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It impacts a better understanding and acknowledgement of what is morally right and wrong.
Learning Outcomes
At the end of this lecture, students will be able to: 1) outline the importance of ethics in life. 2) identify the universally accepted good and bad values. 3) elaborate on PETRONAS shared values and brand essence.
ETHICS
We often ask ourselves some questions:
How should I live my life? What sort of person should I strive to be? What values are important for me in life? What standards or principles should I live by?
Exploring these issues immerses one in the study of right and wrong or moral reasoning. It leads one to the study of ethics.
What is ethics?
The standards of moral behaviour, i.e. behaviour that is accepted by society as right versus wrong (Nickels,2006). Ethics begins with each of us. It is related to our upbringing which is influenced by culture and religion.
Ethics deals with individual character and the moral values that govern and limit our conduct. It investigates questions of right and wrong, duty and obligation, and moral responsibility.
(William H. Shaw)
For example, the Islamic term corresponding to the concept of ethics, though different scope and nature is ilm al-akhlaq. Al-Akhlaq is derived from the root word khuluq, which means to create, to shape and to give form. Accordingly, ilm al- Akhlaq, as a branch of knowledge is a science which deals with the ways to maintain virtues at their optimum level, i.e. to avoid wrongdoing and to do what is right and desirable ( McDonough, 1984)
Good values
Integrity Respect for human life Self control Honesty Courage
Bad values
Cheating Cowardice Cruelty
What is Integrity?
Being upright and honest. Integrity relates to honesty and goodness, wholeness and unity
(Oxford Dictionary) A person of integrity upholds ethical principles.
meaning of fear (God consciousness), respect, and reverence for God. Liguistically, Liguistically, Taqwa means protection or shield from what is harmful. grateful to Him.
An individual with Taqwa will sincerely obey the rules of Allah and be
Integrity (continue.)
A person of integrity will consistently consider his dignity, image and reputation before undertaking an action and always strives to do good deeds. Donald Zauderer listed thirteen (13) specific behaviours that can help identify the level of integrity in individual actions (Stanwick and Stanwick, 2009). (Stanwick Stanwick, - possess humility - maintain the ability to be concerned about the greater good - be truthful - fulfill commitments - strive for fairness - take responsibility - have respect for individual - celebrate the good fortune of others - develop others - reproach unjust acts - be forgiving - extend self to others
What is Courage?
It is doing the right thing despite the cost. It is the ability to face
danger, pain etc without showing fear.
Code of Ethics
A code is a statement of principles,
policies or rules that guides behaviour.
religious or civil code of behaviour and principles of conduct that are considered correct, especially those of a particular group, profession or individual.
Hanks (1979:502)
Professionalism
Committed, Innovative and Proactive and Always striving for Excellence
As students of UTP and PETRONAS scholars who are potential employees of PETRONAS Group of Companies, how do demonstrate the PETRONAS Shared Values and brand essence?
Shared Values
Brand Essence -
The only reservation would be that business issues are not easily addressed by ordinary ethical reasoning. (Boatright, page 5) How can ethics be integrated within business? Which ethics should guide business decisions?
(Desjardins, page 3)