Professional Documents
Culture Documents
Our Mission
Enable Actionable Analytical Marketing Services to accelerate ROI-driven real-time customer-engaged marketing
nship marketing across various industries like Automotive, Telecom, Retail, IT serv
Cequity is a part of
the Hansa group-total revenue US $ 125 million ,over 1000 employees
Hansa is a group with a 40 year old legacy in Marketing services with a strong relationship with Omnicom-one of the worlds largest Communication groups
Empowered Information
Cequity is a customer and marketing intelligence solution provider that offers end-to-end marketing solution based on analytics and study on your database.
Develop highly targeted and customized marketing strategy Utilize your customer information Build long-term profitable relationship with every customers Realize higher returns on your marketing investments Rapid turnaround time
Tools Process
CEQUITY
Marketing Database
People
Best in class data integration platform reduces a marketing managers dependenc Proprietary platforms that
s to help you get quick business insightsdevelopment, tracking and execution to show increm Complete campaign through analytical models
CPG
Retail
Increase Property Visit Loyalty Management Seasonal Campaign Analysis Behavioral Micro Segments Marketing-Mix Analytics Co-Partner Indexer
Telecom
Prepaid Analysis & Postpaid Analysis Churn reduction CLTV Scoring & Behavioral Segments Campaign Management & Offer optimizer Increase ARPU Pin-Code Indexer
Insurance
Banking
Agency Quality Scoring Cross-Sell/ Up-Sell Reduce Lapsation Optimizing Customer Touch points Customer Profiling Sales Force Performance Analysis
Cross-sell among Asset & Liability Debit Card Activation Spend based & Behavioral Segmentation Channel Optimization Retention for Liabilities & Dormancy Framework Balance Build-up analysis
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We will not stop after generating insights we will implement the strategy and show increme
int Solutions help end users at operational levels to implement the marketing strategy
Will lead to effective analytical delivery even with your existing data constraints 11
Train of Thought Analysis High Speed Visualization Drag & Drop Marketing Analysis Segmentation & Easily Define Targets Create New Measures Very fast access to data Millions of Records in Seconds Allow Marketing to own the Customer View
Features
Ready to use database without the overheads of IT infrastructure & management Reduces dependency of marketing mangers on IT Provides a jumpstart to analytics Marketing strategies can now be developed and validated quickly Enhanced understanding of customers
Benefits
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Features
Balance Build up Pack
Benefits
Complete integration with Excel Modeling scorecards Dashboards Campaign list generation Filter based querying Customizable rule engine
Pin Code Indexer
Allows analytics to reach at operational level Hides end users from all data and modeling complexities Allows enterprise wide sharing of reports
One-View
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Customer Event
at D a te La y nc
Value
Data captured
An al t ic y La te cy n
Intelligence delivered
Deci si on
Action taken
Time
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Churn analysis Satisfaction & Loyalty Indices Lifetime value prediction Attrition model
Retain Customer
Customer Lifecycle
Manage Customer
Expand Relationship Loyalty analysis X-sell/up-sell modeling Campaign effectiveness Product Analysis Customer Advocacy Analytics Propensity Modeling
Credit scoring Profitability analysis Channel analysis Segment analysis Call centre analytics Risk modeling Behavioral scoring Collections scoring Card Acct Mgmt
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We use a variety of tools / techniques & domain expertise to meet business objectives defined by our clients
Tools Techniques
Regression Techniques Segmentation CHAID / CART Time Series Forecasting Conjoint Techniques Cluster Analysis Factor Analysis Linear Optimization Genetic Algorithm Markov Chains Queuing Theory Neural Networks Linear Networks Machine Learning Bayesian networks
People
Team drawn from top-tier firms like Intel, IMRB, Deloitte, Vertex, ORG, BhartiAXA, HSBC Mutual Fund, Shell, Toyota, GE, Wipro, Countrywide Financial, Toyota Financial Services, PwC, WNS, NSDL, Airtel Graduates only from premier engineering and management colleges of India Dr. V.Kumar, PhD, a leading analytics & CRM thought leader. He is on the board of Cequity Strong delivery focus
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We understand our clients concerns about their data and take measures to mitigate the associated risks
World-class Datacenters in Mumbai Bangalore, and a Virtual IDC in the US. Redundant world class backup systems Physical Security Biometrics, 24x7 surveillance
Scalable Connectivity with Multiple Levels of Redundancy State of the art Logical Security Firewalls, IDS, Hardened Platforms 24x7 Network Operations Center (NOC) Round-the-clock 24x7 specialists for all platforms, customers applications, servers and networks
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WE ENABLE
For further Information, contact us MUMBAI OFFICE: 105-106, 1ST FLOOR, CHICAGO OFFICE: 626, GROVE EVANTSON, IL 60201 STREET, ANAND ESTATE, 189-A, SANE GURUJI MARG, MAHALAXMI, MUMBAI 400 011 PHONE: +91 22 43453824 F: +91 22 43453840
INDIA
USA
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