RESEARCH METHODOLOGY

PRESENTATION

TOPIC
Customer perception on health insurance

TITLE
Customers perception on Group health insurance plans of Max New York Life insurance

CONCEPTUAL & OPERATIONAL DEFINITION

An insurance plan that provides healthcare coverage to a select group of people. Group health insurance plans are one of the major benefits offered by many employers. These plans are generally uniform in nature, offering the same benefits to all employees or members of the group. Group health insurance plans usually cost less for participants than individual plans that offer the same benefits. This is because the risk is spread over the entire group, rather than one person. If the cost of premiums is borne by the insurer, then they are fully deductible, while any benefit received by group members is tax free

COMPANY PROFILE

Max New York Life Insurance Company Ltd. is a joint venture between Max India Limited, one of India's leading multi-business corporations and New York Life International, the international arm of New York Life, a Fortune 100company. The company has positioned itself on the quality platform.

 Max New York Life Insurance offers a suite of flexible products. It now has 25 individual life and health insurance products and 8 riders enabling customers to choose the policy that best fits their need. Besides this, the company offers 6 products and 7 riders in group insurance business.

VARIOUS PLANS
Health Plans - Currently available products to purchase 1. Max Newyork Life Life Line Medicash Plans It is provide you support by giving you hospital cash benefit, whenever you are hospitalized. 2. Max Newyork Life Life Line Safety Net Its offers you a term cum health insurance - LifeLine-Safety Net , the new age insurance covering death, disability, disease and accident under one single plan. 3. Max Newyork Life Life Line Healthy Family- The Most Comprehensive Health Insurance Plan. 4. Max Newyork Life Life Line Wellness Plus Its provide a wonderful benefit system in terms of long tenure of coverage, coverage for 38 critical illnesses and tax benefit.

OBJECTIVES OF STUDY
To understand the customer perception towards health insurance. For whom the customer want to buy the product (Bank, Customers, Advisor, Others) In which plan did customer want to invest Whether the customers are satisfied with health insurance plans.

 To know whether customers will go for Max Newyork in the future. Whether customers are satisfied with fund charges by the company. To know whether the company is able to satisfy the customer queries.

NATURE AND SCOPE OF STUDY

This study is conducted to know about various group health insurance plans in Max Newyork Life insurance Company . This help us to know how far a health insurance plan takes care of health and family. Health insurance has become more and more necessity today due to increased Illnesses such as obesity, heart attacks, and high blood pressure.

 Max New York Life offers various group Health plans to take into account the diverse set of needs at times of an individual's ill health. They insure customer against various illnesses and guarantee financial security and provide any kind of treatment whenever they are in need.

METHODOLOGY
Sampling units Sample consist of 1.Corporate investors 2.Retail investors Total of 25 units constituite the study. Sampling approach-Quantitative approach Method of primary data collection-Questionnaire Sampling design-Probability method

 Sample size-25 respondents Due care was taken that all the 25 respondents included in the study where homogenous in all respects. In other words non investors where not included in the sample. Efforts were also made to include investors who had varying levels of investment frequency and investment amount.

LIMITATIONS
As sample size is very small we cant think that the customers have the same view point. As time allotted is very small, only few interactions could be made with the customers. It depends upon the mood of the researcher whether he is devoted in the project or not. Unawareness among the people about the policy. Lack of after sales service. There are many hidden charges which cannot be shown to the customers.

THANK YOU..