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Hotel Sizes Hotel Classifications Diagram Compression Product Types Diagram Service Levels Product Types Diagram Cost vs. Product Internet Exercise
Figure 2-1
Hotel Sizes
Classification
Number of Sleeping Rooms
Hotel Classifications
Location types
Downtown Resort Airport Suburban
What is a special attraction? How does seasonality affect a hotel? How does compression of demand affect a hotel?
Figure 2-3
Compression of Demand
Suburban
Airport
Demand
Suburban
Figure 2-4
Product Types
Service Level
Limited Service Mid-Market Full Service
Figure 2-5
Service Levels
Economy Budget Mid-Market Luxury Upscale Full Service
Upscale Examples * Omni * Marriott * Hilton * Westin * Hyatt Mid-Market Examples * Courtyard * Holiday Inn * Howard Johnson * Ramada Inn Luxury Examples * Four Seasons * Intercontinental * Ritz Carlton
Limited Service
Economy Market Examples * Budgetel Inn * Fairfield Inn * Motel 6 * Red Roof Inn Budget Market Examples * Best Western * Econolodge * Knights Inn * Super 8 Motels
Figure 2-6
Product Types
Service Level
Limited Service Mid-Market Full Service
Target Market
Extended Stay All Suite What is a Hybrid Market?
Figure 2-7
Economy
Upscale
Mid-Market
Budget
Luxury
Did you find any factors that applied to more than one type of property? Why or why not?
Figure 2-11