Assistant (PDA) A stand-alone handheld computer principally used for personal information management Smartphone A mobile phone with PC-like capabilities

11

Mobile Computing Software and Services

Messaging Services
Short message service (SMS) A service that supports the sending and receiving of short text messages on mobile phones Multimedia messaging service (MMS) The emerging generation of wireless messaging; MMS is able to deliver rich media

12

Voice-Support Services
Interactive voice response (IVR) A voice system that enables users to request and receive information and to enter and change data through a telephone to a computerized system voice portal A Web site with an audio interface that can be accessed through a telephone call

13

Wireless Telecommunications Networks

Personal Area Network (PAN) A wireless telecommunications network for device-to-device connections within a very short range Bluetooth A set of telecommunications standards that enables wireless devices to communicate with each other over short distances NFC: Near Field Communications Hand held device with a RFID tag/reader capabilities

14

WLAN
Wireless local area network (WLAN)
A telecommunications network that enables users to make short-range wireless connections to the Internet or another network

Wi-Fi (wireless fidelity)

The common name used to describe the IEEE 802.11 standard used on most WLANs

15

WWAN
WiMax
A wireless standard (IEEE 802.16) for making broadband network connections over a mediumsize area such as a city

Wireless wide area network (WWAN)

A telecommunications network that offers wireless coverage over a large geographical area, typically over a cellular phone network

Copyright 2010 Pearson Education, Inc. 16

8-16

Difference between m-commerce and e-commerce

E commerce is available to only those places where we have net connectivity, but with m commerce we are free from all such boundaries. Video conferencing has become possible with m commerce even in places where there is no internet. E commerce not only needs internet but also electricity whereas there is no such requirement with m commerce. M commerce is easier to get to in comparison to e commerce but at present, using m commerce is costlier than using e commerce.

M-commerce in Sri Lanka

Sri Lanka's number one bank offers mobile-based banking and payments solutions Advertisement, mobile payments Sri Lanka Seylan bankDialog link for mobile commerce

7/6/2011
7/6/2011

18 Sihatth & Mufaris- South Eastern University of Sri Lanka

18

7/6/2011
7/6/2011

Sihatth & Mufaris- South Eastern University of Sri Lanka

19
19