Professional Documents
Culture Documents
Contact Details
Marcus Tarrant
Managing Direct or Mission HQ Pt y. Lt d. ATF t he Innovat e Trust Marcus.t arrant @m issionhq.com .au + 61 3 9005 9710 www.m issionhq.com .au
The cont ent , form at , st ruct ure and com m unicat ion t echnique ut ilised in t his docum ent are t he int ellect ual propert y of Mission HQ Pt y. Lt d.
This docum ent is st rict ly classified as Com m ercial in Confidence and int ended only for recipient s expressly aut horised by Mission HQ. Any m odificat ion or dist ribut ion under alt ered expression, by any m eans, in it s ent iret y or in part s, t o any person wit hout writ t en approval from Mission HQ is expressly prohibit ed.
Nat ural Persons or bodies corporat e m ay not copy, ret ransm it , dist ribut e, publish or ot herwise t ransfer any copyright ed m at erial t o t hird part ies or cont ract ors wit hout t he express perm ission of Mission HQ.
This docum ent is int ended t o reflect MISSION HQ s high-level overview of t he a Go-To-Market St rat egy. It does not const it ut e form al professional advice or a recom m endat ion t o pot ent ial licensors, t ax advisors, invent ors or ot her t hird part ies as t o a course of act ion in respect of t he processes addressed, and should not be relied on as such. All care is t aken in t he preparat ion of t his docum ent but MISSION HQ bears no responsibilit y as t o t he cont ent s of t his docum ent and disclaim s any liabilit y wit h respect t o it s use or m isuse.
Seminar Agenda
Agenda Item
Introduction Where Does the Go-To-Market Process fit? A framework to assist in selecting the ideal go-to market strategy Facilitated discussion/Questions Conclusion
Time
10 mins 10 mins 40 mins 20 Mins 5 Mins
Quote
There are t hree kinds of com panies, t hose t hat m ake new t hings happen, t hose t hat w at ch new t hings happen, and t hose t hat wonder w hat happened
Anonymous
S o m e re ce n t p a st cl e n ts o f M i o n H Q a n d i ssi th e te a m :
10
N ew Thi g n
C u sto m e rs
11
J i t on Ve n tu re s
C o l a b o ra to rs l
D i b u to rs stri
N ew Thi g n
C hannel Pa rtn e rs
Te ch n o l g y o Pa rtn e rs
Pro d u ct Pa rtn e rs
C u sto m e rs
M o b ie l
W e b si te
A ffi i te s la
12
J i t on Ve n tu re s
C o l a b o ra to rs l
D i b u to rs stri
N ew Thi g n
C hannel Pa rtn e rs
Te ch n o l g y o Pa rtn e rs
Pro d u ct Pa rtn e rs
C u sto m e rs
M o b ie l
W e b si te
A ffi i te s la
13
To here...
N ew Thi g n
C hannel Pa rtn e rs
Te ch n o l g y o Pa rtn e rs
C u sto m e rs
W e b si te
A ffi i te s la
14
Without this
15
Or this,...
16
we need a map...
17
some context...
Oper atio nal Proc esse s
Develop Vision and St rategy Develop & Manage Products & Services Market & Sell Products & Services Deliver products & services Manage Customer Service
Define business concept and long term vision Develop business strategy Develop long term vision
Go To Market Strategy
Plan for and acquire necessary resources Procure materials and services Produce/Manufacture/Deliver product Deliver service to customer
Manage OH&S
Manage information
Perform planning & mgmt acct. Determine environment Maintain project/ program methodology Perform revenue accounting Manage Portfolio Develop OH&S Programme
Manage gov.& ind. relationships Benchmark performance & manage change Manage board relations Develop enterprise wide knowledge management Manage legal & ethical issues
Develop IT solutions
Manage Programmes
Deploy IT solutions
Process Payroll Manage Projects & resource allocation Process payables & expenses.
Support IT services.
Manage remediation
18
s c P l n o i t a r e p O
Process Scope: A go to market strategy structures and defines the activities and participants (channels) that connect a product or service to customers.
Ma g na e F a in ncia l R ources es
Performplanning & m m acct. g t Performrevenue accounting Performgeneral acct. &reporting Manage fixed assets & proejcts Proces Payroll s Process payables & expenses.
Ma g O &S na e H
Determ e in environm ent Develop OH&S Program e m Train & educate em ployees Monitor OH&S Program e m En sure com pliance
s e c P t r o p u S
R eward & retain em ployees R e-deploy an d retire employees Manage Em ployee info.
Manage Program es m
Outputs:
19
...and a process.
20
21
We concluded
22
23
So we built one
24
And tested it
25
It works!
26
27
The Map
28
The Process
Det ails of t he Go-To-Market St rat egy developm ent process have been rem oved from t his present at ion. For furt her inform at ion cont act Mission HQ at www.m issionhq.com .au
29